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1 10, 2019

5 Ways Restaurants Can Dominate Local Search

By |October 1st, 2019|Categories: , |Tags: , , , |0 Comments

Local SEO is one of most powerful tactics a restaurant or restaurant chain can employ. It is no secret that most consumers marry local search rankings, reviews and ratings on Google to merit. When someone is searching for a restaurant nearby, they will typically choose one from the top three local search results, and the way you get your listing to the top is by doing Local SEO. If the user doesn’t like the results, they are much more likely to search a different keyword than dig past the top three local results. Why is that?

The reason is merit. When the user doesn’t find what they want in the first three results, they assume those results are the most popular restaurants in that category. So, rather than waste time, they move onto a different keyword.

How to Get Your Restaurant Ranked

There are numerous factors that go into building your search engine rankings, but for restaurants, there are particularly unique approaches to outranking your competition. The first thing you must understand is which SEO factors are important.

  • Content
  • Backlinks
  • Editorial Coverage
  • Reviews on Google as well as third party sites.

Because restaurants heavily rely on PR strategies to grow, it is important to understand your restaurants positioning strategy. Without having an edge, angle or clear differentiating factors, restaurant reporters, journalists and online lifestyle magazines won’t cover your news. If you happen to be in that situation, you should go back to step one and develop a marketing plan and brand strategy.

As for you others out there who have a great story, this article is full of actionable tactics you can employ.

Step 1 – Build Your PR Network

The first step is to figure out who is reporting on restaurant news. Figure out who all of the local restaurant reporters, franchise reporters and major food bloggers are in your area. Some great sources to start with are trade journals like bizjournals or your major local news station. Build a list of every contact you can find, including their email, twitter handle, instagram profile, linkedin profile and facebook. Once you’ve collected all of that information into a spreadsheet, it is time to start crafting your story.

Step 2- Crafting Your Story

This part can get tricky, but if you are serious about your restaurant, chances are you have a good story in there somewhere. You could come out with a new recipe like “Gluten Free Pizza” or maybe you’ll be hosting live music every Thursday. Just make sure that the story is interesting and engaging. Launching your new website is not a story. However, enabling online orders and checkout on your website is a story.

Step 3 – Prepare Your Press Release

You have a story, and you have contacts. Now it’s time to prepare a press release. For this, you’ll want to craft a press release that you plan to distribute through multiple news channels and sources. Before you send it to PRnewswire, you should start by pitching the story to your preferred publications. Make a list of all of the news, trade journals, blogs and publications you want your story covered. This list should be a list of your TOP choices.

Step 4 – Outreach

Outreach is perhaps the most important step of them all. Once you’ve created your top list of news publications you want to cover your story, reach out to them manually and make sure the email is personalized. Part of the strategy here is to make a connection and grab attention. That means your news headline should be newsworthy and interesting. Your email should be short and sweet. If you write paragraphs, they will not read it.

Step 5- Wire Service

The final step here is to launch your press release through PRnewswire after you’ve reached out to your top publications. This creates a more impactful effect because if your story were to get covered by one of the top 5 publications you wanted to cover your story, chances are, the press release will simply help solidify the news. This can generate a more viral effect, helping generate more links, thus dominating local search.

Give it a shot. There’s nothing to lose. Sometimes the extra effort is worth it.

19 05, 2017

Top 57 Local Directories to Boost Your Local SEO

By |May 19th, 2017|Categories: |Tags: |0 Comments

When you add your business to local directories, it helps improve your local rank. When doing local SEO, this should be one of your first steps. That said, here are 57 local directories to get you started:
2findlocal
411
8coupons
ABLocal
Allonesearch
AmericanTowns
Bing
Bizwiki
Brownbook.net
ChamberofCommerce.com
Citysearch
CitySquares
CoPilot
credibility.com
Cylex
DexKnows
eLocal
EZlocal
Facebook
Foursquare
GetFave
GoLocal247
Google My Business
HotFrog
iBegin
iGlobal
Insider Pages
Kudzu
Local.com
LocalDatabase
LocalPages
LocalStack
MapQuest
MerchantCircle
My Local Services
n49
Navmii
Opendi
Pointcom
ShowMeLocal
Superpages
Switchboard
The Internet Chamber of Commerce
Topix
Tupalo
USCity.net
VotefortheBest
Where To?
WhitePages
Yahoo!
Yalwa
YaSabe
Yellowise
YellowMoxie
YellowPageCity
YellowPagesGoesGreen
Yelp
2 05, 2017

Multi-Channel SEO Strategy Case Study for Texan Hyundai

By |May 2nd, 2017|Categories: |Tags: , |0 Comments

Texan Hyundai, in partnership with Joshua Belland SEO, set a sales record during their December 2016 holiday sales drive. The Rosenberg dealership not only had their highest-selling month ever, but ranked among the highest for new Hyundai sales nationwide.

The successful marketing campaign led and created by Firefect Digital and led by CEO/Founder, Joshua Bellnad, was established in only a week. Combining SEO, intent-based keyword targeting, strategic retargeting and email marketing, Firefect Digital’s multi-channel digital marketing strategy pushed Texan Hyundai well beyond their early sales goals.

