Although we are in the digital age of marketing, the old adage is still apply to a degree. All press is good press. Today, Google, Yahoo, Bing and the search engines focused on your industry niche serve as the distribution structure for your “press.” You need to build trust within these distribution structures as quickly as possible. However, you cannot forgo the quality of your association in the pursuit of speedy visibility. There is a certain balance here that must be maintained, and we are the company to do it.
In short, Google and the rest of the major search engines work on a scale of trust. The more that your website is trusted, the higher it appears in search rankings. Visibility leads to many positive things for your business. People tend to trust companies that they see more often, and the statistics behind Google search rankings solidify this:
- The number one listing on Google for a particular keyword gets around 70% of the clicks for that keyword.
- Listings on the first page of Google for a particular keyword get around 90% of the clicks for that keyword.
- If your listing is beyond page 3 of Google results, then it may as well not even be on the Internet.
Do not relegate yourself to the grave of digital anonymity. Visibility means business, and you get visibility from the major search engines – nowhere else!