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Ultimate SEO Glossary

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Ultimate SEO Glossary 2017-04-27T23:24:05+00:00
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  • .

  • .htaccess
    Files can be password protected or redirected using this Apache directory-level configuration file. - Read More
  • 2

  • 200 Request
    The 2xx success selection of status codes relays that the information requested by a client has been processed successfully after being received, accepted and understood. 200 OK Any successful HTTP request is usually responded to in this way. The request method that is used determines the(...) - Read More
  • 2XX Success
    The 2xx success selection of status codes relays that the information requested by a client has been processed successfully after being received, accepted and understood. 200 OK Any successful HTTP request is usually responded to in this way. The request method that is used determines the(...) - Read More
  • 3

  • 301 redirect
    The 3XX redirection status code class signifies that a client must take further action for the request to be completed. If HEAD or GET methods are used in the second http request, the user agent (e.g. Googlebot) may complete the additional action without any user interaction. The user agent(...) - Read More
  • 302
    This SEO status response code is given when a file has been found at another URI. When you receive this code it means the file has been temporarily redirected. - Read More
  • 302 temporary redirect
    This SEO status response code is given when a file has been found at another URI. When you receive this code it means the file has been temporarily redirected. - Read More
  • 3XX Redirection - Status Codes - 301 Redirects - 302 - 303
    The 3XX redirection status code class signifies that a client must take further action for the request to be completed. If HEAD or GET methods are used in the second http request, the user agent (e.g. Googlebot) may complete the additional action without any user interaction. The user agent(...) - Read More
  • 4

  • 4XX - 400, 401, 402, 403, 404 NOT FOUND Response
    4xx Client Error 404 Error on German Wikipedia   In a situation where a client appears to have made a mistake, the 4xx class of status codes is used. The server should offer an explanation of the error and note whether the condition is permanent or temporary except when responding to(...) - Read More
  • a

  • Above the Fold
    This term is adapted from newspapers. For web marketing, the term refers to all content that can be seen without scrolling a webpage. Ads that are located at the top of screen are referred to as above the fold. For best results with an ad, it is best to inegrate the ad into the content. People(...) - Read More
  • Absolute Link
    What is an Absolute Link? A hyperlink that contains a complete URL is known as an absolute link. This particular type of link contains all information that is needed to locate a certain website, document or any other addressable item that is located on the Internet. Such information includes(...) - Read More
  • Activity Bias
    When a website is retargeted to an audience who are more likely to participate in certain activity. This can influence the success or failure an ad has on a particular group. - Read More
  • adCenter
    Bing ads' old name. It is Microsoft's pay per click ad network. - Read More
  • AdSense
    This is Google's contextual advertising network. You can use the network to publish ads that are relevant to your website's content. If someone clicks on the ad from your website, you can share the profits from that click with Google. - Read More
  • AdWords
    This is Google's advertisement and link auction network that uses keywords to target potential consumers. Advertisers buy keywords at a cost per click rate. In the future, Google will have l video ads, demographic targeting, affiliate ads, radio ads, and traditional print ads available through(...) - Read More
  • Affiliate Marketing
    Affiliate marketing is a program for merchants who want to expand their reach using independent agents who will charge them cost per action. The agent is only paid when someone clicks your ad on their website. - Read More
  • Age
    Age can refer to one of four things. It could refer to the site age, user account age, page age or any relevant historical data. Search engines and social networks use age to determine whether or not a website, document or person can be trusted. Age can also be use to boost relevancy of(...) - Read More
  • AJAX
    With Asynchronous JavaScript and XML, a web page can request additional data from a server without a mandatory page reload. - Read More
  • Alexa
    This is a voice activated search service available on devices such as Echo, Fire TV and Fire Tablets. Users can use it to make comands such as play a certain music playlist or to search the internet. The service also measures website traffic. - Read More
  • AllTheWeb
    AllTheWeb is a search engine that has been newly acquired by Yahoo. Yahoo is currently considering using the search engine to test new search technologies. - Read More
  • Alt Attribute
    Alt attribute allows you to give your images context. Visually impared people and search engines cannot always comprehend an image. Alt attribute sums of the image using text. - Read More
  • AltaVista
    Search engine from the 1990s who were owned by Overture until Yahoo bought Overture. Currently, AltaVista has become irrelevant due to an algorithmic update that dumped many websites from the search engine. - Read More
    This website first started out as a bookseller and now it is the largest internet retailing website. specializes in consumer generated media and owns a number of other popular websites, including IMDB, Goodreads, Audible and Alexa. Amazon also has a markeplace that allows merchants(...) - Read More
  • Analytics
    Software thatuses a JavaScript tracking code to track user paths, page views and conversion statistics by analyzing your websites log files. Analytics can be engaged once the JavaScript tracking code is embedded in your website. - Read More
  • Anchor Text
    Clickable text. A user clicks on the anchor text to follow a link. An image or an alt attribute that is clickable could also be considered an anchor text. - Read More
  • Android
    An operating system from Google that is used to power most cell phones, tablets and other electronic devices. - Read More
  • AOL
    American Online is a popular website that was once merged with Time Warner. AOL offers the latest news via Huffington Post, and it still has an email service. - Read More
  • API
    API stands for Application Program Interface. It is a set of routines, tools and protocols used to build software applications. API is used to specify how different software components will interact with each other. API is very common among search products. - Read More
  • Arbitrage
    When you simultaneously purchase and resell a commodity for a profit, you are exploiting the market inefficiencies. In terms of SEO, this means buying traffic from major search engines to try to increase the ad clickthrough rate on your site. Arbitrage draws most of the traffic. - Read More
  • Ask
    Originally titled Ask Jeeves, Ask, is a popular search engine powered by the Teoma search techonology, which uses hubs and authorities to decipher search results. Ask is owned by InterActive Corp. - Read More
  • ASP
    ASP stands for Active Server Pages. It is a Microsoft programming language for dynamically generated web pages. - Read More
  • Authorities
    Topical authorities are trusted and well cited sites. Experts in the topical community uses the website as a resource. A page is considered a topical hub when it references many authorities. - Read More
  • Authority
    Authority is a search engine's ability to rank a website. Link equity, traffic trends, site history, site age and unique original content are factors in determining how a page will rank. - Read More
  • Automated Bid Management Software
    Most people are not working with an endless budget. This software allows you to control your ad spend when you use pay per click advertising. The software can run analytics on your website and create more focused ads that increase your conversion rates, ROI and earnings. - Read More
  • b

