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6 09, 2016

What are backlinks and How Do I Get Them?

By |September 6th, 2016|Categories: , |Tags: , , |Comments Off on What are backlinks and How Do I Get Them?

By SEO Consultant - Joshua Belland What are Backlinks? A backlink occurs when one webpage links to another webpage located on a different website (domain name). The page that the link is pointed to is the page which has the backlink. To further illustrate, let's take a look at the anatomy of a backlink. How Backlinks Affect SEO: Backlinks can significantly improve your search rankings, and many SEO experts feel that they are one of the most important tools for improving your search rankings. There are two main reasons why they are beneficial to your search rankings. One thing that makes them beneficial to your search rankings that they can increase your website's traffic. In addition, Google scans the internet for backlinks to your website. Types Of Backlinks: There are many types of backlinks. Some of them are raw URLs, but many others are anchor links. In addition, there are many places where you can post backlinks. There also are different types of content that you can post along with your backlink. All of these things can affect the amount and type of [...]

25 07, 2016

Local SEO Keyword Insights That Make a Difference

By |July 25th, 2016|Categories: , |Tags: |2 Comments

Local SEO Keyword Insights That Make a Difference Why do people choose a query for their search a certain way? For instance, what is the difference between Houston Engagement Rings vs Engagement Rings Houston? The answer is in the context. Let's take a look. Part of the local SEO keyword research process is collecting data. Many tools such as SEMrush, Google Keyword tool and others provide SEO practitioners with valuable data such as search volume, cost per click (CPC), competition and historical trends; however, to have a successful SEO campaign that produces real ROI requires more insight than that which can only come from one's creativity and cognitive process. Local SEO Keyword Examples Let's use a product as our first example. People search for products locally differently than they search for a business or service. If we run a keyword analysis on the phrase "Engagement Rings Houston," SEMrush comes back with 1,600 searches per month. That is a pretty high number for a local keyword, but what happens when we change the wording around a bit. Logically we might think that the term "Houston [...]

12 11, 2013

5 Main Factors to Look At When Doing A Backlink Analysis

By |November 12th, 2013|Categories: , , , |Tags: , |2 Comments

There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google looking at?   Get your own free competitive site audit with Analytics SEO   1. Total Number of Inbound Links Looking at all of the competitors in this matrix, we can see that some of them have massive amounts of links. This information is completely useless. I've seen spammy blog networks hit websites with 100k backlinks and take their traffic down by 30%. What is more important is the referring domains.   2. Referring Domains When comparing the amount of referring domains to total links, I typically look at the ratio. For instance, dizzyheights.com has 116,714 links coming from 63 referring domains. This means absolutely nothing to Google! If anything, it's most likely hurting their rankings. It appears spammy and completely fabricated. Going deeper, we step into [...]

17 10, 2013

Hummingbird, Penguin 2.1 – The Guidelines Are Still The Same

By |October 17th, 2013|Categories: , , , |Tags: |0 Comments

While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below.       Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1 There were over 1600 responses to the poll. These were the results: 63% of the respondents said that their site was hurt bad. 21% said that their site had no change at all. 8% said that their website recovered from the previous penguin update. 6.2% that their rank gained with more traffic. This shouldn't be surprising to most of us. When we look at historical SEO tactics, it's easy to see that yesterday's white-hat is today's grey-hat/black-hat. Guest posting used to be one of the most effective ways of manually building links, but even that has become more challenging. So with these new updates, what do [...]

16 10, 2013

Game Changing API for Big SEO Data

By |October 16th, 2013|Categories: , , |Tags: |0 Comments

Part of our jobs as SEOs includes gather data for campaigns we're conducting research on. Most of us have a collection of sources bookmarked or we subscribe to a service to speed up the process. One way of gathering data is by submitting queries to Google to get keyword ranking data, collect information on competitors and collect historical data to help us understand Google's algorithm changes at a deeper level. With some knowledge of web development, there is an API solution that up until now hasn't been heard of. It is currently in beta testing and requires you to apply for an API key, but is free to use for the time being if your application is approved. If you are a big data geek like me, you are going to want to check this out. To give you an example of how this API can be used, I'll tell you about an application I'm working on. It basically allows you to match multiple keyword queries (up to 10,000 queries per hour) with certain advanced search operators to pull in bulk data. I won't [...]

11 10, 2013

8 Ways to Use Search Operators for Link Building Relationships

By |October 11th, 2013|Categories: , , |Tags: |2 Comments

Every SEO knows that links are an important factor for ranking. Google algorithm changes have made link acquisition more difficult with every update. At one point in time, article directories, directories, web 2.0, and even paid links were link building tactics that actually worked; however those days are long gone now. With social metrics and Google even cracking down on guest posting, link acquisition  has become more about the quality of the content and relationship building. The first step to building a relationship is understanding how to find the right people to build a relationship with. With that in mind, here are 8 ways to use search operators for link building building relationships. 'keyword' + inurl:write for us While guest posting seems to be a dying breed, there are still effective ways to go about it. One way is by leaving out your author byline and submitting it as an article. Many publishers are more than happy to do this for you in exchange for quality content. 'keyword' + intitle:write for us This will serve the same purpose as tactic #1, however, sometimes the [...]