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What are Backlinks and How Do I Get Them?

What are Backlinks? A backlink occurs when one webpage links to another webpage located on a different website (domain name). The page that the link is pointed to is the page which has the backlink. To further illustrate, let's take a look at the anatomy of a backlink. How Backlinks Affect SEO: Backlinks can significantly improve your search rankings, and many SEO experts feel that they are one of the most important tools for improving your search rankings. There are two main reasons why they are beneficial to your search rankings. One thing that makes them beneficial to your search rankings that they can increase your website's traffic. In addition, Google scans the internet for backlinks to your website. Types Of Backlinks: There are [...]

By |April 12th, 2021|Categories: |0 Comments

How to Implement Your SEO Keyword Strategy and Tactics to Avoid

How many keywords per page of content is best practice? There isn't just one answer to that question because there are numerous variables to consider before developing your content strategy. However, there is a wrong way to do SEO, which will surely get you nowhere in Google's search results. As a Houston SEO Consultant of over 12 years, make sure you pay attention to the following words: Beware of SEO Agencies Who Sell You on "Keyword Pages" While every SEO plan requires a keyword strategy, that doesn't mean you should create a webpage for every synonym, variation, and plural version of each keyword. In fact, you will fail if you take that approach. No one wants to waste their time, only to be left [...]

Business Blogging: How to Dominate Your Competitors with Your Killer Business Blog

Starting a blog for your business is not an endeavor to be taken lightly. It's not enough to start a blog and add new content whenever you happen to get around to it... Instead, you must approach business blogging like a military leader heading into battle. If you aren't strategic in developing a blog for your business, your chances of succeeding are slim. Integrate the following business blogging tips into your strategy and there's a good chance you can dominate your competitors when it comes to informational offerings and supercharged SEO. How to Start a Successful Business Blog 1) Understanding the importance of search engine optimization is critical if you want to succeed in blogging for your business. You must understand the types of [...]

SEO 2020: 10 Elements of SEO Your Competitors Will Miss

We will be looking at the year of SEO 2020 so that you can gain an edge on your competitors. For a lot of companies, the elements of SEO are more of an afterthought when they're planning their content strategy. You know that though. Matter of fact, that's why you're here- you know that SEO isn't a topping that you can just pour on your website and expect tons of success. You know that SEO the base ingredient you need for the recipe of content marketing success. Search engine algorithms are always updating and changing, which is why it can be difficult to stay on top of SEO trends.  Are you looking for ways to keep the edge on your competition by improving your [...]

The Complete Keyword Research Guide for SEO

Why I Wrote a Keyword Research for SEO Guide Any Beginner’s SEO 101 Guide will tell you that Keyword Research is the first step in the SEO process. However, many guides fail to explain the actual process of conducting keyword research. There are different keyword types, latent semantic indexing, audience profiles and difficult metrics to account for. For this reason, I wrote the Complete Keyword Research Guide for SEO. Understanding Keyword Types for Audience Targeting One of the fundamental steps to understanding keyword research is being able to differentiate informational keywords from intentional keywords. These keyword types or keyword segments, help us create a content strategy that aligns with our conversion funnel. Informational vs. Intentional Keywords INFORMATIONAL KEYWORDS Research, Tutorials, DIY Build Awareness and Interest Account for [...]

5 Ways Restaurants Can Dominate Local Search

Local SEO is one of most powerful tactics a restaurant or restaurant chain can employ. It is no secret that most consumers marry local search rankings, reviews and ratings on Google to merit. When someone is searching for a restaurant nearby, they will typically choose one from the top three local search results, and the way you get your listing to the top is by doing Local SEO. If the user doesn't like the results, they are much more likely to search a different keyword than dig past the top three local results. Why is that? The reason is merit. When the user doesn't find what they want in the first three results, they assume those results are the most popular restaurants in that [...]

Website Design: 7 Essential Skill Sets for Building a Modern, Profitable Business Website

Creating an effective website design is much more involved than it used to be. Business websites have come a long way over the last two decades. Websites are now the heart of many business models. Your website needs to be more than a few generic pages built around a stock template. To be truly effective, having an internet marketing company develop your strategy is the best way to start. They will not just build you a brochure website but will ensure that it is the hub of every marketing effort. To develop a truly effective online presence, you need to draw on the expertise of these seven skill sets. 1) UX Designer The UX, or user experience, is key to a successful site. UX [...]

Google Advanced Search Operators for Powerful B2B Sales Prospecting

We know that the information is out there… somewhere. We just don’t know where to start looking. With the Web growing exponentially every day, it can be time consuming and frustrating to sift through all of the irrelevant findings. Fortunately, there is  away to target exactly what your looking for and all you need is Google! What Is An Advanced Search Operator? Advanced Search Operators are commands combined with specific keyword queries in a search engine that allow the user to narrow their results. How Do You Use An Advanced Search Operator? Before you can really understand how Advanced Search Operators work, you have to understand the basic structure of the web. Let’s look at some examples of search operators… site: (search only in one [...]

By |January 31st, 2019|Categories: , |0 Comments

Local SEO Action Plan 2019 – Your Definitive Guide

https://firefect-1.wistia.com/medias/23v6cxsz8c?embedType=async&videoFoam=true&videoWidth=640 In 2017, my local rankings dropped suddenly. Here we go again, I remember thinking. Since I recovered those rankings, I’ve stayed at the top of the Google map pack for Houston SEO or SEO Houston consistently for 2 years. Much has changed from 2017 to 2019 and for some of us, it’s helped, while others it has sent on a wild goose chase. In this article, I’m going to take you through a step-by-step 2019 local SEO action plan that will get your rankings back to the top and keep them there. Step 1: Conduct an SEO audit The first step of getting back to the top of Google maps is by conducting a thorough SEO Audit. One of the first things I [...]

By |January 6th, 2019|Categories: |Tags: |0 Comments

Ethereum and the Hyperledger: Bridging the Next Phase of the Blockchain

Ethereum always seems to be in the blockchain news. Yes, Bitcoin remains the dominant force. Even though several popular blockchains employ smart contracts, only Ethereum has become synonymous with the term. Many believe that Ethereum is the most promising of the blockchains. This is hard to deny since so many new ICOs choose the platform to run their smart contracts. Smart blockchain applications continue to grow at an incredible rate on Ethereum. By itself, it may one day become part of every industry where blockchains can be applied. The growing speed of adoption of the Ethereum platform is no error in judgment. It is at the center of some of the more serious discussions about vital issues affecting the cryptocurrency market today. Some believe [...]

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