  • Bait and Switch
    Marketing technique where you hook consumers using content that seem innocent. Once you have gained authority, you switch to the real purpose or intent of the your website or content. For example, sharing a picture of a dolphin flipping to get people interested so you can sell hotel rooms. - Read More
  • Banner Blindness
    People have become blind to banners. When web marketing was in its infancy, most ads were placed above the fold or other common areas. Over time, people developed banner blindness and ignore ads in common areas. - Read More
  • Battelle, John
    the co-founder of The Industry Standard and Wired. He is also a popular media blogger. - Read More
  • Behavioral Targeting
    Uses people recent searches or intent to target ads to them. For example, if you search for bed linens, you may go on another unrelated website and see an ad for bed linens. - Read More
  • Bias
    A prejudice for or against something based on a person's experience or point of view. - Read More
  • Bing
    Microsoft's search engine. Yahoo! Search uses it to power organic search results. - Read More
  • Bing Ads
    Microsoft's paid search program that also powers paid search results from Yahoo! Search. It is direct competition with Google Adwords. - Read More
  • Black Hat SEO
    Deceptive marketing techniques are labeled black hat SEO. These techniques do not follow search guidelines. Guidelines are always changing. A marketing technique can go from legitimate to deceptive. Keep up-to-date on the latest guidelines. - Read More
  • Block Level Analysis
    Makes analyzing a page easier by breaking down the page into smaller blocks. - Read More
  • Blog
    A web journal that is updated and formatted in reverse chronological order. This means the newest entry appears first. Blogs can archive and categorize information using tags. Blogs encourage feedback by providing users with a comment section. - Read More
  • Blog Comment Spam
    When a comment of low value or no value is added to a website. This can be done manually or automatically using software. - Read More
  • Blogger
    Google owns this website that provides a platform for bloggers. - Read More
  • Blogroll
    A link list of other relevant or similar blogs. The blogs could be owned by the same person or by people friends with the blog owner. You could rent out spots on your link list to other bloggers. - Read More
  • Bold
    Bold is a typeface option that makes font wider and darker. Bold font draws attention to content. Search engines give bold words more weight than regular text. So important keywords should be bold and placed in headings. - Read More
  • Bookmarks
    Bookmarks allow you to save and mark your favorite pages. Bookmarks are used to determine the popularity and quality of the information from a webpage. If a page is bookmarked often, it is considered high quality. Search engines also use bookmarks to help garner relevant search results. - Read More
  • Boolean Search
    Using words such as AND, OR, or NOT in your searches, creates a mathematical formula. AND is usually included in your query by default. Thus, all search results will be relevant for all words that make up your query. For example, if I search "Writing AND publishing" all the results will be(...) - Read More
  • Brand
    Consumers associate different emotions with different companies. A brand is that emotional response. - Read More
  • Branded Keywords
    Keywords or keyword phrases linked to a brand. This keywords are the highest value and highest converting. Most of these keywords are specific and only occur during the latter stages of the buying process. - Read More
  • Breadcrumb Navigation
    Navigational technique used to communicate how pages relate to one another. - Read More
  • Brin, Sergey
    Co-founder of Google. - Read More
  • Broken Link
    A nonfunctioning hyperlink. A link that does not click to its right location. - Read More
  • Browser
    Software or web client used to access the world wide web. - Read More
  • Bush, Vannevar
    WWII scientist and writer of As We May Think, a seminal research paper on the concepts of a memory extension device and hypertext. - Read More
    An authority on business websites and information. It contains a directory of business websites. The site also huge for advertising using pay per click arbitrage. - Read More
  • Buying Cycle
    The cycle most consumers complete when making a large purchase. The first step is researching brands and products that fit their current needs and desires. With the right keyword, you can reach consumers during any point of the buying cycle. Branded keywords work best, because they have high(...) - Read More
  • c

