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31 01, 2019

Google Advanced Search Operators for Powerful B2B Sales Prospecting

By |January 31st, 2019|Categories: , |0 Comments

We know that the information is out there… somewhere. We just don’t know where to start looking. With the Web growing exponentially every day, it can be time consuming and frustrating to sift through all of the irrelevant findings. Fortunately, there is  away to target exactly what your looking for and all you need is Google! What Is An Advanced Search Operator? Advanced Search Operators are commands combined with specific keyword queries in a search engine that allow the user to narrow their results. How Do You Use An Advanced Search Operator? Before you can really understand how Advanced Search Operators work, you have to understand the basic structure of the web. Let’s look at some examples of search operators… site: (search only in one website) intitle:(only searches for keywords in the title tag of the website) allinanchor:(search only for pages with this specific anchor text)On this example, we will get super specific…. This is a combination of an Advanced Search Operator (allinanchor:), Boolean Search Operators (AND),  ”Houston” (your location), and “opthamologist” (your target client). The Boolean Operator, AND, tells Google to only return results [...]