Home » SEO Insights » Local SEO
1 10, 2019

5 Ways Restaurants Can Dominate Local Search

By |October 1st, 2019|Categories: , |Tags: , , , |0 Comments

Local SEO is one of most powerful tactics a restaurant or restaurant chain can employ. It is no secret that most consumers marry local search rankings, reviews and ratings on Google to merit. When someone is searching for a restaurant nearby, they will typically choose one from the top three local search results, and the way you get your listing to the top is by doing Local SEO. If the user doesn't like the results, they are much more likely to search a different keyword than dig past the top three local results. Why is that? The reason is merit. When the user doesn't find what they want in the first three results, they assume those results are the most popular restaurants in that category. So, rather than waste time, they move onto a different keyword. How to Get Your Restaurant Ranked There are numerous factors that go into building your search engine rankings, but for restaurants, there are particularly unique approaches to outranking your competition. The first thing you must understand is which SEO factors are important. Content Backlinks Editorial Coverage Reviews [...]

19 05, 2017

Top 57 Local Directories to Boost Your Local SEO

By |May 19th, 2017|Categories: |Tags: |0 Comments

When you add your business to local directories, it helps improve your local rank. When doing local SEO, this should be one of your first steps. That said, here are 57 local directories to get you started: 2findlocal 411 8coupons ABLocal Allonesearch AmericanTowns Bing Bizwiki Brownbook.net ChamberofCommerce.com Citysearch CitySquares CoPilot credibility.com Cylex DexKnows eLocal EZlocal Facebook Foursquare GetFave GoLocal247 Google My Business HotFrog iBegin iGlobal Insider Pages Kudzu Local.com LocalDatabase LocalPages LocalStack MapQuest MerchantCircle My Local Services n49 Navmii Opendi Pointcom ShowMeLocal Superpages Switchboard The Internet Chamber of Commerce Topix Tupalo USCity.net VotefortheBest Where To? WhitePages Yahoo! Yalwa YaSabe Yellowise YellowMoxie YellowPageCity YellowPagesGoesGreen Yelp

2 05, 2017

Multi-Channel SEO Strategy Case Study for Texan Hyundai

By |May 2nd, 2017|Categories: |Tags: , |0 Comments

Texan Hyundai, in partnership with Joshua Belland SEO, set a sales record during their December 2016 holiday sales drive. The Rosenberg dealership not only had their highest-selling month ever, but ranked among the highest for new Hyundai sales nationwide. The successful marketing campaign led and created by Firefect Digital and led by CEO/Founder, Joshua Bellnad, was established in only a week. Combining SEO, intent-based keyword targeting, strategic retargeting and email marketing, Firefect Digital’s multi-channel digital marketing strategy pushed Texan Hyundai well beyond their early sales goals. In terms of generating revenue, the campaign was as efficient as it was profitable. Working with Firefect and emphasizing digital strategies over traditional media saved Texan Hyundai 60% in marketing costs compared to spending with their previous agency. These efforts reached beyond the confines of Rosenberg, a suburb of Houston, and allowed Texan Hyundai to outsell their more centrally located competition. Texan Hyundai is currently planning to expand their digital efforts to increase year-round sales and increase their presence in the greater Houston marketplace. “This was by far the most successful campaign we have ever run in the history of our dealership. [...]

12 11, 2013

5 Main Factors to Look At When Doing A Backlink Analysis

By |November 12th, 2013|Categories: , , , |Tags: , |2 Comments

There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google looking at?   Get your own free competitive site audit with Analytics SEO   1. Total Number of Inbound Links Looking at all of the competitors in this matrix, we can see that some of them have massive amounts of links. This information is completely useless. I've seen spammy blog networks hit websites with 100k backlinks and take their traffic down by 30%. What is more important is the referring domains.   2. Referring Domains When comparing the amount of referring domains to total links, I typically look at the ratio. For instance, dizzyheights.com has 116,714 links coming from 63 referring domains. This means absolutely nothing to Google! If anything, it's most likely hurting their rankings. It appears spammy and completely fabricated. Going deeper, we step into [...]

17 10, 2013

Hummingbird, Penguin 2.1 – The Guidelines Are Still The Same

By |October 17th, 2013|Categories: , , , |Tags: |0 Comments

While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below.       Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1 There were over 1600 responses to the poll. These were the results: 63% of the respondents said that their site was hurt bad. 21% said that their site had no change at all. 8% said that their website recovered from the previous penguin update. 6.2% that their rank gained with more traffic. This shouldn't be surprising to most of us. When we look at historical SEO tactics, it's easy to see that yesterday's white-hat is today's grey-hat/black-hat. Guest posting used to be one of the most effective ways of manually building links, but even that has become more challenging. So with these new updates, what do [...]