  • Cache
    Search engines store copies of web pages. They place the copies in a search engine index. When you search a term, the search engine references the cache and not the active website. - Read More
  • Calacanis, Jason
    Founder of Weblogs, Inc and is responsible for AOL turning Netscape into a Digg clone. This resulted in the launch of longtail SEO play Mahalo. - Read More
  • Canonical URL
    The URL that is the most authoritative version that prevents duplicate content issues. It is indexed by search engines. - Read More
  • Catch All Listing
    This list monetizes long tail terms and keywords that are not used in targeted ads. It is best to use this technique when you are dealing with common and competitive keywords. Most major search engines prevent this technique and only allows targeted keywords. - Read More
  • CGI
    CGI stands for Common Gateway Interface. It is software interface that adds interactivity to a website by offering standard protocols that result in executable actions between the web server and software. - Read More
  • Chrome
    A web browser owned by Google. It is also the name of the Operating System for Google Chromebooks. - Read More
  • Client
    A computer, program or process used to make information requests to other computers, processes and programs. A web browser is a client. - Read More
  • Cloaking
    This technique has to be used with caution. Some search engines may consider displaying various content based on intent and strength of the company's brand to be reasonable. However, some display discrepancies can lead to a site being banned from the search engine. - Read More
  • Cluetrain Manifesto, The
    A book that is a good resource to learn abotu how to use the web as a marketplace. The book also touches on how web marketing is different from traditional offline marketing. - Read More
  • Clustering
    This is a technique to make search results more diverse and organized. Pages from an individual site are clustered together, because sites are limited to a certain number. Clustering is also used to group hubs and authorities together. For example, if someone searches on how to reduce clutter,(...) - Read More
  • CMS
    CMS stands for Content Management System. You use this tool to for easy content updates on your website. - Read More
  • Co-citation
    This occurs when topical authority based search algorithms links are associated with each other and are assumed to be related. It also refers to the frequency in which two documents or sources are linked together. - Read More
  • Comments
    User feedback. - Read More
  • Comments Tag
    A source code identifier for comments. - Read More
  • Compacted Information
    A product's generally and widely associated information. For example, ISBNs are widely associated with books. - Read More
  • Concept Search
    A search that uses the concept behind the query to give accurate search results. - Read More
  • Conceptual Links
    Links which search engines attempt to understand beyond just the words in them. Some rather advanced search engines are attempting to find out the concept links based on context and co-citation versus using the anchor text to index the site. - Read More
  • Contextual Advertising
    A webpage's content is used generate relevant advertisements. - Read More
  • Conversion
    Conversion is when an ads desired goal is met. For example, if you create an ad to sell books, a conversion happens when an ad leads to a book sell. - Read More
  • Cookie
    Data file trackers placed on a user's computer to customize web content. Cookies are also used in affiliate programs to track conversions. - Read More
  • Copyright
    This gives you the legal right to reproduce or publish certain content. All content is automatically copyrighted under US Law. - Read More
  • CPA
    CPA stands for cost per action. Cost per action is used to measure the effectiveness of online advertising. Most affiliate programs use the cost per action structure. Actions can vary from filling out a lead form, buying a product or clicking on an ad. - Read More
  • CPC
    CPC stands for Cost per click. Keyword ad services use auctions to sell keywords for a certain price per click. - Read More
  • CPM
    CPM stands for cost per thousand ad impressions. It is the price for a 1,000 advertisement impressions. - Read More
  • Crawl Depth
    This is the depth to which a website is indexted and crawled. - Read More
  • Crawl Frequency
    How frequently users crawl a website. - Read More
  • CSS
    CSS stands for Cascading Style Sheets. You can add styles to web documents using CSS. - Read More
  • CTR
    CTR stands for Clickthrough rate. This is the percentage of impressions that lead to a click. CTR is used to measure traffic and how effective keywords are in getting people to click a link. - Read More
  • Cutts, Matt
    Matt Cutts used to be the head webspam engineer for Google. He was in the public eye and a well known figure for SEO practicitioners world-wide. - Read More
  • Cybersquatting
    This acquires when you register a domain that is silimar to other trademarks or brands. The goal is to attempt to garner interest for your domain using people interested in the other trademark or brand. - Read More
  • d

  • Dayparting
    Making modifications to your ad campaigns based on your target audience availability. You can change an ad bid price, turn the campagin on or off or place budget constraints so that your ad is used when your target audience is the most active online. - Read More
  • De-Listing
    A website is temporarily or permanently erased from a search engine or index. - Read More
  • Dead Link
    A link that is not functional. - Read More
  • Dedicated Server
    Independent server used by one website or owned by a single person who uses it for a small group of websites. - Read More
  • Deep Link
    A link directs you to a website's internal page. - Read More
  • Deep Link Ratio
    deep links:overall links. How many deep links does a website have compared to overall links. - Read More
    A website used for social bookmarking. - Read More
  • Demographics
    Statistical data or characteristics relating to the specific population. - Read More
  • Denton, Nick
    Publisher of Gawker, a closed website that posted contraversal topics in weblogs. - Read More
  • Description
    A summary of a website's content. Most search engines provide a description in the search results. - Read More
  • Digg
    Determines what social news is popular through votes from users. Stories with the most votes get better exposure. - Read More
  • Directory
    A website catalog that separates websites into categories based on website topics. - Read More
  • Disavow
    If you are a webmaster and do not vouch for inbound links to your website, you can use a disavow tool to state this. - Read More
  • DMOZ
    AOL owns The Open Directory Project that uses volunteer editors to edit a directory or websites. - Read More
  • DNS
    DNS can stand for Domain Name Server or Domain Name System. It resolves any domain name/host name issue. - Read More
  • Domain
    A specifice website or a scheme used as a web address. - Read More
  • Doorway Pages
    Highly targeted search queries are ranked using these specified pages that redirect users to pages with advertisements. - Read More
  • Dreamweaver
    Adobe's web development and editing software that gives you a mock version of your interface. - Read More
  • Duplicate Content
    Content that is copied or a close copy of other content. - Read More
  • Dwell Time
    How long a user stays on a website they click on from a search result. Dwell time is only counted when a user clicks back to the search results. - Read More
  • Dynamic Content
    Content that is rendered by PHP or other dynamic language to keep content changing over time. - Read More
  • Dynamic Languages
    Programming languages for building web pages. - Read More
  • e

