Houston SEO Marketing
REAL SEO STRATEGIES UNIQUELY DESIGNED
TO MEET YOUR BUSINESS GOALS.
Let’s face it, every website is in a different state of repair, every business has different goals, and every brand has a unique value proposition. For that reason, you need a unique SEO approach.
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HOUSTON SEO COMPANY
We get results, no matter what it takes. That’s our promise.
After running one of Houston’s Top SEO Agencies for 5 years, I can confidently say that SEO is going to become increasingly important year after year . In today’s B2C and B2B landscape, technology is the at the center of everything we do, providing information at our fingertips in the blink of an eye.
To further explain my point, take the keyword “SEO Houston” for example. While the keyword/phrase seems generic, it is also how people who want to do business with me find me. The way we speak isn’t necessarily the way we search, meaning the keywords you may think have value, don’t produce much return at all. With technology at our finger tips, we have adapted to quicker ways to search for what we want, making it that much more important to understand keyword intent.
With Houston Digital Marketing, campaigns can be tweaked and optimized based on what the data tells us. For instance, if a keyword isn’t producing leads, but is costing a significant portion of the budget, it is simple for us to turn that keyword off and reallocate the budget. At that point, once you’ve begun generating a return on your advertising spend, we can hone in on what worked and continue to reproduce those results. This is what I like to call a Data-Driven approach.
Why Joshua Belland SEO Agency
Because not everyone does SEO the way they should. Some people take shortcuts that are not sustainable and won’t last. We do things differently and we’ve proven that we are one of the top rate SEO agencies in the nation.
Our Houston SEO Agency is among the top ranked in the United States (On Paper and on Google). As a Houston SEO consultant of over 12 years, I didn’t have a startup fund, working capital, loan or anything to fall back on. My success was only fueled by hard work, passion, grit and the love I have for seeing businesses grow. We do things differently at Joshua Belland SEO. Our Digital Marketing strategists know how to grow businesses. We specialize in SEO, but we can offer you graphic design, web development brand strategy and so much more. Get in touch with us to learn more.
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Top SEO Company Houston Businesses Can Depend On
HOUSTON SEO SERVICES
Joshua Belland SEO is equipped to help businesses ranging from SMBs to Fortune 50 enterprises with their SEO, PPC, Digital Advertising or Web Design Needs.
Search Engine Optimization Services VS. PPC Management Services
Here is the simplest way to put it: SEO will normally take up to about 6 months before you see a return. PPC, on the other hand, will see a return on investment within 2 months.
So then… what’s so great about SEO? Glad you asked… there is a HUGE glaring benefit to doing SEO.
Having run one of the top Houston SEO Companies, I’ve learned to identify with other business owners and understand where they are coming from. Running a business is hard and no one is there to just give you the answers. Where do I put my marketing dollars? Billboards? Radio? Door hangers? Search Engine Optimization? How should I file taxes? Etc… etc… the list goes on and on. But, out of everything, the number one mystery always comes down to marketing budgets.
You wonder, why does it always feel like my marketing isn’t taking me where I need to be? Am I spending too much or not enough? The truth is, everyone is asking themselves the same exact question.
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What We Do as a Houston SEO Company?
I get asked this question a lot, as do most SEO Companies. The fact that SEO isn’t tangible makes it difficult for people to understand what is being done.
With SEO Consulting Services, you can do a lot of things. In many cases, consulting also encompasses project execution; not just talking. Before you can understand what is involved in creating an SEO campaign, you must first understand what SEO is.
What Is SEO?
Instead of giving you a definition, I’ll explain what is necessary for SEO (search engine optimization) to truly work. SEO is a combination of performing about 5 different groups of activities:
- TECHNICAL SEO
- ONLINE PR
Technical SEO Explained
Technical SEO runs deep within a website’s architecture, including anything from server optimizations to updating attributes within an HTML tag. Many SEO practitioners tend to you use Google’s page speed insights tool to find technical SEO issues that need to be fixed. For larger organizations, you will see premium tools such as Pingdom. These tools are built for more sophisticated technical SEO optimization as well as User Experience optimization.
WHY IS TECHNICAL SEO IMPORTANT?
Quite frankly, Technical SEO is directly tied to UX. Google determines whether your website is quality by assessing the technical SEO. Google Bot will ask several questions while crawling your site such as:
Does this website load fast?
Does this website include Schema Markup?
Are they complying with Mobile First Standards.
SEO heavily relies on a QUALITY content marketing. The art and science of content marketing is a strategic approach to engaging target audiences online.
Very different from traditional PR, Online PR is intended to use traditional PR principles, leveraging digital PR tactics. Online PR involves strategies that help your business get mentioned in the news or gain positive local community engagement
Social Media Marketing
Social Media is a brand’s online personality. You built community, loyalty and engagement through social media networks, showing your audience your company’s culture, values and everything you stand for as an organization. Not to mention, Google relies on social media signals to determine how authentic and trustworthy a website/brand is online.
