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19 11, 2019

Business Blogging: How to Dominate Your Competitors with Your Killer Business Blog

By |November 19th, 2019|Categories: |Tags: |0 Comments

Starting a blog for your business is not an endeavor to be taken lightly. It's not enough to start a blog and add new content whenever you happen to get around to posting fresh content. You must approach business blogging like a military leader heading into battle. If you aren't strategic in developing a blog for your business, your chances of succeeding are slim. Integrate the following business blogging tips into your strategy and there's a good chance you can dominate your competitors when it comes to informational offerings and supercharged SEO. 1) Understanding the importance of search engine optimization is critical if you want to succeed in blogging for your business. You must understand the types of words potential customers use when searching for a business like yours online and how they phrase their questions. With mobile search dominating the consumer markets, there are a growing number of people using digital assistants or “voice search,” thus impacting your SEO strategy. 2) If you want to dominate your competitors with your business' blog, doesn't it make sense to investigate what your competition is [...]

19 11, 2019

SEO 2020: 10 Elements of SEO Your Competitors Will Miss

By |November 19th, 2019|Categories: |Tags: , , |0 Comments

We will be looking at the year of SEO 2020 so that you can gain an edge on your competitors.For a lot of companies, the elements of SEO are more of an afterthought when they're planning their content strategy.You know that though. Matter of fact, that's why you're here- you know that SEO isn't a topping that you can just pour on your website and expect tons of success. You know that SEO the base ingredient you need for the recipe of content marketing success.Search engine algorithms are always updating and changing, which is why it can be difficult to stay on top of SEO trends.  Are you looking for ways to keep the edge on your competition by improving your SEO performance in 2020? Keep reading for our complete guide!Mobile SEO 2020Did you know that 58% of searches on Google are now completed on a mobile device? This means that there's been a 27.8 billion increase on mobile searches than desktop.Is mobile the future of searches? You could say so.When it comes to optimizing your website for mobile searches, you need to set your website [...]

5 10, 2019

The Complete Keyword Research Guide for SEO

By |October 5th, 2019|Categories: , |Tags: , , , |0 Comments

Why I Wrote a Keyword Research for SEO Guide Any Beginner’s SEO 101 Guide will tell you that Keyword Research is the first step in the SEO process. However, many guides fail to explain the actual process of conducting keyword research. There are different keyword types, latent semantic indexing, audience profiles and difficult metrics to account for. For this reason, I wrote the Complete Keyword Research Guide for SEO. Understanding Keyword Types for Audience Targeting One of the fundamental steps to understanding keyword research is being able to differentiate informational keywords from intentional keywords. These keyword types or keyword segments, help us create a content strategy that aligns with our conversion funnel. Informational vs. Intentional Keywords INFORMATIONAL KEYWORDS Research, Tutorials, DIY Build Awareness and Interest Account for Majority of Organic Traffic INTENTIONAL KEYWORDS Direct Response Keywords Used for Products/Services pages Difficult to Rank/ High Competition Now we visualize this concept using a marketing funnel: Persona-Driven Keyword Research For many industries, especially B2B, searchers will query (search) for identical products or services using completely different keywords. Reasons for this can be generally attributed to the searcher’s job [...]

1 10, 2019

5 Ways Restaurants Can Dominate Local Search

By |October 1st, 2019|Categories: , |Tags: , , , |0 Comments

Local SEO is one of most powerful tactics a restaurant or restaurant chain can employ. It is no secret that most consumers marry local search rankings, reviews and ratings on Google to merit. When someone is searching for a restaurant nearby, they will typically choose one from the top three local search results, and the way you get your listing to the top is by doing Local SEO. If the user doesn't like the results, they are much more likely to search a different keyword than dig past the top three local results. Why is that? The reason is merit. When the user doesn't find what they want in the first three results, they assume those results are the most popular restaurants in that category. So, rather than waste time, they move onto a different keyword. How to Get Your Restaurant Ranked There are numerous factors that go into building your search engine rankings, but for restaurants, there are particularly unique approaches to outranking your competition. The first thing you must understand is which SEO factors are important. Content Backlinks Editorial Coverage Reviews [...]

19 06, 2019

Website Design: 7 Essential Skill Sets for Building a Modern, Profitable Business Website

By |June 19th, 2019|Categories: |Tags: , , , , |0 Comments

Creating an effective website design is much more involved than it used to be. Business websites have come a long way over the last two decades. Websites are now the heart of many business models. Your website needs to be more than a few generic pages built around a stock template. To be truly effective, having an internet marketing company develop your strategy is the best way to start. They will not just build you a brochure website but will ensure that it is the hub of every marketing effort. To develop a truly effective online presence, you need to draw on the expertise of these seven skill sets. 1) UX Designer The UX, or user experience, is key to a successful site. UX should be aligned with each business' marketing strategy. Confused and frustrated visitors don't turn easily into customers. The UX designer is responsible for making the conversion route as easy and logical as possible. Strong UX Design is vital for studying visitor behavior to smooth out any bumps in the road. Web users have small attention spans these days. Your [...]