  • Earnings Per Click
    An estimation of one's salary based on how much one click earns. - Read More
  • Editorial Link
    Links affect the quality of your website. Search engines value editorial links (earned links) over bought or bartered links. - Read More
  • Emphasis
    Text is emphasized using an HTML tag. - Read More
  • Engagement Metrics
    An engagement measurement to determine if users find your content engaging. - Read More
  • Entities
    Nouns used in queries that search engines use to calculate search results. - Read More
  • Entry Page
    The page that lands your user first lands on. It is not automatically the home page. Some links will direct them to internal pages. If a person enters your website via a link to your about page, your about page is their entry page. - Read More
  • Ethical SEO
    SEO technique should be labeled either effective or ineffective. Most search engines consider SEO unethical, but it is not. - Read More
  • Everflux
    Everflux is a Google term use for search indexes continuous updating and refreshing. - Read More
  • Expert Document
    Many non-affiliated topical resources are linked using quality pages. - Read More
  • External Link
    Link that directs users to another domain. - Read More
  • f

  • Fair Use
    This is the guideline to using copyrighted materials without permission. You can find the detailed exceptions for fair use in the Copyright code under section 107. - Read More
  • Favicon
    Icon that marks or identifies a URL. It is found on the URL tab in a web browser. - Read More
  • Feed
    Users subscribe to content and receive notifications when the content is updated. Feed can also be defined as the pay per click syndicated feeds that merchant use. - Read More
  • Feed Reader
    Users can subscribe to feed to receive update notifications. This software is used to notify them. - Read More
  • FFA
    FFA stands for Free For All. Anyone can add a link to a free for all page. These links have low to no value when it comes to search engine rankings. - Read More
  • Filter
    Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of the search results. - Read More
  • Firefox
    Free open source web browser. - Read More
  • Flash
    Websites use flash to create rich graphics and designs as well as interactions. Flash is a vector graphics-based animation software. - Read More
  • Frames
    Multiple smaller pages are displayed using a single display. This creates easier and consistent site navigation. However, it does complicates creating deep links to relevant content. - Read More
  • Fresh Content
    Unique content that engages users and makes them pay attention to your website. Recently published content. - Read More
  • FTP
    FTP stands for File Transfer Protocol. This is the protocal used to transfer data between computers. - Read More
  • Fuzzy Search
    Searches the correct spelling of queries. - Read More
  • g

  • GAP
    GAP stands for Google Advertising Professional. Google uses this to qualify AdWords marketers as being proficient marketers. - Read More
  • Gladwell, Malcolm
    Writer for The New Yorker who wrote The Tipping Point, which deals with how little things can become big trends. - Read More
  • Godin, Seth
    Best selling author, blogger, and viral marketer who specializes in standing out in a crowded marketplace. - Read More
  • Google
    The world's most popular search engine created by Standard students, Sergey Brin and Larry Page. - Read More
  • Google Base
    Google has created this free database filled with semantically structured information. - Read More
  • Google Bombing
    A specific website is ranked high when a certain phrase is searched by using a lot of keywords in the anchor text. - Read More
  • Google Bowling
    Lowering the rank of a competitor by pointing thousands of low trust low quality links to the website. - Read More
  • Google Dance
    The name of Google's index updates. - Read More
  • Google Keyword Tool
    Google displays search results from Google News, Google Base and other google search services above orangic search results. - Read More
  • Google OneBox
    Webmasters use this program to index their website's content. - Read More
  • Google Sitelinks
    Google can deem some results more relevant than others. Hence, some links appear at the top of the search results as deep links to the relevant site. - Read More
  • Google Sitemaps
    Webmasters can tell Google and other search engines about the organization of their sites' content by posting a sitemap file. - Read More
  • Google Supplemental Index
    Google stores indexes for websites with lower trust scores in the supplemental index. A website that appears in this index will most likely have duplicate content, complex URL names or the site's host is untrustworthy. - Read More
  • Google Traffic Estimator
    Tool used to estimate traffic so that bid prices can be determined. It estimates how many people will click on an ad based on a specific keyword or key phrase. - Read More
  • Google Trends
    This tool allows you to look at keyword trends. You can see how a keyword performs overtime. - Read More
  • Google Wallet
    Google's payment service that helps with conversion rates. Merchants can also use Google Wallet to gain a better understand of markets and keywords. - Read More
  • Google Webmaster Guidelines
    Forever changing guidelines Google uses. A website can be penalized for not adhering to guideline's specifications. - Read More
  • Google Webmaster Tools
    Google tools used to analyze traffic trends, geographic makeup of visitors, etc. The tools also help webmasters disavow links and respond to any penalty by requesting a manual review. - Read More
  • Google Website Optimizer
    Adwords advertisers can use this free multi variable testing platform to improve their conversion rates. - Read More
  • GoogleBot
    Search engine spider for Google. - Read More
  • Guestbook Spam
    Search engines rank this type of low quality automated link very low. They do not trust it. - Read More
  • h

  • Headings
    The title or the subject of a section summarized in a few words. - Read More
  • Headline
    Headlines are HTML elements that organize the content structure of each web page. They are typically broken down like so: h1- The main topic of the page. You should only have one h1 tag. h2- subheading of the h1. You can have multiple h2 tags. h3- subheading of h2. h4 h5 You don't(...) - Read More
  • Hidden Text
    Unaffiliated expert citations are used in an algorithm to rank search results. - Read More
  • Hijacking
    Tricking a search engine so it believes that your URL leads to another website. This can be done using meta refresh or 302 redirect. - Read More
  • Hilltop
    Citations from topical authorities are used in an algorithm to rank relevancy scores. - Read More
  • Home Page
    Users and search engines can navigate your website using the navigational schemes found on the main page (home page) of your website. This page is responsible for displaying your brand front and center. - Read More
  • HTML
    HTML stands for HyperText Markup Language. It is the language used to code websites pages. - Read More
  • HTTP
    HTTP stands for HyperText Transfer Protocol. HTTP communicates between web browsers and servers. The hypertext is a transfer protocol that transfers data from the server location to an active user browser. - Read More
  • HTTP Response 200
    The 2xx success selection of status codes relays that the information requested by a client has been processed successfully after being received, accepted and understood. 200 OK Any successful HTTP request is usually responded to in this way. The request method that is used determines the(...) - Read More
  • Hubs
    A central connection point for devices in a network. It is most commonly used to connect LAN segments. - Read More
  • Hummingbird
    Conversational search is improved by this Google's search algorithm update. - Read More
  • i

