Search Engine Optimization Services
Our Search Engine Optimization service encompasses consultation, keyword research, copywriting, website redevelopment, generating links, submitting to search engines and finally, reporting on optimization results.
What exactly is SEO?
Glad you asked…
SEO is the practice of increasing the position of your website in organic search engine rankings.
The rankings are displayed as search results on search engines, but only the pages with the most authority (aka popularity) will make it to the top.
SEO is short for Search Engine Optimization, and is the practice of constructing and optimizing a website so that search engines like Google, Yahoo and Bing will display your website on the first page for relevant searches. The better your SEO optimization strategy, the higher your website will rank in search engines. For instance, properly-executed SEO that utilizes the right SEO tools and a well-crafted website would ensure that your Houston-based car dealership would appear first when people search for “Car dealership Houston.”
At Joshua Belland SEO Houston, we use expert SEO services Houston companies can leverage to help them rank on page one and increase their web traffic. Using only the most advanced SEO tools, insightful analytics, and search-optimized web design, we help you and your business attract new customers and dominate the competition.
What gives a webpage authority?
Authority is built through implementation of link building tactics. We use various outreach methods to convince other website owners to link to our client’s websites. In some cases, we even find PR opportunities to generate links for you.
The truth is, everything we’ve done for our own website, we use to implement on our client’s websites…. our process works and it is proven.
How we do it?
We develop quality SEO strategies that increases your rank. It’s more that targeting keywords. What differentiates us from the rest is how we target people and not keywords. The visits to your site will be from qualified leads by people that specifically come to your site for your products or services. This leads to an increase sales and revenue. Making it a win-win for everyone. We call this persona driven SEO.
But really, why do I need this?
You need SEO for two simple reasons. First of all, search is the #1 driver of traffic to content sites. Second of all, 93% of online experiences begin with a search engine. Your customers are constantly online, searching for information. Will you be there for them when they need you?
SEO Is a Popularity Contest
Content is the foundation of your website’s popularity. Without content, online users have nothing to share. This is why every SEO strategy is employ is based around four pillars of SEO: Technical and Mobile, Content Marketing, Social Media, and Online PR.
WHY IS SEO IMPORTANT?
SEO is an essential piece of any competitive brand’s digital strategy. On any given day, people search for businesses, answers and solutions about 57,000 times per second. Using expert SEO services, Houston businesses are gaining a competitive advantage with every day, helps to ensure that those searches will lead new customers to discover your business and not to the competition. If your website isn’t on page one, good luck driving any search traffic. According to recent studies, less than 10% of internet users even bother looking past the first page during an online search.
However, helping your business rank as high as possible is only one part of what makes SEO so important to a company’s digital presence. Joshua Belland SEO Houston’s persona-driven SEO strategy incorporates consumer intent and local factors to build quality traffic from interested prospects. In addition to what people are searching for, we analyze why they are searching, when they are searching and which stage of their buyer’s journey they are in when they search. By using and analyzing these factors, we help you build useful traffic that is more likely to convert and engage rather than simply visit and leave. Unlike traditional SEO tactics or other exposure-driven media buys, our approach to organic SEO meets the customer at the ideal moment in their journey when they are most likely to buy, sign up or engage with your content.
“HOW DOES SEO WORK?”
Google and other search engines use hundreds of important factors to determine a website’s ranking. Some of the most important factors include keyword usage, website optimization and backlinks/website authority.
- Keywords: Keyword usage and optimization are an essential part of any effective SEO strategy. In this context, “keywords” are the words and phrases people use to search the internet. For instance, someone looking for an affordable honeymoon might search “cheapest honeymoon destinations”. Websites that make effective use of those keywords and other related phrases are more likely to have a high rank on Google and other search engines. However, it is important to avoid what is known as keyword stuffing. Keyword stuffing happens when your website contains the same keywords over and over again in sentences that barely make sense. Readers don’t like it and Google doesn’t either, which is why keyword-stuffed websites frequently being penalized in search rankings. Joshua Belland SEO Consulting uses premium SEO tools and carefully crafted content to ensure proper keyword usage on every page of your website.
- Website Optimization: A proper SEO strategy is about more than just content. How your website is built and laid out are vital components of any well optimized website. These factors are collectively known as on-page SEO, and include things like your sitemap, site architecture, meta-tags and even images, all of which play an important role in determining your site’s ranking. Joshua Belland SEO Consulting’s suite of SEO tools and team of experts will help ensure that every component of your website from the product images to the footer navigation are optimized properly for maximum performance on Google.
- Backlinks/Website Authority: When it comes to helping your company build it’s rank and attract new customers, strategy and legwork are just as important as content and site optimization. With each new update, Google adjusts its standards to ensure that only the best, most useful websites appear on the first page. This notion of trustworthiness and value is known as authority. One of the most important metrics Google uses to determine a website’s authority is the number of websites that link back to its content. These backlinks can’t come from just anywhere either. Links from other websites with high levels of authority will do much more to improve your ranking than links from websites google deems untrustworthy. In fact, too many links from non-authoritative sources can potentially damage your ranking. Proper Google search engine optimization means reaching out to valuable peers and online communities to share your content and promote your services, helping your site build authority naturally and organically.
TRUST THE SEO EXPERTS AT JOSHUA BELLAND SEO CONSULTING DIGITAL!
MAKE YOUR WEBSITE YOUR MOST PROFITABLE ASSET
With the right strategies and the right design, your online assets can be your most valuable and cost-efficient sources of organic business development. Joshua Belland SEO Consulting Digital helps companies both big and small to optimize their digital assets and develop new ones for growth and performance both online and off. We believe visibility shouldn’t have to blow your budget. That’s why Joshua Belland SEO Consulting offers affordable SEO services at a number of price points to suit your exact needs.
Combining intuitive web design and customer-driven SEO strategies, Joshua Belland SEO Consulting delivers real results that connect your brand with a wider audience than ever. Ready to get started?