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Local SEO Keyword Insights That Make a Difference

Part of the local SEO keyword research process is collecting data. Many tools such as SEMrush, Google Keyword tool and others provide SEO practitioners with valuable data such as search volume, cost per click (CPC), competition and historical trends; however, to have a successful SEO campaign that produces real ROI requires more insight than that [...]

By | 2016-12-05T10:55:22+00:00 July 25th, 2016|Categories: , |Tags: |2 Comments

Search Engine Friendly Basics

Regardless of product, service, or mission, few organizations can hope to succeed without a comprehensive marketing program. And no marketing program is complete unless it includes a vibrant online presence. But what makes online presence "vibrant"? When an organization has a website that is easy to find, easy to navigate, and engages visitors in a [...]

By | 2016-12-05T10:55:23+00:00 May 19th, 2016|Categories: , |Tags: |0 Comments

5 Main Factors to Look At When Doing A Backlink Analysis

There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google [...]

By | 2016-12-05T10:55:29+00:00 November 12th, 2013|Categories: , , , |Tags: |2 Comments

Hummingbird, Penguin 2.1 – The Guidelines Are Still The Same

While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results [...]

By | 2016-12-05T10:55:29+00:00 October 17th, 2013|Categories: , , , |Tags: |0 Comments

Game Changing API for Big SEO Data

Part of our jobs as SEOs includes gather data for campaigns we're conducting research on. Most of us have a collection of sources bookmarked or we subscribe to a service to speed up the process. One way of gathering data is by submitting queries to Google to get keyword ranking data, collect information on competitors [...]

By | 2016-12-05T10:55:29+00:00 October 16th, 2013|Categories: , , |Tags: |0 Comments

8 Ways to Use Search Operators for Link Building Relationships

Every SEO knows that links are an important factor for ranking. Google algorithm changes have made link acquisition more difficult with every update. At one point in time, article directories, directories, web 2.0, and even paid links were link building tactics that actually worked; however those days are long gone now. With social metrics and [...]

By | 2016-12-05T10:55:29+00:00 October 11th, 2013|Categories: , , |Tags: |2 Comments
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