  • IDF
    IDF stands for inverse Document Frequency. It is used to figure out a term's position in a vector space model. - Read More
  • Inbound Link
    When you link another website from your site. - Read More
  • Index
    A search engines query. It collects and stores data from websites. The data is cataloged and used as search results. - Read More
  • Information Architecture
    Organizing, structuring, categorizing and designing content so it can be used in a meaningful way. - Read More
  • Information Retrieval
    The science of finding relevant information by sorting and searching through large data sets. - Read More
  • Inktomi
    The paid inclusion business model was implemented by Inktomi, a search engine owned by Yahoo since 2002. - Read More
  • Internal Link
    When a link takes you from one page of a site to another page on the same site. - Read More
  • Internet
    A network of TCP/IP connected computers. - Read More
  • Internet Explorer
    Microsoft's web browser that has now been updated to Microsoft Edge after Firefox forced them to update the browser to be more competitive. - Read More
  • Invisible Web
    Search technology limitations, information architecture issues and copyright issues make parts of the worldwide web hard to access. This portion is called the invisible web. - Read More
  • IP Address
    IP Adress stands for Internet Protocol Address. This works like your internet connections mailing address. Every internet service provider gives a connection an IP address. A website or a server can have an unique IP address. However, most host use an IP address for multiple websites. - Read More
  • ISP
    ISP stands for Internet Service Providers. They are the companies that provide the on ramp to the internet. - Read More
  • j

  • JavaScript
    Client-side scripting language used to embedded dynamic features into a website. - Read More
  • k

  • Keyword
    A word or phrase associated with a certain mindset of searchers look for a specific or general item. - Read More
  • Keyword Density
    An obsolete measure of the relevancy of a keyword. It used to measure how often a keyword is used in a webpage's content. - Read More
  • Keyword Funnel
    Some keywords are naturally linked. This could be from spelling errors, automated refinement or poor search relevancy. The keyword funnel is that relationship between related keywords. - Read More
  • Keyword Not Provided
    A way for Google to make it harder for SEO to use keywords. - Read More
  • Keyword Research
    Research to discover what keywords or keyword phrases will work for your SEO campaign. - Read More
  • Keyword Research Tools
    Tools to help with determining search trends, search volumes based on certain keywords, bid prices and page content from pages similar to yours. - Read More
  • Keyword Stuffing
    Keywords are used excessively in content. - Read More
  • Kleinberg, Jon
    Scientist who studied hubs and authorities search relevancy algorithms. - Read More
  • Knowledge Graph
    Third party information Google displays in extended format in search results. - Read More
  • l

  • Landing Page
    The page the users lands on when they click on an advertisement or link. - Read More
  • Landing Page Quality Scores
    Google's measurement to filter out noisy ads in the Adwords Program. - Read More
  • Link
    A citation that connects one web document to another web document or another position. - Read More
  • Link Baiting
    Using links to target your audience via social media and bloggers. - Read More
  • Link Building
    Building high quality linkage data process by evaluating your website as authoritative, relevant, and trustworthy. What are links? Links are connections between webpages on the Internet. When you click from one page to the next on your website, you are using links to maneuver through the(...) - Read More
  • Link Bursts
    A website gets a sudden and rapid increase in the quantity of links directing to it. - Read More
  • Link Churn
    A site's link loss rate. - Read More
  • Link Equity
    Using inbound link popularity and the authority of the sites to determine how strong a website is. - Read More
  • Link Farm
    When websites choose not to control linking to other sites. FFA pages are link farms. - Read More
  • Link Hoarding
    Keeping link popularity by not linking out to other sites or link to other site using JavaScript or redirects. - Read More
  • Link Popularity
    How many links direct people to a website. - Read More
  • Link Reputation
    The combination of your anchor text and link equity. - Read More
  • Link Rot
    A measurement of how many links on a website are broken. - Read More
  • Link Velocity
    A website accumulation rate for new inbound links. - Read More
    Microsoft portal that was replaced by Bing. - Read More
  • Log Files
    You can find out how people find your website using log files. They are server files that show where most of your traffic is generated from. - Read More
  • Long Tail
    A large number of occurences that happen away from the head. Your marketing strategy has long term effects that goes beyond the initial campaign. - Read More
  • Looksmart
    Formally a directory service that is now a paid search provider and vertical content play. - Read More
  • LSI
    LSI stands for Latent Semantic Indexing. Mathematical search system that looks at language to find relevant results. Some results do not contain the keyword, but it has similar content to high quality pages with the keyword. Thus, it is put into the search results. - Read More
  • m

