Houston SEO Marketing Expert
I am proficient in technical seo, link building, content strategy, social media and online PR. As an SEO Consultant, my primary goal is to help businesses manage and execute SEO strategies or train, document and incorporate internal SEO processes into their business. My favorite problems to solve for businesses are finding ways to make their brands popular by incorporating sophisticated content strategies and optimizing complicated website architectures.
A New Era of Marketing
Joshua Belland, SEO Consultant
When I was a kid, I remember going car shopping with my dad. He would go from dealership to dealership, meeting with salesmen and haggling away until he finally found a good deal. Back then, he wasn’t alone. In fact, in the 1990’s, the average person would visit an average of 5 dealerships prior to making a purchasing decision.
Why I’m An SEO Consultant
Today, that number is much smaller. Now we live in a world where we can retrieve any information we need instantly. Rather than spend our days haggling with car salesmen all day, we research on the internet. Today, people visit 1-2 dealerships prior to making a purchasing decision…. which leads to the question you need an answer to:
“What do I have to do to become the business that they find?”
Joshua Belland SEO Houston
Quite frankly, I’m not fond of using the term “SEO Expert.” I consider myself to be a seasoned marketing and advertising professional with a proven track record of bringing success to companies ranging from small local businesses to fortune 50 enterprises. Part of being a good SEO Consultant is understanding the big picture and how to utilize each marketing channel to enhance your brand.
To say that I am just an SEO consultant would limit my ability to help you in other areas as well. In terms of digital marketing and advertising, I have many success stories executing strategies with other channels like programmatic Media Buying, PPC, Retargeting, Brand Strategy and even repositioning strategies.
That said, there is one thing I can guarantee you of… I love what I do. It is my passion and I’ve never second guessed my career decision. When onboarding a new client, I immerse myself in information, data, and even the client’s work environment from time to time. I do this because I insure that every campaign I take on, the passion becomes about your brand.
Regardless of your company size, I consider my role to be your personal seo specialist, which is how I approached the process and methodologies of my SEO Company. There isn’t much that scares me these days, so if you have an internet marketing challenge, I’d love to chat with you about it.
SEO VS. PPC
Here is the simplest way to put it: SEO will normally take up to about 6 months before you see a return. PPC, on the other hand, will see a return on investment within 2 months.
So then… what’s so great about SEO? Glad you asked… there is a HUGE glaring benefit to doing SEO.
As an experienced SEO Consultant I’ve learned to identify with other business owners and understand where they are coming from. Running a business is hard and no one is there to just give you the answers. Where do I put my marketing dollars? Billboards? Radio? Door hangers? Search Engine Optimization? How should I file taxes? Etc… etc… the list goes on and on. But, out of everything, the number one mystery always comes down to marketing budgets.
You wonder, why does it always feel like my marketing isn’t taking me where I need to be? Am I spending too much or not enough? The truth is, everyone is asking themselves the same exact question.
What Do I Do as a Search Marketing Strategist?
I get asked this question a lot. With SEO Consulting Services, you can do a lot of things. In many cases, consulting also encompasses project execution; not just talking. Before you can understand what is involved in creating an SEO campaign, you must first understand what SEO is.
What Is SEO?
Instead of giving you a definition, I’ll explain what is necessary for SEO (search engine optimization) to truly work. SEO is a combination of performing about 5 different groups of activities:
- Technical SEO
- Content Marketing
- Online PR
- Social Media Marketing
- Mobile UX and Speed Optimization
What is Local SEO?
Just because you are competing at a local level, doesn’t mean your website will rank any easier. And as for local SEO, Houston is one of the most competitive markets In fact with local SEO, the goal is to reach the top three Google maps listings. Imagine if you were one carpet cleaner competing for the top three spots in Houston. Thousands of companies are trying and only a few get it. Even for a highly experienced search engine marketer, this could be a daunting task.
Hiring a Credible Houston SEO Companies that business owners can depend on
The type of Houston SEO company you want to hire should be much more focused on a mobile first methodology, content marketing strategies and promotion. You see, SEO is about creating great content and then getting the word out about it. Outside of the technical aspects, SEO is pretty much just a online popularity contest.
But, isn’t SEO just about keywords, meta tags and all of that back-end website stuff?
No. Search Engines have advanced far beyond where they were in 1999.
You must first understand the business goals of a search engine like Google. They are essentially an advertising company and want to make money with their product. What makes users like you and me continue to use Google every day over other search engines like BING or Yahoo? The answer is because it provides us with results we were looking for. We can pretty much summarize this into to reasons.
- Not Happy-Users that have to comb through pages and pages of results are not happy users.
- Happy – Users who quickly find the resource they were looking for on the first page are happy users.
So in order to satisfy Google’s highly complex algorithm, with over 200 ranking factors, you must cater to all of the signals that Google reads from your website. These include:
- Content Relevancy Signals – Content marketing helps satisfy this.
- Link Relevancy Signals- Content Marketing and Online PR help satisfy this.
- Link Authority Signals- Content Marketing, Online PR and Social Media help satisfy this.
- Social Media Signals – Content Marketing and Social Media Help satisfy this.
You can learn much more about SEO by visiting the Learn SEO section of my site.
Looking for the best SEO Houston has to offer?
This is where the value proposition comes in, and as an SEO Expert, I always preface it with a statement to set the right expectations. Coming from an entrepreneurial background, I understand that your assets were hard earned and the only only reason you are still reading is because you’re considering making an investment. Search Engine Optimization is a long term investment. It can take several months to start seeing results and the time frame depends on several factors which include the following:
- Competitiveness of the keywords being targeted.
- The current state of repair your website is in.
- Recovering from an old penalty incurred in the past.
- And much more. In fact, there are more than 200 ranking factors used to determine Google’s search results.
Questions a Search Engine Optimization Consultant Will Ask:
- How long have you been in business?
- How long have you had a website?
- Did your rankings suddenly drop and if so, was there a change in your search marketing program?
- Who have you used previously for SEO? (Some agencies have well-known reputations)
There are over 200 different ranking factors built into Google’s algorithm, and I believe that I am one of the best SEO service providers Houston has to offer to help you get to the top. As an SEO Consultant, my goal is to properly build your brand online and earn you a long term return on investment. That is simply the beauty of organic search optimization. It takes time, but if you do it the right way the first time and don’t cut corners, you can stay positioned at the top for years to come. SEO works and the trick is understanding how to properly position your brand online and simply staying consistent
How do I increase my Google rankings?
There’s actually quite a bit to it. Google has over 200 ranking factors but the most important ones are the following:
- RankBrain (Google’s Machine Learning Algorithm)
I try to satisfy Google’s needs with search engine optimization as much as possible but they aren’t always easy to satisfy; especially when you are dealing with backlinks. Backlinks is the most heavily weighted ranking factor that Google uses in its ranking algorithm. Even some of the best SEO Experts still have trouble finding ways to get enough backlinks for their clients. Well, there is a reason for that and it has nothing to do with SEO.
How I Get Great Backlinks for My Clients
Instead of focusing on SEO tactics to acquire backlinks, I focus my efforts on PR and building relationships with bloggers and influencers. This is one of the biggest differences between hiring a Houston SEO Agency and a SEO Consultant. You see, PR Strategies and relationship building are far too complex to build processes around, so agencies try to avoid them, while a consultant is agile and brings his own process to the table.
Meet Joshua Belland, Digital Marketing Expert
If you are considering getting a free SEO Consultation, please get in touch. I’d love to talk with you and at the very least, you’ll know the next step you need to take.