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Bait and Switch

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Bait and Switch

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Marketing technique where you hook consumers using content that seem innocent. Once you have gained authority, you switch to the real purpose or intent of the your website or content. For example, sharing a picture of a dolphin flipping to get people interested so you can sell hotel rooms.

By | 2017-01-24T08:33:25+00:00 January 24th, 2017|Comments Off on Bait and Switch