How SEO and SEM Combine Forces
The organic listings within the major search engines are definitely the more preferred type of advertising for any company in any industry. Organic listings are trusted anywhere from 70% to 90% more than the advertisements that are around them. This does not mean, however, that there is no use for the advertisements that you see on Google and the rest of the major search engines. As a matter of fact, the discipline that is used to place those ads may actually help your search engine optimization efforts. Search engine marketing is the practice of getting a great deal for the ads that show up on the front pages of the major search engines. This is a discipline that, if used correctly, can be incredibly helpful [...]
