What are Backlinks?
A backlink occurs when one webpage links to another webpage located on a different website (domain name). The page that the link is pointed to is the page which has the backlink. To further illustrate, let’s take a look at the anatomy of a backlink.
Anatomy of a Hyperlink
A backlinks is simply a hyperlinks on someone’s website. A hyperlink is an html element structured like this:
What I have created is a link to my home page using the anchor text, Joshua Belland. Anchor text is just a contextual mask or label used to make a webpage prettier. The words that are used in this anchor text also sends relevancy signals to Google which can help rank the website that it is linking to.
How Backlinks Work
If you look at the diagram below, imagine the pink box is your website. The three yellow boxes are other websites that are linking to your site. This is what we call a backlink. Not all backlinks are created equal though. For instance, the chamber of commerce website is a directory link which provides more ranking influence local search that you see listed in the map results. This is still a highly sought after link especially if it is a chamber of commerce, which Google views as a reputable organization.
Are All Backlinks Good for SEO?
The short answer is no. Now, Google’s algorithm is built to prevent spam from prevailing in it’s search engines. So, not all backlinks are good backlinks. If you come across a website that offers to submit your website to 30 directories for $5, be skeptical. These links are in many cases considered spam to Google and they will de-rank you if those links get flagged as spam.
Which Backlinks Are Best for SEO?
The best backlinks for SEO are the ones that you earn. These are typically the kind you might find in a blog. These links are harder to get and are often earned from developing high quality, non-promotional content.
Bloggers will rarely link to promotional pages because they provide little use to their users. They are trying to keep their readers coming back; not scare them away with cheesy ads all of the time. This is why it is important to have a content strategy that incorporates resources that are helpful to your customers or others in your industry.
Who Backlinks to My Site?
A good example of a resource such as this would be a an instructional article accompanied by a step by step video teaching me how to build a bench. You see this type of content on youtube all of the time.This is one of the key reasons
How Do Get Backlinks for SEO
Now that we know what a backlink is, how to do we get a backlink? Let’s start by linking to one of my favorite link building tactic resources by Jon Cooper of Pointblank SEO. John’s resource is a perfect example of how to acquire links. Over the years, he’s continually added to this list, and updated the functionality to be better and better for his users. When he first started, it was merely a long list of tactics and has developed quite a bit since then. Maintaining and keeping your resources up to date in this manner is critical if you want to continue to attract links because there is always someone else who’s going to try to one-up. Remember, Good content will not earn you backlinks; Better content earns you backlinks.
Where Can I Start Getting Backlinks?
Here are a few examples of some easy backlinks you can start building today!
- Your social media pages all have areas that will allow you to place one link to your website. Some of these include:
- You want a diverse set of backlinks so once you have social links start building some local directory links. These are often referred to as citations:
|Yelp.com||Local Business Review|
|MerchantCircle.com||Local Business Review|
|Citysearch.com||Local Business Review|
|Pubcrawler.com||Niche Local Directory|
- After you have acquired those links, start diversifying your content by converting on of your articles into a powerpoint. Then, convert that into a video, then to an infographic, etc… all of these content types have special directories that you can use to submit your content.
- Now once you have exhausted all of the submission based links, it is time for you to start thinking about earning links. To do this you are going to need to work hard for it:
- The key requirement is that you need a blog for your website. This is a must.
- Come up with unique and intriguing content ideas. Make sure the titles capture attention.
- After you have built quality content, start reaching out to relevant bloggers that may link to it. Some tools that can help you do this more efficiently include:
- Ninja Outreach
- Majetic SEO
- Here is a bigger list of tools that may be able to help you.