In terms of generating revenue, the campaign was as efficient as it was profitable. Working with Firefect and emphasizing digital strategies over traditional media saved Texan Hyundai 60% in marketing costs compared to spending with their previous agency. These efforts reached beyond the confines of Rosenberg, a suburb of Houston, and allowed Texan Hyundai to outsell their more centrally located competition.

Texan Hyundai is currently planning to expand their digital efforts to increase year-round sales and increase their presence in the greater Houston marketplace.

“This was by far the most successful campaign we have ever run in the history of our dealership. Focusing on digital marketing allowed us to reach qualified leads and spend efficiently. Putting people first has always been our number one priority, and finding a marketing strategy that matched that mission made all the difference.”

12 11, 2013

5 Main Factors to Look At When Doing A Backlink Analysis

By |November 12th, 2013|Categories: , , , |Tags: , |2 Comments

There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google looking at?  
Competitive Site Audit Analytics SEO

Get your own free competitive site audit with Analytics SEO

 

1. Total Number of Inbound Links

Looking at all of the competitors in this matrix, we can see that some of them have massive amounts of links. This information is completely useless. I’ve seen spammy blog networks hit websites with 100k backlinks and take their traffic down by 30%. What is more important is the referring domains.  

2. Referring Domains

When comparing the amount of referring domains to total links, I typically look at the ratio. For instance, dizzyheights.com has 116,714 links coming from 63 referring domains. This means absolutely nothing to Google! If anything, it’s most likely hurting their rankings. It appears spammy and completely fabricated. Going deeper, we step into the referring IPs.  

3. Referring IPs

Many websites share IP addresses. When your hosting multiple websites on the same server, in many cases you’re sharing an IP address with the same IP address. You can use a reverse IP domain check to see other websites you’re sharing an IP with. You not only want your links to be coming from different domains, but different IPs as well, otherwise anyone could manually build backlinks which wouldn’t be good for Google.  

4. Referring Subnets

To take it a step further, Google checks to see if your backlinks are all on the same subnet. Even with different IP Addresses, they can still be on the same subnet.  

5. Deep Link Ratio

When people naturally link to a website, they usually link to a relevant page. If all of your backlinks are pointed to the root domain, chances are that it’s either a bunch of directories or backlinks are being manually fabricated. The higher the deep link ratio, the better.
17 10, 2013

Hummingbird, Penguin 2.1 – The Guidelines Are Still The Same

By |October 17th, 2013|Categories: , , , |Tags: |0 Comments

HummingbirdWhile there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below.      

Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1

There were over 1600 responses to the poll. These were the results:
  • 63% of the respondents said that their site was hurt bad.
  • 21% said that their site had no change at all.
  • 8% said that their website recovered from the previous penguin update.
  • 6.2% that their rank gained with more traffic.
This shouldn’t be surprising to most of us. When we look at historical SEO tactics, it’s easy to see that yesterday’s white-hat is today’s grey-hat/black-hat. Guest posting used to be one of the most effective ways of manually building links, but even that has become more challenging. So with these new updates, what do I do next? Is SEO dead?  

The Guidelines Never Changed

As SEOs we’ve all tried to “manipulate” rankings. I mean… isn’t that part of our job? Some of us have tried riskier tactics than others. Now, it’s just getting to the point where these old tactics aren’t working for us anymore. Sigh… so what do I do now? The same thing that Google has been saying since the very beginning! Create great content and let links build naturally! Yeah… yeah… yeah… so you’re one of those “link building is dead” guys? No, I love link building. In fact, it’s what I am most passionate about. Link building isn’t dead, just the meaning has changed.

What Link Building Means Today

With today’s link building there are some very specific “Dos” and “Don’ts.” Let’s go over a few, shall we?  

Link Building Don’ts

  • Keyword Filled Anchor Text- Instead, use your brand in your anchor text.
  • Guest post byline links with keyword anchor text. Again, use your brand name or domain name.
  • Buying links- This has been the case for a long time now, but people are still doing it.
  • Blog Networks- Google is on these like the DEA is on drug cartels. Stay away from them.
  • Press Releases and Ezine Articles- You should read John Lincolns article discussing this.
There are a lot of don’ts… in summary think about it like this. If you can buy it or you can manually submit it, then it’s probably going to hurt your rankings or it’s not going to benefit you much.  

Link Building Do’s

  • Write beautiful, amazing, and compelling content.
  • Build an outreach network of people in your industry.
  • Focus on building a strong social following.
  • Link to other authorities in your industry.
  • Don’t be afraid to discuss your opinions.
  • Be an innovator, not a follower!
In summary, the guidelines with Google have not changed. When they warned us, we did not head the warnings. Google’s focus and goal has been the same since day 1, and that is to provide it’s user’s with the best experience possible. They are doing a good job at it. So, follow the guidelines, focus on building your content for the users, network like crazy, and be social!