We know that the information is out there… somewhere. We just don’t know where to start looking. With the Web growing exponentially every day, it can be time consuming and frustrating to sift through all of the irrelevant findings. Fortunately, there is away to target exactly what your looking for and all you need is Google!
What Is An Advanced Search Operator?
Advanced Search Operators are commands combined with specific keyword queries in a search engine that allow the user to narrow their results.
How Do You Use An Advanced Search Operator?
Before you can really understand how Advanced Search Operators work, you have to understand the basic structure of the web. Let’s look at some examples of search operators…
- site: (search only in one website)
- intitle:(only searches for keywords in the title tag of the website)
- allinanchor:(search only for pages with this specific anchor text)On this example, we will get super specific….
This is a combination of an Advanced Search Operator (allinanchor:), Boolean Search Operators (AND), ”Houston” (your location), and “opthamologist” (your target client).
- The Boolean Operator, AND, tells Google to only return results that have all of these keywords on a single webpage.
- The allinanchor:email only looks for anchor text with the keyword “email” in it.
Here are the results we came up with…
That’s correct. Google only found one result that matched our query exactly. Now, how can we use this for B2B Sales Prospecting? Let’s start by taking a look at some of the search operators we’ve learned already.
- In this scenario we will use the site: operator.
- Now, we have to know which site we want to search. Why not start with the largest directory of business professionals on the web? LinkedIn.
- The last step is knowing who your target client is. It’s not always a good idea to try to specify a person’s title or a position. They vary from company to company and your results could become convoluted with irrelevant information. Instead, your target client is going to be a company in an industry. We’ll choose a major hospital. Our goal is to connect with as many doctors as possible. Let’s see how we can query this…
- We used site:linkedin.com/in which only allows Google to show results of profiles on LinkedIn.
- The next step is entering the company website that we’re targeting www.mdanderson.org.
- Following the website, we use the word ‘Doctor.’ The cool thing about Google is that it uses Latent Semantic Indexing to understand different variations of a keyword such as Doctor (e.g. Doctor or Dr). It’s smart enough to understand that they are the same thing.
- The last thing we do is use a Boolean Search Operator. This will allow us to require the word “Houston” to be on the page as well which will return us Geo-Targeted results.
Let’s take a look at what came up…
Interestingly enough, the first three results that show up have ‘Dr’ in the title. The 4th result doesn’t have ‘Dr’ in the title, however, Google used Latent Semantic Indexing (LSI) to relate the word “Doctor” to “Surgeon,” thus providing us with a relevant lead still.
You can use other social networks like Google Plus to find local businesses as well using a very similar methodology. If you learn how to use them properly, Google can become your strongest prospecting tool.
In 2017, my local rankings dropped suddenly. Here we go again, I remember thinking.
Since I recovered those rankings, I’ve stayed at the top of the Google map pack for Houston SEO or SEO Houston consistently for 2 years. Much has changed from 2017 to 2019 and for some of us, it’s helped, while others it has sent on a wild goose chase.
In this article, I’m going to take you through a step-by-step 2019 local SEO action plan that will get your rankings back to the top and keep them there.
Step 1: Conduct an SEO audit
The first step of getting back to the top of Google maps is by conducting a thorough SEO Audit. One of the first things I like to do before running my site through an SEO audit tool or crawler is seeing exactly which pages are indexed in Google.
To do this go to google and type in site:[yourwebsite.com] just like its shown in the screenshot below.
This advanced search operator allows us to view only the pages on our website that are indexed in Google.
The next step is to install the SEOQuake Google Chrome extension. Once it has been installed, go to your Google search settings and change the number of results on each page to 100 instead of 10.
Improve Page Speed
The best way to improve page speed is by following some common tactics that anyone can implement. Although SEO usually focuses on content, keywords and link building. While those SEO factors deserve your attention, you should also pay attention to other SEO strategies, such as page speed. When your pages quickly load, you can outrank competitors and enjoy more website traffic. Continue reading to find out how.
Initial Page Speed Testing
Try using Google’s PageSpeed Insights tool to assess the current performance of your website content. Simply enter the URL of your page into the search box and the tool will rate it on a scale of 1 to 100. You will also receive detailed feedback that includes recommended improvements.
Although images can increase the visual appeal of your web pages and increase viewer engagement rates, they can also create delays as they load. As a result, visitors may give up on your site and try another one. For this reason, one of the most effective SEO tips to Improve page speed involves reducing the time required to load images.