There are plenty of mobile factors that relate to SEO. This ranges from the UX to the speed of each page load time. Mobile 1st is not to be ignored and should be priority one when it comes to SEO.
What is Local SEO?
Local SEO is all about ranking within the top three Google Maps results after a user performs a search. Using the right strategy, keywords and implementation plan, your local business can become one of the top 3 in your local market. This would result in consistent lead flow, phone calls and sales.
How Local SEO Works
Local SEO has well over 200 different factors Google considers before deciding your rankings in search results. However, Google’s ultimate goal is to achieve one thing – Provide their users with the best results. This means local businesses should be focused on providing their customers with a quality user experience, consistent and correct information and making sure they are growing their online reputation.
How Much does Local SEO cost?
Every website is different, every business is different, and every one has their own unique goals. Because of those facts, we craft unique solutions for each and every client. That way you don’t receive the same canned solution that every other company is getting. We choose the strategy and pricing based on several factors:
- Is the UX up to date and in good shape?
- Is the website or CMS built with the most recent coding standards?
- How competitive are the keywords to rank for?
- Number of months you are willing to commit to
- How you currently measure up against your competitors
- Deadline to reach the stated SEO objectives
Hiring a Credible SEO Company Houston Business Owners Can Depend On
The type of SEO company you want to hire should be much more focused on a mobile first methodology, content marketing strategies and promotion. You see, SEO is about creating great content and then getting the word out about it. Outside of the technical aspects, SEO is pretty much just a online popularity contest.
Truth About SEO Agency Services
But, isn’t SEO just about keywords, meta tags and all of that back-end website stuff?
No. Search Engines have advanced far beyond where they were in 1999.
You must first understand the business goals of a search engine like Google. They are essentially an advertising company and want to make money with their product.
What makes users continue to use Google over other search engines like BING or Yahoo? Simply put – We believe that Google provides us with more relevant, higher quality results.
We can pretty much summarize this into two reasons.
- Not Happy-Users that have to comb through pages and pages of results are not happy users.
- Happy – Users who quickly find the resource they were looking for on the first page are happy users.
So in order to satisfy Google’s highly complex algorithm, with over 200 ranking factors, you must cater to all of the signals that Google reads from your website. These include:
- Content Relevancy Signals – Content marketing helps satisfy this.
- Link Relevancy Signals- Content Marketing and Online PR help satisfy this.
- Link Authority Signals- Content Marketing, Online PR and Social Media help satisfy this.
- Social Media Signals – Content Marketing and Social Media Help satisfy this.
You can learn much more about SEO by visiting the Learn SEO section of my site.
Looking for the best SEO Agency Services Near You?
This is where the value proposition comes in, and as an SEO Expert, I always preface it with a statement to set the right expectations. The primary thing that sets our SEO Agency from the rest, quite frankly, is that WE DELIVER. Coming from an entrepreneurial background, I understand that your assets were hard earned and the only only reason you are still reading is because you’re considering making an investment. Search Engine Optimization is a long term investment. It can take several months to start seeing results and the time frame depends on several factors which include the following:
- Competitiveness of the keywords being targeted.
- The current state of repair your website is in.
- Recovering from an old penalty incurred in the past.
- And much more. In fact, there are more than 200 ranking factors used to determine Google’s search results.
Questions a SEO Agency or SEO Consultant Should Ask:
- How long have you been in business?
- How long have you had a website?
- Did your rankings suddenly drop and if so, was there a change in your search marketing program?
- Who have you used previously for SEO? (Some agencies have well-known reputations)
There are over 200 different ranking factors built into Google’s algorithm, and I would love the opportunity to help you grow your business. As an SEO Consultant, my goal is to properly build your brand online and earn you a long term return on investment. That is simply the beauty of organic search optimization. It takes time, but if you do it the right way the first time and don’t cut corners, you can stay positioned at the top for years to come. SEO works and the trick is understanding how to properly position your brand online and simply staying consistent.
How do I increase my Google rankings?
There’s actually quite a bit to it. Google has over 200 ranking factors but the most important ones are the following:
- RankBrain (Google’s Machine Learning Algorithm)
I try to satisfy Google’s needs with search engine optimization (SEO) as much as possible but they aren’t always easy to satisfy; especially when you are dealing with backlinks. Backlinks is the most heavily weighted ranking factor that Google uses in its ranking algorithm. Even some of the best SEO Experts still have trouble finding ways to get enough backlinks for their clients. Well, there is a reason for that and it has nothing to do with SEO.
How I Get Great Backlinks for My Clients
Instead of focusing on SEO tactics to acquire backlinks, I focus my efforts on PR and building relationships with bloggers and influencers. This is one of the biggest differences between hiring an SEO Agency and a SEO Consultant. You see, PR Strategies and relationship building are far too complex to build processes around, so agencies try to avoid them, while a consultant is agile and brings his own process to the table.
Hire Our Houston SEO Agency
If you are considering getting a FREE SEO Consultation, please get in touch. I’d love to talk with you and at the very least, you’ll know the next step you need to take.
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