Search Engine Optimization Services VS. PPC Management Services
Here is the simplest way to put it: SEO will normally take up to about 6 months before you see a return. PPC, on the other hand, will see a return on investment within 2 months.
So then… what’s so great about SEO? Glad you asked… there is a HUGE glaring benefit to doing SEO.
Having run one of the top Houston SEO Companies, I’ve learned to identify with other business owners and understand where they are coming from. Running a business is hard and no one is there to just give you the answers. Where do I put my marketing dollars? Billboards? Radio? Door hangers? Search Engine Optimization? How should I file taxes? Etc… etc… the list goes on and on. But, out of everything, the number one mystery always comes down to marketing budgets.
You wonder, why does it always feel like my marketing isn’t taking me where I need to be? Am I spending too much or not enough? The truth is, everyone is asking themselves the same exact question.
Talk to an SEO Expert
What We Do as a Houston SEO Company?
I get asked this question a lot, as do most SEO Companies. The fact that SEO isn’t tangible makes it difficult for people to understand what is being done.
With SEO Consulting Services, you can do a lot of things. In many cases, consulting also encompasses project execution; not just talking. Before you can understand what is involved in creating an SEO campaign, you must first understand what SEO is.
What Is SEO?
Instead of giving you a definition, I’ll explain what is necessary for SEO (search engine optimization) to truly work. SEO is a combination of performing about 5 different groups of activities:
- Technical SEO
- Content Marketing
- Online PR
- Social Media Marketing
- Mobile UX and Speed Optimization
What is Local SEO?
Just because you are competing at a local level, doesn’t mean your website will rank any easier. In fact with local SEO, the goal is to reach the top three Google maps listings. Imagine if you were one carpet cleaner competing for the top three spots in Houston, TX. Thousands of companies are trying and only a few get it. Even for a highly experienced search engine marketer, this could be a daunting task.
Hiring a Credible SEO Company Houston Business Owners Can Depend On
The type of SEO company you want to hire should be much more focused on a mobile first methodology, content marketing strategies and promotion. You see, SEO is about creating great content and then getting the word out about it. Outside of the technical aspects, SEO is pretty much just a online popularity contest.
But, isn’t SEO just about keywords, meta tags and all of that back-end website stuff?
No. Search Engines have advanced far beyond where they were in 1999.
You must first understand the business goals of a search engine like Google. They are essentially an advertising company and want to make money with their product. What makes users like you and me continue to use Google every day over other search engines like BING or Yahoo? The answer is because it provides us with results we were looking for. We can pretty much summarize this into to reasons.
- Not Happy-Users that have to comb through pages and pages of results are not happy users.
- Happy – Users who quickly find the resource they were looking for on the first page are happy users.
So in order to satisfy Google’s highly complex algorithm, with over 200 ranking factors, you must cater to all of the signals that Google reads from your website. These include:
- Content Relevancy Signals – Content marketing helps satisfy this.
- Link Relevancy Signals- Content Marketing and Online PR help satisfy this.
- Link Authority Signals- Content Marketing, Online PR and Social Media help satisfy this.
- Social Media Signals – Content Marketing and Social Media Help satisfy this.
You can learn much more about SEO by visiting the Learn SEO section of my site.
Looking for the best SEO Services Near You?
SEO Consultant, Joshua Belland
This is where the value proposition comes in, and as an SEO Expert, I always preface it with a statement to set the right expectations. Coming from an entrepreneurial background, I understand that your assets were hard earned and the only only reason you are still reading is because you’re considering making an investment. Search Engine Optimization is a long term investment. It can take several months to start seeing results and the time frame depends on several factors which include the following:
- Competitiveness of the keywords being targeted.
- The current state of repair your website is in.
- Recovering from an old penalty incurred in the past.
- And much more. In fact, there are more than 200 ranking factors used to determine Google’s search results.
Questions a Search Engine Optimization Consultant Will Ask:
- How long have you been in business?
- How long have you had a website?
- Did your rankings suddenly drop and if so, was there a change in your search marketing program?
- Who have you used previously for SEO? (Some agencies have well-known reputations)
There are over 200 different ranking factors built into Google’s algorithm, and I would love the opportunity to help you grow your business. As an SEO Consultant, my goal is to properly build your brand online and earn you a long term return on investment. That is simply the beauty of organic search optimization. It takes time, but if you do it the right way the first time and don’t cut corners, you can stay positioned at the top for years to come. SEO works and the trick is understanding how to properly position your brand online and simply staying consistent
How do I increase my Google rankings?
There’s actually quite a bit to it. Google has over 200 ranking factors but the most important ones are the following:
- RankBrain (Google’s Machine Learning Algorithm)
I try to satisfy Google’s needs with search engine optimization as much as possible but they aren’t always easy to satisfy; especially when you are dealing with backlinks. Backlinks is the most heavily weighted ranking factor that Google uses in its ranking algorithm. Even some of the best SEO Experts still have trouble finding ways to get enough backlinks for their clients. Well, there is a reason for that and it has nothing to do with SEO.
How I Get Great Backlinks for My Clients
Instead of focusing on SEO tactics to acquire backlinks, I focus my efforts on PR and building relationships with bloggers and influencers. This is one of the biggest differences between hiring an SEO Agency and a SEO Consultant. You see, PR Strategies and relationship building are far too complex to build processes around, so agencies try to avoid them, while a consultant is agile and brings his own process to the table.
Meet Joshua Belland, Digital Marketing Expert
If you are considering getting a free SEO Consultation, please get in touch. I’d love to talk with you and at the very least, you’ll know the next step you need to take.