Resize your full-resolution images to manageable dimensions and then run them through a compression tool to reduce their file size. This simple step can dramatically reduce the time needed to load your pages and, increase their search engine visibility.
Satisfy your visitors by loading your most important content first. This quickly engages your visitors with the information they need. Meanwhile, as they begin reading, your pages should perform another loop to load your ads and sidebar content.
Enable GZIP Compression
GZIP compression is enabled on the server side. You can do this by also updating your .htaccess file if you are hosting on Apache.
After optimizing your pages, retest them using PageSpeed Insights to verify that you have improved their performance. Afterward, periodically retest your website for speed to make sure you retain your SEO advantage.
In conclusion, page speed improvements rank among the top SEO tips for boosting performance. By creating a cycle of testing and optimization for your pages, you can create a long-term advantage for your website. As you put the above tips to use, stay alert for other tips that will help you optimize your pages for speed.
Marketing professionals and business owners tend to focus their SEO strategies on Google. This makes sense because of the way Google dominates the internet search industry. Still, other search engines, such as Duck Duck Go, exist that compete for the almost one-quarter of internet searches that Google doesn’t get.
Duck Duck Go has built a reputation for being the search engine that respects privacy. Therefore, every time SEO news headlines feature Google’s many alleged privacy violations, Duck Duck Go has a chance to attract new users.
At the end of 2017, the Duck Duck Go CEO, Gabriel Weinberg, estimated that the search engine handles almost 24 million queries every day. With almost that many monthly unique users. That number accounts only for about 0.22% of all internet searches. However, Duck Duck Go is growing and offers many opportunities for businesses to grow their sales.
Now, how would you like to try to get your share of business from Duck Duck Go? Here are some SEO tips to get the best results from this small, but unique search engine.
1. Get inbound links
Like practically every search engine, Duck Duck Go places a high priority in search results for sites that have backlinks that come from high-quality, authoritative and popular websites. So, if you want to attract visitors from Duck Duck Go, make sure you have an effective link building strategy in place.
2. Disclose your location
Duck Duck Go users that know that the search engine doesn’t track their location may include geo-qualifiers in their queries. This helps them find businesses nearby. To match these queries, be sure to disclose your location on your website.
3. Remember Bing and Yahoo
Although Duck Duck Go uses hundreds of sources to determine page rank, much of the data used by the search engine comes via the larger Bing and Yahoo search engines. So, if you optimize your content for those sites, you should expect to rank higher in Duck Duck Go’s search results.
In summary, to optimize your site for Duck Duck Go, make sure you follow the best SEO practices for Bing and Yahoo. Meanwhile, emphasize backlinks and quality content, and you’ll attract more visitors from one of the world’s fastest growing search engines.
Digital marketing changes at a remarkable pace, often leaving website owners wondering what they should do to get the best results. Recently, phrases such as “content is everything” have become commonplace in SEO news headlines. The new emphasis on content naturally can make you wonder if SEO still matters, or if it’s dead.
SEO began in the early days of internet search. Website owners discovered that they could “game the system” by loading pages with keywords. Primeval search engines simply counted keywords and their frequency when determining what results to show to their users. All that has changed.
Nowadays, Google dominates the search industry and has revolutionized search to ensure that users can find high-quality, actionable content. The algorithm that powers Google and its competing search engines have the ability to measure the readability of a page as well as other factors such as social media signals, backlinks, formatting, content types and more.
As search engines become smarter, so do your competitors. Corporations with access to the latest AI engines and machine learning systems have gained a strong advantage in the world of SEO. This means that getting to the top of search engine results pages (SERPS) is becoming nearly impossible for owners of small websites.
SEO strategies depend on having ample relevant information available. Unfortunately, Google has become involved in “information blocking,” preventing Google Analytics from displaying many queries that generate traffic for any particular site. As a result, you will see entries such as “not provided” or “other” as a growing percentage of your results.
Although in many ways the outlook for SEO seems bleak for small businesses and even for small SEO firms, the situation falls short of hopeless. Sites still need to follow sound SEO practices and third-party SEO services can still help you attract relevant search engine traffic. However, when SEO comprises the bulk of your digital marketing strategy, you may want to diversify.
