Texan Hyundai, in partnership with Firefect Digital Marketing, set a sales record during their December 2016 holiday sales drive. The Rosenberg dealership not only had their highest-selling month ever, but ranked among the highest for new Hyundai sales nationwide.
The successful marketing campaign led and created by Firefect Digital and led by CEO/Founder, Joshua Bellnad, was established in only a week. Combining SEO, intent-based keyword targeting, strategic retargeting and email marketing, Firefect Digital’s multi-channel digital marketing strategy pushed Texan Hyundai well beyond their early sales goals.
In terms of generating revenue, the campaign was as efficient as it was profitable. Working with Firefect and emphasizing digital strategies over traditional media saved Texan Hyundai 60% in marketing costs compared to spending with their previous agency. These efforts reached beyond the confines of Rosenberg, a suburb of Houston, and allowed Texan Hyundai to outsell their more centrally located competition.
Texan Hyundai is currently planning to expand their digital efforts to increase year-round sales and increase their presence in the greater Houston marketplace.
“This was by far the most successful campaign we have ever run in the history of our dealership. Focusing on digital marketing allowed us to reach qualified leads and spend efficiently. Putting people first has always been our number one priority, and finding a marketing strategy that matched that mission made all the difference.”