You wonder, why does it always feel like my marketing isn’t taking me where I need to be? Am I spending too much or not enough? The truth is, everyone is asking themselves the same exact question.
When I was a kid I remember going car shopping with my dad. He would go from dealership to dealership, meeting with sales men and haggling away until he finally found a good deal. Back then, he wasn’t alone. In fact, in the 1990’s, the average person would visit an average of 5 dealerships prior to making a purchasing decision.
Today, that number is much smaller. Now we live in a world where we can retrieve any information we need instantly. Rather than spend our days haggling with car salesmen all day, we research on the internet. Today, people visit 1-2 dealerships prior to making a purchasing decision…. which leads to the question you need an answer to:
“What do I have to do to become the business that they find?”