So, moving forward, continue to audit your website for SEO, but you should also expand your effort to increase the quality and diversity of your content. Also, remember to engage on social media and pursue other strategies such as influencer marketing. In other words, SEO still matters, but it doesn’t warrant the time and energy it may have commanded in the past.
Is There Any Truth to Keywords No Longer Being of Use?There are several SEO news that have gotten on board with this strange rumor. However, it should be stressed that there is absolutely no solid evidence to back it up. In other words, many so-called experts who provide readers with SEO tips are doing so largely out of their own intuition rather than responding to any solid proof. So it’s important to take their words as just that – words with little or nothing to back them up. So what is the truth?
Do Recent SEO Strategies Still Rank the Keyword as an Important Element?In answer to the question of whether most modern SEO strategies still involve the keyword as an important element, the answer is a resounding yes. In fact, most of the reputable and professional SEO tips that you receive from an expert are bound to make just as much use of keywords as would have been the norm in the past. There is no reason whatsoever to think that any brand new element has replaced the keyword as the basic building block to success in the realm of SEO.
Is the Reported Demise of the Keyword a Major Exaggeration?Many SEO strategists have jumped the gun in recent months and done themselves a major disservice. The proof of this lies in their alleged hailing of the death of the SEO keyword. The confusion seems to have come from reports that including a keyword in the name of your domain is a good way to get on Google’s bad side. This is all well and good if not proven- but are keywords really finished? The answer is definitely not, nor should you have any illusions on this matter.
Most companies want to maximize their online visibility during the holiday season. For B2C companies, the impact on revenue is the greatest. Even B2B companies benefit from being more visible during the Holidays. While perhaps business is slow, being more visible still helps your business achieve higher margins and higher revenue. There are many ways companies can improve their search engine visibility during the holidays without too much effort. Some take time and effort while others are simply everyday actions that you may not have thought to leverage. According to a Google consumer study, 62 percent of consumers will finish their holiday shopping before December 16, so there’s still time to power up your SEO for Christmas. Here are eight digital marketing strategies to increase your brand’s visibility to last-minute shoppers and ensure your business is prepared for the Christmas season.
Man, the Holidays are right around the corner and this year needs to be much better than the last… As entrepreneurs, we’ve all been there.
Create a Holiday Gift Ideas Web PageA holiday gift section on your website can provide the perfect platform for holiday-related content and is the ideal place to highlight seasonal promotions and deals. Creating an entirely new landing page that’s highly visible and easy to access will quickly be crawled by search engine spiders, which will help you rank for relevant holiday queries.
Upload Your Products to the Big Ecommerce SitesMany online retailers don’t realize the value of uploading their products to eBay and Amazon. These sites see more traffic during the holiday season, so increasing the visibility of your products on these sites can increase your website traffic as well.
Make a Holiday Guide From Old ArticlesTake existing content and give it a holiday spin. For example, a consumer electronics store can reach out to shoppers by turning a list of its best-sellers into “The Ultimate Holiday Gift Guide for the Techie in Your Life” or “The Best Value TV to Buy This Christmas.” Content geared toward attracting consumers with buying intent will drive page views and result in more conversions.
Optimize Your Top Landing PagesVisit the landing page report in Google Analytics to find out which pages generate the most views. You can then modify these pages for the holiday season by including special promotions and updating product descriptions with holiday-related keywords.
Research Holiday-Specific KeywordsSearch Google Trends and the Google AdWords Keyword Research Tool to find out which words to target. The key is to focus on long-tail keywords specific to your niche, and avoid generic phrases. Include these phrases on holiday-related landing pages, and add them to meta descriptions and title tags in order to increase click-through rates from search engines.
Optimize Your Paid Search CampaignsPPC ads are perfect for seasonal promotions. Set up several Google AdWords campaigns that specifically target holiday shoppers with gift ideas and Christmas deals related to your products. Remember to direct these ads to your holiday landing pages.
Social Media OptimizationSocial media can play a huge role in seasonal SEO. Use your social media pages to highlight holiday promotions using holiday-themed content and visuals. Include direct links to your special offers, and try social ads to boost your presence. Remember that Facebook, Twitter, and Pinterest now have “buy buttons” that visitors can use to purchase items directly through the social platform.