  • Malda, Rob founder, a popular news forum that uses editorially driven technology. - Read More
  • Manual Penalty
    Google Webmaster Guidelines are not followed and a Google engineer penalizes the website. Manul penalties can last for years unless a person requests a review using Google Webmaster Tools once the guideline problems are addressed. - Read More
  • Manual Review
    Manual review process to catch spam and to help train automated relevancy algorithms to catch similar spam. Manual reviews may occur because a website is flagged because link growth patterns and abnormal usage data. - Read More
  • Mechanical Turk
    You can hire humans for easy tasks that computers cannot do. This is an program. - Read More
  • Meme
    "A unit of cultural transmission, or a unit of imitation." A viral idea, picture, video or story that brings awareness to an issue. - Read More
  • Meta Description
    Aa sentence or two description about the content of the page. - Read More
  • Meta Keywords
    Targeted keywords and keyword phrases are highlighted using a meta keywords tag. - Read More
  • Meta Refresh
    A browser refresh to another URL location via a meta tag - Read More
  • Meta Search
    A new result set that is comprised of top ranked results from multiple other search engines. - Read More
  • Meta Tags
    Another name for meta descriptions and meta keywords. - Read More
  • Microsoft
    Brand of computer software and owner of Windows operating system. - Read More
  • Mindshare
    A measure of how many people think of your brand or product when your category is on their mind. For example, how much do a person think of Coke when they think about soft drinks? - Read More
  • Mirror Site
    Content from one website is mirrored or duplicated on another website. - Read More
  • Movable Type
    You can host a blog on your website using this blogging software. - Read More
  • MSN Search
    Internet Explorers default search engine. - Read More
  • Multi Dimensional Scaling
    Latent semantic indexing of snapshots to create topical clusters to provide a more efficient ranking. - Read More
  • MySpace
    One of the first social media websites that focuses on discovering new music. Musicians can connect with fans and users can blog. - Read More
  • n

  • Natural Language Processing
    Search engines try to go beyond the keywords using algorithms to attempt to understand a user's true intent when searching for a query. - Read More
  • Navigation
    Scheme to navigate website users. They use it to figure out where they are, where they have been, and how your website is mapped out. - Read More
  • Navigation Search
    Visiting a specific website or business based on a search query. - Read More
  • Negative SEO
    Trying to adversely influence a third-party site rank. - Read More
  • Netscape
    Social news site that used to have a web browser with the same name. - Read More
  • Niche
    A website's theme. It is the topic or subject in which the website focuses on. - Read More
  • Nofollow
    A link is stopped from passing link authority. - Read More
  • o

  • OK 200
    The 2xx success selection of status codes relays that the information requested by a client has been processed successfully after being received, accepted and understood. 200 OK Any successful HTTP request is usually responded to in this way. The request method that is used determines the(...) - Read More
  • Ontology
    An exhaustive conceptual domain schema. It focuses on the relationships the domain has. - Read More
  • Open Source
    Software that allows anyone to modify it. - Read More
  • Opera
    A web browser. - Read More
  • Organic Search Results
    The unpaid search results. - Read More
  • Outbound Link
    A link from one website directing someone to another external website. - Read More
  • Overture
    The company, under the name Goto, who began selling targeted searches on a pay per click basis. They are not branded as Yahoo Search Marketing. - Read More
  • Overture Keyword Selector Tool
    Yahoo! search statistics is used for this research tool for commercial searches. This tool also searches for singular and plural terms. - Read More
  • p

  • Page, Larry
    Co-founder of Google. Larry Page also invented the formula, PageRank, which was the first search engine algorithm that truly set Google apart from the rest. The focus of PageRank was to list results based on relevancy and quality. - Read More
  • PageRank
    A logarithmic scale which estimates web documents importance using link equity. - Read More
  • Paid Inclusion
    Websites buy relevant exposure when they pass editorial quality guidelines. - Read More
  • Panda Algorithm
    A Google algorithm uses perceived quality to sort websites into buckets. - Read More
  • Pay for Performance
    Affiliated sales workers work on commission. They only get paid if a consumer performs a certain action. For example, if the action is to get an upsell, the worker gets paid for every upsell they get. - Read More
  • PDF
    PDF stands for Portable Document Format. Created by Adobe Systems a PDF is a universal file format lets a printable version of files be store and viewed. - Read More
  • Penalty
    A punishment for spamming or neglecting guidelines to get a higher ranking. Penalties can be automated or manually given. - Read More
  • Penguin Algorithm
    Google algorithm that looks for unnatural link profiles. When one is found, the site is penalized. - Read More
  • permanent redirect
    The 3XX redirection status code class signifies that a client must take further action for the request to be completed. If HEAD or GET methods are used in the second http request, the user agent (e.g. Googlebot) may complete the additional action without any user interaction. The user agent(...) - Read More
  • Personalization
    Search engines such as Google will alter the search results to accommodate the user's location, search history and recently viewed pages. For example, if you look for a restaurant, the search results will show you restaurants in your location. - Read More
  • PHP
    Web pages are rendered using this open source server side scripting language. Also, if you want to add interactivity to a webpage, PHP can help. - Read More
  • Pigeon Update
    An algorithmic update to local search results on Google which tied in more signals which have been associated with regular web search. - Read More
  • Piracy Update
    Search algorithm update Google performed to lower the rankings of sites with an excessive number of DMCA takedown requests. - Read More
  • POGO Rate
    User percentage based on the user's action of clicking on a link from the search results only to quickly click back to the results. - Read More
  • Poison Word
    Words that poison a website, because they are associated with low quality content. Rankings are demoted because content contains poison words. - Read More
  • Portal
    Any website that offers consumer services such as email, news, search and other content. - Read More
  • PPC
    PPC stands for Pay Per Click. It is an advertising price model where the advertiser only pays when someone clicks the ad. - Read More
  • Precision
    A measure of how precise the search results are to the query. Precision is given in a percentage. - Read More
  • Profit Elasticity
    Using adjusting price, supply and other variables to measure the profit potential of different economic conditions. This measurement is used to create a different profit potential where the supply and demand curves interact. - Read More
  • Proximity
    How close words are to each other. Search engines measure this to help determine if a website is keyword stuffing. - Read More
  • q

