When you add your business to local directories, it helps improve your local rank. When doing local SEO, this should be one of your first steps. That said, here are 57 local directories to get you started:
|Google My Business|
|My Local Services|
|The Internet Chamber of Commerce|
Texan Hyundai, in partnership with Joshua Belland SEO, set a sales record during their December 2016 holiday sales drive. The Rosenberg dealership not only had their highest-selling month ever, but ranked among the highest for new Hyundai sales nationwide.
The successful marketing campaign led and created by Firefect Digital and led by CEO/Founder, Joshua Bellnad, was established in only a week. Combining SEO, intent-based keyword targeting, strategic retargeting and email marketing, Firefect Digital’s multi-channel digital marketing strategy pushed Texan Hyundai well beyond their early sales goals.
In terms of generating revenue, the campaign was as efficient as it was profitable. Working with Firefect and emphasizing digital strategies over traditional media saved Texan Hyundai 60% in marketing costs compared to spending with their previous agency. These efforts reached beyond the confines of Rosenberg, a suburb of Houston, and allowed Texan Hyundai to outsell their more centrally located competition.
Texan Hyundai is currently planning to expand their digital efforts to increase year-round sales and increase their presence in the greater Houston marketplace.
“This was by far the most successful campaign we have ever run in the history of our dealership. Focusing on digital marketing allowed us to reach qualified leads and spend efficiently. Putting people first has always been our number one priority, and finding a marketing strategy that matched that mission made all the difference.”
There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google looking at?
1. Total Number of Inbound Links
Looking at all of the competitors in this matrix, we can see that some of them have massive amounts of links. This information is completely useless. I’ve seen spammy blog networks hit websites with 100k backlinks and take their traffic down by 30%. What is more important is the referring domains.
2. Referring Domains
When comparing the amount of referring domains to total links, I typically look at the ratio. For instance, dizzyheights.com has 116,714 links coming from 63 referring domains. This means absolutely nothing to Google! If anything, it’s most likely hurting their rankings. It appears spammy and completely fabricated. Going deeper, we step into the referring IPs.
3. Referring IPs
Many websites share IP addresses. When your hosting multiple websites on the same server, in many cases you’re sharing an IP address with the same IP address. You can use a reverse IP domain check to see other websites you’re sharing an IP with. You not only want your links to be coming from different domains, but different IPs as well, otherwise anyone could manually build backlinks which wouldn’t be good for Google.
4. Referring Subnets
To take it a step further, Google checks to see if your backlinks are all on the same subnet. Even with different IP Addresses, they can still be on the same subnet.
5. Deep Link Ratio
When people naturally link to a website, they usually link to a relevant page. If all of your backlinks are pointed to the root domain, chances are that it’s either a bunch of directories or backlinks are being manually fabricated. The higher the deep link ratio, the better.
While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below.
Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1
There were over 1600 responses to the poll. These were the results:
- 63% of the respondents said that their site was hurt bad.
- 21% said that their site had no change at all.
- 8% said that their website recovered from the previous penguin update.
- 6.2% that their rank gained with more traffic.
This shouldn’t be surprising to most of us. When we look at historical SEO tactics, it’s easy to see that yesterday’s white-hat is today’s grey-hat/black-hat. Guest posting used to be one of the most effective ways of manually building links, but even that has become more challenging. So with these new updates, what do I do next? Is SEO dead?
The Guidelines Never Changed
As SEOs we’ve all tried to “manipulate” rankings. I mean… isn’t that part of our job? Some of us have tried riskier tactics than others. Now, it’s just getting to the point where these old tactics aren’t working for us anymore. Sigh… so what do I do now? The same thing that Google has been saying since the very beginning! Create great content and let links build naturally!
Yeah… yeah… yeah… so you’re one of those “link building is dead” guys? No, I love link building. In fact, it’s what I am most passionate about. Link building isn’t dead, just the meaning has changed.
What Link Building Means Today
With today’s link building there are some very specific “Dos” and “Don’ts.” Let’s go over a few, shall we?
Link Building Don’ts
- Keyword Filled Anchor Text- Instead, use your brand in your anchor text.
- Guest post byline links with keyword anchor text. Again, use your brand name or domain name.
- Buying links- This has been the case for a long time now, but people are still doing it.
- Blog Networks- Google is on these like the DEA is on drug cartels. Stay away from them.
- Press Releases and Ezine Articles- You should read John Lincolns article discussing this.
There are a lot of don’ts… in summary think about it like this. If you can buy it or you can manually submit it, then it’s probably going to hurt your rankings or it’s not going to benefit you much.
Link Building Do’s
- Write beautiful, amazing, and compelling content.
- Build an outreach network of people in your industry.
- Focus on building a strong social following.
- Link to other authorities in your industry.
- Don’t be afraid to discuss your opinions.
- Be an innovator, not a follower!
In summary, the guidelines with Google have not changed. When they warned us, we did not head the warnings. Google’s focus and goal has been the same since day 1, and that is to provide it’s user’s with the best experience possible. They are doing a good job at it. So, follow the guidelines, focus on building your content for the users, network like crazy, and be social!