Double-Check the Health of Your WebsiteMaking sure your website functions correctly is essential, especially during busier periods. Use tools like Google Webmaster Tools or Screaming Frog to check your site for crawl errors, 404 errors, indexing issues, duplicate pages, broken links, and slow page speed issues. Don’t let a substandard website deter potential customers. There are many marketing strategies to consider during the holiday period, but SEO should always be a priority for any business with an online presence. Remember, it’s not too late to improve your online presence at this busy time of year. Use these SEO techniques to drive more potential customers to your website and you’ll hopefully enjoy a more profitable holiday season.
|Google My Business|
|My Local Services|
|The Internet Chamber of Commerce|
The successful marketing campaign led and created by Firefect Digital and led by CEO/Founder, Joshua Bellnad, was established in only a week. Combining SEO, intent-based keyword targeting, strategic retargeting and email marketing, Firefect Digital’s multi-channel digital marketing strategy pushed Texan Hyundai well beyond their early sales goals.
In terms of generating revenue, the campaign was as efficient as it was profitable. Working with Firefect and emphasizing digital strategies over traditional media saved Texan Hyundai 60% in marketing costs compared to spending with their previous agency. These efforts reached beyond the confines of Rosenberg, a suburb of Houston, and allowed Texan Hyundai to outsell their more centrally located competition.
Texan Hyundai is currently planning to expand their digital efforts to increase year-round sales and increase their presence in the greater Houston marketplace.
“This was by far the most successful campaign we have ever run in the history of our dealership. Focusing on digital marketing allowed us to reach qualified leads and spend efficiently. Putting people first has always been our number one priority, and finding a marketing strategy that matched that mission made all the difference.”
How SEO Has Changed
Google’s Quality Update in 2011The face of modern search engine optimization began to change in 2011, with the Google Panda update. In prior years, search engines had relied purely upon search term relevancy. Users would enter in queries and the search engine would simply try to return sites that were most relevant to those queries. In practice, this made it fairly easy for search engine optimizers to game the system. In a simple context, someone looking for “socks” would simply be looking for the website that mentioned “socks” the most. Panda update changed all of this. Instead of simply targeting relevant websites, Google’s update attempted to determine the actual quality of that website. Instead of just posting relevant results, Google wanted to post high-quality, high-influence results. Google was able to leverage its PageRank system to cut down on unhelpful websites and was able to move low quality and duplicated content to the bottom of the results queries. But Google wasn’t yet done.
Google’s Penguin Update in 2012The Google Penguin update was believed to impact only approximately 3.1% of the search queries on Google, but it was targeting a specific area: websites that were posting spam and using black hat SEO techniques. Following the Panda update, the Penguin update was able to greatly improve the overall quality of search results. In this way, Google was able to dissuade many techniques such as keyword stuffing. Since 2012, Google’s spam algorithm has been updated multiple times, each time targeted at taking out “low value” content from the search engine giant. This has made it more difficult for marketers to quickly deploy websites and gain traffic using tricks; instead they have to focus on high quality content.
What Hummingbird in 2013 Was All AboutHummingbird was an algorithm update that primarily affected conversational search. For instance, if you were to say “Where is the closest dealership to buy a Hyundai?” A traditional search engine would look for keywords such as “dealership,” “Hyundai” and “buy.” Hummingbird’s purpose was to find the actual meaning behind the words, understand the sentiment and intent of the user. Users speak very differently out loud than they type, which leads to longer tail keywords with more sentiment cues and semantic relation. Additionally, the algorithm couples these contextual cues with location data to effectively serve geographically relevant search results.
Machine Learning and Rank BrainGoogle announces a new machine learning algorithm running in real-time is released several months after launching, contributing to the 3rd most influential ranking factor. *Note: It is believed that the actual launch was closer to spring 2015.
February 6, 2017 and Fred (Unofficial Name)
How SEO Has Changed Due to Google
Following Google’s updates, it’s become necessary for websites to maintain strictly high-quality content. Websites are now rated not only on relevancy but also on trust; websites that have a high level of authority are far more likely to be returned first on search engine results. Further, marketers need to be aware that it’s easier than ever to become black-listed on Google’s search engine. A strict adherence to Google’s terms of service is absolutely necessary for marketers who want to keep their sites healthy. Marketers need to be aware of how SEO has changed and the current best practices. SEO is no longer a matter of simply inserting keywords and long-tail keywords, or ensuring that the website is appropriately crawled. Instead, SEO has become a mission of understanding the content that Google wants: long-form, high-quality content that is distributed through multiple social media channels and links. By building trust and authority, domains are able to quickly improve upon their search engine rankings.