  • QDF
    QDF stands for Query deserves freshness is an algorithmic signal that places priority over fresher, newer content than older content. Thus, search results will rank fresh content higher than older content. - Read More
  • Quality Content
    Natural linkworthy content. - Read More
  • Quality Link
    This is a measurement of a link's quality. Link votes of trust are counted by search engines. Quality links will count more than a low quality link. - Read More
  • Query
    The actual words or string of words a user puts in the search box. - Read More
  • Query Refinement
    Chaging your query to get more accurate results. Some search engines provide suggestion to similar queries to give you more relevant information. - Read More
  • r

  • Rankbrain
    A relevancy algorithm signal used by Google to leverage user clickpath information that will improve less commonly searched for related search terms relevancy. - Read More
  • Recall
    Retrieval of a portion of relevant documents from all relevant documents. - Read More
  • Reciprocal Links
    Low quality link schemes whose goal is to create false authority through trading links or using three way link trades with other websites. - Read More
  • Redirect
    An alert for browsers and search engines that a URL has moved its location. 301 redirects are for permanent change of location and 302 redirects are used for a temporary change of location. - Read More
  • Referrer
    A website vistor's source. It is the website or person who referred the user to the link. - Read More
  • Registrar
    A company that specializes in the registration of domain names. - Read More
  • Reinclusion
    After a site has been peanlized for spamming, they can ask for a reinclusion to the search index. The severity of the infraction determines whether or not the site will be added back to the search index. - Read More
  • Relative Link
    A link that works as a reference to show the relation of the current URL to the URL page the link goes to. Usually these are short links that are easy to remember. They do not contain numbers. Hijacking and canonicalization makes relative links less desirable. Most people prefer absolute(...) - Read More
  • Relevancy
    A measure of how search results are actually useful to searchers - Read More
  • Repeat Visits
    Visitors of a website that returns to it. - Read More
  • Reputation Management
    Reinforcing your brand by ensuring search results display keywords related to your brand. Negative attention from hate sites rank highly so you have to make sure that your branded keywords rank higher in brand related queries. - Read More
  • Resubmission
    It is a program that is not worth consumers time. - Read More
  • Retargeting
    Advertising programs that uses people's internet history to create ads based on what they viewed or put into a shopping cart on a website. For example, when you go to Facebook, you may see an ad for a tool that you researched online a few days ago. This is because they use retargeting to(...) - Read More
  • Reverse Index
    A keywords index which stores files of matching documents that contain certain keywords. - Read More
  • Robots.txt
    This file can stop search engines from crawling your website files. The robots.txt file is placed at the root of a site. Some search engines will still list the URL as URL only listing. - Read More
  • ROI
    ROI stands for Return on Investment is a measure to see if you are getting the money you put in marketing back plus a profit. - Read More
  • RSS
    RSS can stand for Rich Site Summary or Real Simple Syndication. Peole can subscribe to a channel via RSS, because it feeds syndicated information to a feed reader or other software. - Read More
  • s

  • Safari
    A web browser owned by Apple. - Read More
  • Salton, Gerard
    Scientist crucial in the information retrieval field. - Read More
  • Scumware
    Intrusive software and programs which usually target ads and violate privacy. Most of the time, the owner is not aware this is happening. - Read More
  • Search Engine
    A tool or device that uses a spider, index, relevancy algorithms and search results to help you find your query. - Read More
  • Search History
    The data from your previous searches. Most search engines keep a log of people's previous queries. - Read More
  • Search Marketing
    This is another name for SEM. This is when you market a website in search engines. - Read More
  • SEM
    SEM stands for search engine marketing. This is when you buy traffic for your website through paid search listings. - Read More
  • SEO
    SEO stands for search engine optimization. This is the art of earning traffic through unpaid and free listings by posting content that makes it easier for search engines to understand the language. - Read More
  • SEO Copywriting
    Making copy relevant to search queries by formatting and writing it to make the content appear relevant to a wide array of keywords. - Read More
  • SERP
    SERP stands for Search Engine Results Page. This is the page of your query search results. - Read More
  • Server
    A computer that acts as a host to websites by feeding the sites files located on the server. - Read More
  • Server Logs
    Website traffic trends and source files hosted on servers. - Read More
  • Singular Value Decomposition
    Comparing document vectors to breakdown a large database. - Read More
  • Siphoning
    Spyware or cybersquatting is used to steal another websites traffic. - Read More
  • Site Map
    Your site navigation that helps guide search engines. - Read More
  • Slashdot
    A Rob Malda founded community news site that focuses on technology and other nerd related topics. - Read More
  • Social Media
    Websites which allow users to create their own content. The most popular social media sites are Twitter, Facebook, Tumblr and Instagram. - Read More
  • Spam
    Email messages that are unsolicited - Read More
  • Spamming
    The act of creating and distributing unsolicited information and messages. - Read More
  • Spider
    Search engine crawlers who creates a search engine's index by creeping through websites. - Read More
  • Splash Page
    Pages that are aesthetically pleasing but do not have any real value when it comes to content for search engines to index. - Read More
  • Splog
    Spam blog that generates content by stealing it from other websites or rewording articles. They are very low quality. - Read More
  • Spyware
    Software programs used to spy on people for consumer research and targeted ads. - Read More
  • Squidoo
    Seth Godin website about topical lenses. - Read More
  • SSI
    SSI stands for Server Side Includes which makes updating websites easier by calling portions of a page in from another page. - Read More
  • Static Content
    Content that rarely change or does not have dynamic programming language. For example, a webstite's about page will rarely change. - Read More
  • Stemming
    Using the stem word to make sure results are relevant. For example, watching a movie query will also include results that have watch a movie in them. - Read More
  • Stop Words
    Common words that are removed from the query, because they do not impact the results. - Read More
  • Submission
    The act of presenting the information from your website to search engines. - Read More
  • Sullivan, Danny
    Founder and lead editor of and - Read More
  • Supplemental Results
    Lower rank documents in the search engine index. - Read More
  • t

