To better understand SEO, you must first learn How Search Engines Work. The simple answer is that Search Engines perform three primary functions:

  1. Crawling – Search Engine bots (spiders) crawl webpages all over the internet to find new content.
  2. Indexing – Once the content has been crawled and is deemed to have relevant value, Google adds the content to its index, which is where you retrieve your search engine results from after “Googling” something.
  3. Ranking – After content has been crawled and indexed, Google’s algorithm looks at over 200 different ranking factors to determine which content is of the highest value so it can provide Google users with the best possible results.

What Makes Google’s Results Higher Quality?

The answer to this question is subjective, however Google has adopted over 90% of the world’s search engine users which says something about their results. The fact is that users choose Google as their search engine of choice because when they search or make a query, Google provides them with results that are more meaningful to them. The way Google does this is by focusing on user intent rather than how many times a specific keyword is found on a page.

Google looks at much more than the general keywords found on a page. Their algorithm also determines how well written the content is, whether or not it was plagiarized from another source, how popular the content is and even the quality of the website’s user experience.

Google Rewards Quality

Google wants to reward quality websites with higher rankings. It is as simple as that. They want to show the best content at the top of search results to make their users happier. High quality content equals high quality results.