Learn SEO



Learn SEO Basics with my free step-by-step SEO learning guide. You will learn what SEO is, how search engines work, some of the basic principles you need to understand before you begin optimizing websites, and even advaned tactics that the best SEO experts in the industry use to rank.

Can You Learn SEO by Yourself?

The answer is YES. You pretty much don’t have a choice. You can read books, find a mentor or even go to an overpriced class that will teach you the basics, but SEO is not apart opf many curriculums seen in traditional Universities.

Today, you will see courses, certifications and other learning resources available for SEO, but the truth is that anyone who makes SEO their profession or craft is mostly self taught. Due to the nature of the practice, one must be able to understand data and determine which actions to take as a result of that data. This is ultimately the “optimization” process. There is no one-size-fits all strategy and every website is in a different state of repair.

How can I learn SEO 2021?

The best way to start learning SEO in 2021is by figuring out who the top SEO influencers to follow in 2021 are. Many of them, like Backlinko, educate their audiences through YouTube Videos and blogs. It’s always good to start off with an SEO 101 guide that you can find on JoshuaBelland.com, Moz.com or Search Engine Journal. Once you understand the foundational information, only practice and continuous studying will take your craft to the top.

How long does it take to learn SEO?

This question is similar to asking, How Long is Infinity? SEO is ever-changing so you will always be learning new things. Get ready to constantly research and analyze data if you are thinking about making SEO a career.

Where can I learn SEO for free?

As a Houston SEO consultant of over 13 years, I can confidently say that the best way to Learn SEO is the free way. There are no mount of classes or courses/certifications that could prepare you for all of the obstacles you will encounter. Being an SEO practitioner requires the same tenacity and curiosity of a scientist.

There are tons of free online resources. Do a quick Google search, take advantage of this resource you are reading now, or check out some of the most popular resources such as Moz’s SEO Beginners Guide.

What is SEO?

SEO is a marketing tactic, in which, a person optimizes their website to gain higher position in Google’s organic search engine. While there are other search engines that a person can optimize for, Google makes the most sense because it has over a 90% share of searches throughout North America and most countries in the world.

How Search Engines Work

In order to rank in search results, it is first important to know how search engines work. There is no doubt that you’ve used search engines, but do you truly understand what is going on behind the scenes? That’s what you are here to learn.

Search Engines have a few primary functions:

  • Crawling: This is where a search engine bot scans every word and HTML element on a page. Today, one might argue that this even includes images and video content. Technology can now identify images pretty well, so there is a chance that search engines are utilizing these features in their algorithm.
  • Index: Once a search engine crawls a web page, that webpage gets indexed. The search engine index is an order of pages based on a keyword search. Once that keyword has been searched, the index is sorted in the order the search engine algorithm sees fit.
  • Rank: Search Engines use an algorithm to figure out which indexed web page ranks first. Every other page is programmatically sorted to rank in the order that best fits the algorithms requirements.

How Search Engines Find New Pages

learn seo online free step-by-step

Learning SEO Basics

Learning SEO takes time and practice just like anything else. However, the unique thing about SEO is that most don’t typically learn it in school. The most well-known SEO practitioners in the industry didn’t go to school for SEO, but rather pioneered today’s learning literature. Everyone has to start somewhere… and to get good, you have to invest the time learning. To get started, I’ve put together a few resources to help you learn the SEO basics.

Learn SEO Online Free Step-by-Step

With the resources I have listed below, you can easily get a better understanding of SEO online for free. Knowing where to find good information is half the battle. The other half is actually putting your knowledge to practice. A great place to start would be places like:

And of course, you have the resources I’ve created below…