  • Taxonomy
    Controlled vocabulary classification system used to place a hierarchy on topical subjects. - Read More
  • Technorati
    Popular stories and link relationships are tracked using this blog search engine. - Read More
  • Telnet
    What is Telnet? Internet network protocol that lets a remote compture gain access and log in to another computer. Now learn about SSH Protocol. - Read More
  • temporary redirect
    This SEO status response code is given when a file has been found at another URI. When you receive this code it means the file has been temporarily redirected. - Read More
  • Teoma
    Kleinberg's concept of hubs and authorities at work to create a topical community based search engine. The best example of this is - Read More
  • Term Frequency
    The frequency of a term in a collection of documents. - Read More
  • Term Vector Database
    A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents to a search query based on vector length and angle. - Read More
  • Text Link Ads
    Text links that work as formatted ads. - Read More
  • The Tragedy of the Commons
    Give up a few rights for security. Google applies this principle to advertising by finding ways to distribute ads that make it less annoying for the user. - Read More
  • Thesaurus
    When you look up a query, search engines use a synonym directory to make the search results more accurate. - Read More
  • Title
    Contents of the document summed up in a title. - Read More
  • Toolbar
    Toolbars are a feature in web browsers that help search engines track usage data. Toolbars also help with blocking pop-up ads, filling in forms and spell checking. - Read More
  • Top Heavy
    Google algorithm who looks at the placement of ads on a page. It penalizes websites that have ads concentrated above the fold. - Read More
  • Topic-Sensitive PageRank
    Topic related PageRank scores are produced by computing PageRank based on topics. - Read More
  • Trackback
    A feature in most popular blogging software programs which automatically notifies you when another website mentions your site. - Read More
  • TrustRank
    Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions. - Read More
  • Typepad
    Hosted blogging platform provided by SixApart, who also makes Movable Type. - Read More
  • u

  • Unethical SEO
    Many people refer to Unethical SEO as "Blackhat SEO;" however, most SEO practices are either effective or ineffective. Most do not involve ethics.   - Read More
  • Update
    Keeping an algorithm fresh with new content to make sure search results are relevant and accurate. - Read More
  • URL
    URL stands for Uniform Resource Locator. It is a web documents unique web address. - Read More
  • URL Rewrite
    A technique to make URLs more unique and descriptive so that site indexing is easier. - Read More
  • Usability
    Ease of use of a website for users. Can the user perform an action with little difficulty? - Read More
  • Usage Data
    How much data is your website using? How much traffic is it garnering? Are there a high percentage of repeat visitors? How long do they stay on the site? These are all examples of usage data. - Read More
  • Usenet
    A search service which uses a collection of newsgroups to provide information about a particular subject. - Read More
  • v

  • Vertical Search
    A search that focuses on a specific segment of information and online content. - Read More
  • viewport
    This term is adapted from newspapers. For web marketing, the term refers to all content that can be seen without scrolling a webpage. Ads that are located at the top of screen are referred to as above the fold. For best results with an ad, it is best to inegrate the ad into the content. People(...) - Read More
  • Viral Marketing
    Marketing techniques that are self propagating in nature. This usually includes email, word of mouth and blogging. - Read More
  • Virtual Domain
    Virtual server hosted website. - Read More
  • Virtual Server
    A server which allows multiple top level domains to be hosted from a single computer. - Read More
  • w

  • Wales, Jimmy
    Wikipedia's co-founder - Read More
  • White Hat SEO
    SEO campaigns that stick to the guidelines. - Read More
  • Whois
    The recorded owner of a domain. - Read More
  • Wiki
    Collaborative editing is possible thanks to this software that allows anyone to edit information that is published via the software. - Read More
  • Wikipedia
    A free online encyclopedia comprised of information gathered using wiki software. - Read More
  • Wordnet
    Search engines understand word relationships using this lexical database of English words.. - Read More
  • Wordpress
    Open source platform for blogging. Users can download the blogging program or use wordpress as a host. - Read More
  • Wordtracker
    Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile. - Read More
  • x

  • Xenu Link Sleuth
    Webmasters can audit their website by using this free software to find any broken internal or external links. This software can also be use to create a sitemap. - Read More
    XHTML stands for Extensible HyperText Markup Languag. XML formatting is accomplished by this class of specifications that allows HTML to conform to XML. - Read More
  • XML
    XML stands for Extensible Markup Language that can be read by both humans and machines. It is used to make things simple, easier and more usable across the internet. - Read More
  • y

  • Yahoo!
    A portal and popular website which as the popular Yahoo! Directory as its foundation. - Read More
  • Yahoo! Answers
    A platform where users can ask or answer questions. - Read More
  • Yahoo! Directory
    Founded David Filo and Jerry Yang in 1994, this is one of the most popular directories in the world. - Read More
  • Yahoo! Search Marketing
    Yahoo!'s paid search platform acquired from Overture. - Read More
  • Yahoo! Site Explorer
    Explore Yahoo index to see what pages link to your website. - Read More
  • YouTube
    A popular website owned by Google where people can create their own video channels and upload videos. Youtube is also used to upload syndication content. - Read More
  • z

  • Zeal
    Non-commercial directory which was bought by Looksmart for $20 million, then abruptly shut down with little to no warning. - Read More