25 02, 2020

How Many Keywords Should I Be Targeting Per Page?

By |2020-02-25T19:32:26+00:00February 25th, 2020|Categories: , |Tags: , , |0 Comments

How many keywords per page of content is best practice? There isn't just one answer to that question because there are numerous variables to consider before developing your content strategy. However, there is a wrong way to do SEO, which will surely get you nowhere in Google's search results. Beware of SEO Agencies Who Sell You on "Keyword Pages" While every SEO plan requires a keyword strategy, that doesn't mean writing a page of content for every possible keyword, synonym, plural variation, etc is a good approach. In fact, you will fail if you take that approach. No one wants to waste their time, only to be left with low quality content written by underpaid writers. I say "underpaid" because many skilled writers are underpaid, but write anyway because it is what they love to do. Even then, they aren't going to do the level of research you need unless they share the same passion for your industry that you do. "Keyword Pages" Are Not a Thing Search Engines are meant to help users connect to information that they need. Today's users expect, fast, [...]

5 10, 2019

The Complete Keyword Research Guide for SEO

By |2019-10-23T10:35:37+00:00October 5th, 2019|Categories: , |Tags: , , , |0 Comments

Why I Wrote a Keyword Research for SEO Guide Any Beginner’s SEO 101 Guide will tell you that Keyword Research is the first step in the SEO process. However, many guides fail to explain the actual process of conducting keyword research. There are different keyword types, latent semantic indexing, audience profiles and difficult metrics to account for. For this reason, I wrote the Complete Keyword Research Guide for SEO. Understanding Keyword Types for Audience Targeting One of the fundamental steps to understanding keyword research is being able to differentiate informational keywords from intentional keywords. These keyword types or keyword segments, help us create a content strategy that aligns with our conversion funnel. Informational vs. Intentional Keywords INFORMATIONAL KEYWORDS Research, Tutorials, DIY Build Awareness and Interest Account for Majority of Organic Traffic INTENTIONAL KEYWORDS Direct Response Keywords Used for Products/Services pages Difficult to Rank/ High Competition Now we visualize this concept using a marketing funnel: Persona-Driven Keyword Research For many industries, especially B2B, searchers will query (search) for identical products or services using completely different keywords. Reasons for this can be generally attributed to the searcher’s job [...]

19 04, 2018

Are Keywords as Important as They Used to Be

By |2018-04-19T18:20:23+00:00April 19th, 2018|Categories: , |Tags: , , , |0 Comments

If you are a business owner, you know how important it is to stay abreast of the latest SEO news. You should spend a certain amount of time browsing the world wide web for the latest SEO tips and strategies. If you make a habit of doing so, you may come across a number of recent article that purport to fill the reader in one of one of the most recent and hotly controversial SEO strategies. This has to do with a rumor that keywords aren't as crucial to your ranking success as they used to be. Is There Any Truth to Keywords No Longer Being of Use? There are several SEO news that have gotten on board with this strange rumor. However, it should be stressed that there is absolutely no solid evidence to back it up. In other words, many so-called experts who provide readers with SEO tips are doing so largely out of their own intuition rather than responding to any solid proof. So it's important to take their words as just that - words with little or nothing to back [...]