What Is Link Building?

Link building is the art of influencing other websites to link from their webpage to the webpage you are working to rank.

Additionally, it requires a strong understanding of Google’s algorithm. One of the unique things about Google is how it uses backlinks to provide better organic search results.

content marketing funnel

What is a Link?

A link is a hyperlink. A Hyperlink is created using HTML code and has several attributes to it. You can use the following attributes for a hyperlink:

  • title=
  • nofollow