31 01, 2019

Google Advanced Search Operators for Powerful B2B Sales Prospecting

By |January 31st, 2019|Categories: , |0 Comments

We know that the information is out there… somewhere. We just don’t know where to start looking. With the Web growing exponentially every day, it can be time consuming and frustrating to sift through all of the irrelevant findings. Fortunately, there is  away to target exactly what your looking for and all you need is Google! What Is An Advanced Search Operator? Advanced Search Operators are commands combined with specific keyword queries in a search engine that allow the user to narrow their results. How Do You Use An Advanced Search Operator? Before you can really understand how Advanced Search Operators work, you have to understand the basic structure of the web. Let’s look at some examples of search operators… site: (search only in one website) intitle:(only searches for keywords in the title tag of the website) allinanchor:(search only for pages with this specific anchor text)On this example, we will get super specific…. This is a combination of an Advanced Search Operator (allinanchor:), Boolean Search Operators (AND),  ”Houston” (your location), and “opthamologist” (your target client). The Boolean Operator, AND, tells Google to only return results [...]

6 01, 2019

Local SEO Action Plan 2019 – Your Definitive Guide

By |January 6th, 2019|Categories: |Tags: |0 Comments

https://firefect-1.wistia.com/medias/23v6cxsz8c?embedType=async&videoFoam=true&videoWidth=640 In 2017, my local rankings dropped suddenly. Here we go again, I remember thinking. Since I recovered those rankings, I’ve stayed at the top of the Google map pack for Houston SEO or SEO Houston consistently for 2 years. Much has changed from 2017 to 2019 and for some of us, it’s helped, while others it has sent on a wild goose chase. In this article, I’m going to take you through a step-by-step 2019 local SEO action plan that will get your rankings back to the top and keep them there. Step 1: Conduct an SEO audit The first step of getting back to the top of Google maps is by conducting a thorough SEO Audit. One of the first things I like to do before running my site through an SEO audit tool or crawler is seeing exactly which pages are indexed in Google. To do this go to google and type in site:[yourwebsite.com] just like its shown in the screenshot below. This advanced search operator allows us to view only the pages on our website that [...]

5 07, 2018

Ethereum and the Hyperledger: Bridging the Next Phase of the Blockchain

By |July 5th, 2018|Categories: |Tags: |0 Comments

Ethereum always seems to be in the blockchain news. Yes, Bitcoin remains the dominant force. Even though several popular blockchains employ smart contracts, only Ethereum has become synonymous with the term. Many believe that Ethereum is the most promising of the blockchains. This is hard to deny since so many new ICOs choose the platform to run their smart contracts. Smart blockchain applications continue to grow at an incredible rate on Ethereum. By itself, it may one day become part of every industry where blockchains can be applied. The growing speed of adoption of the Ethereum platform is no error in judgment. It is at the center of some of the more serious discussions about vital issues affecting the cryptocurrency market today. Some believe that Proof-of-Work is not necessary. If this were convincingly proven than Ethereum would be justified to move away from the system. It could survive the move whereas Bitcoin could not. In regard to blockchain development, there are concerns that Ethereum’s adoption is outpacing the capabilities of the platform. Solutions to this problem may be found in the hyperledger seeking [...]

17 05, 2018

Improve Page Speed to Improve Keyword Rankings and User Experience

By |May 17th, 2018|Categories: , |0 Comments

Improve Page Speed The best way to improve page speed is by following some common tactics that anyone can implement. Although SEO usually focuses on content, keywords and link building. While those SEO factors deserve your attention, you should also pay attention to other SEO strategies, such as page speed. When your pages quickly load, you can outrank competitors and enjoy more website traffic. Continue reading to find out how. Initial Page Speed Testing Try using Google’s PageSpeed Insights tool to assess the current performance of your website content. Simply enter the URL of your page into the search box and the tool will rate it on a scale of 1 to 100. You will also receive detailed feedback that includes recommended improvements. Optimize Images Although images can increase the visual appeal of your web pages and increase viewer engagement rates, they can also create delays as they load. As a result, visitors may give up on your site and try another one. For this reason, one of the most effective SEO tips to Improve page speed involves reducing the time required to [...]

16 05, 2018

Understanding SEO for Duck Duck Go

By |May 16th, 2018|Categories: |0 Comments

Marketing professionals and business owners tend to focus their SEO strategies on Google. This makes sense because of the way Google dominates the internet search industry. Still, other search engines, such as Duck Duck Go, exist that compete for the almost one-quarter of internet searches that Google doesn’t get. Duck Duck Go has built a reputation for being the search engine that respects privacy. Therefore, every time SEO news headlines feature Google’s many alleged privacy violations, Duck Duck Go has a chance to attract new users. At the end of 2017, the Duck Duck Go CEO, Gabriel Weinberg, estimated that the search engine handles almost 24 million queries every day. With almost that many monthly unique users. That number accounts only for about 0.22% of all internet searches. However, Duck Duck Go is growing and offers many opportunities for businesses to grow their sales. Now, how would you like to try to get your share of business from Duck Duck Go? Here are some SEO tips to get the best results from this small, but unique search engine. 1. Get inbound links Like practically every [...]

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