Technical SEO Explained
Technical SEO runs deep within a website’s architecture, including anything from server optimizations to updating attributes within an HTML tag. Many SEO practitioners tend to you use Google’s page speed insights tool to find technical SEO issues that need to be fixed. For larger organizations, you will see premium tools such as Pingdom. These tools are built for more sophisticated technical SEO optimization as well as User Experience optimization.
WHY IS TECHNICAL SEO IMPORTANT?
Quite frankly, Technical SEO is directly tied to UX. Google determines whether your website is quality by assessing the technical SEO. Google Bot will ask several questions while crawling your site such as:
Does this website load fast?
Does this website include Schema Markup?
Are they complying with Mobile First Standards.
SEO heavily relies on a QUALITY content marketing. The art and science of content marketing is a strategic approach to engaging target audiences online.
Very different from traditional PR, Online PR is intended to use traditional PR principles, leveraging digital PR tactics. Online PR involves strategies that help your business get mentioned in the news or gain positive local community engagement
Social Media Marketing
Social Media is a brand’s online personality. You built community, loyalty and engagement through social media networks, showing your audience your company’s culture, values and everything you stand for as an organization. Not to mention, Google relies on social media signals to determine how authentic and trustworthy a website/brand is online.
Mobile UX and Speed Optimization
There are plenty of mobile factors that relate to SEO. This ranges from the UX to the speed of each page load time. Mobile 1st is not to be ignored and should be priority one when it comes to SEO.