Improve Page Speed The best way to improve page speed is by following some common tactics that anyone can implement. Although SEO usually focuses on content, keywords and link building. While those SEO factors deserve your attention, you should also pay attention to other SEO strategies, such as page speed. When your pages quickly load, you can outrank competitors and enjoy more website traffic. Continue reading to find out how. Initial Page Speed Testing Try using Google’s PageSpeed Insights tool to assess the current performance of your website content. Simply enter the URL of your page into the search box and the tool will rate it on a scale of 1 to 100. You will also receive detailed feedback that includes recommended improvements. Optimize [...]
Marketing professionals and business owners tend to focus their SEO strategies on Google. This makes sense because of the way Google dominates the internet search industry. Still, other search engines, such as Duck Duck Go, exist that compete for the almost one-quarter of internet searches that Google doesn’t get. Duck Duck Go has built a reputation for being the search engine that respects privacy. Therefore, every time SEO news headlines feature Google’s many alleged privacy violations, Duck Duck Go has a chance to attract new users. At the end of 2017, the Duck Duck Go CEO, Gabriel Weinberg, estimated that the search engine handles almost 24 million queries every day. With almost that many monthly unique users. That number accounts only for about 0.22% of all [...]
Digital marketing changes at a remarkable pace, often leaving website owners wondering what they should do to get the best results. Recently, phrases such as “content is everything” have become commonplace in SEO news headlines. The new emphasis on content naturally can make you wonder if SEO still matters, or if it’s dead. Humble beginnings SEO began in the early days of internet search. Website owners discovered that they could “game the system” by loading pages with keywords. Primeval search engines simply counted keywords and their frequency when determining what results to show to their users. All that has changed. Algorithms rule Nowadays, Google dominates the search industry and has revolutionized search to ensure that users can find high-quality, actionable content. The algorithm that [...]
The organic listings within the major search engines are definitely the more preferred type of advertising for any company in any industry. Organic listings are trusted anywhere from 70% to 90% more than the advertisements that are around them. This does not mean, however, that there is no use for the advertisements that you see on Google and the rest of the major search engines. As a matter of fact, the discipline that is used to place those ads may actually help your search engine optimization efforts. Search engine marketing is the practice of getting a great deal for the ads that show up on the front pages of the major search engines. This is a discipline that, if used correctly, can be incredibly helpful [...]
If you are a business owner, you know how important it is to stay abreast of the latest SEO news. You should spend a certain amount of time browsing the world wide web for the latest SEO tips and strategies. If you make a habit of doing so, you may come across a number of recent article that purport to fill the reader in one of one of the most recent and hotly controversial SEO strategies. This has to do with a rumor that keywords aren't as crucial to your ranking success as they used to be. Is There Any Truth to Keywords No Longer Being of Use? There are several SEO news that have gotten on board with this strange rumor. However, it should [...]
Man, the Holidays are right around the corner and this year needs to be much better than the last... As entrepreneurs, we've all been there. Most companies want to maximize their online visibility during the holiday season. For B2C companies, the impact on revenue is the greatest. Even B2B companies benefit from being more visible during the Holidays. While perhaps business is slow, being more visible still helps your business achieve higher margins and higher revenue. There are many ways companies can improve their search engine visibility during the holidays without too much effort. Some take time and effort while others are simply everyday actions that you may not have thought to leverage. According to a Google consumer study, 62 percent of consumers will finish [...]
When you add your business to local directories, it helps improve your local rank. When doing local SEO, this should be one of your first steps. That said, here are 57 local directories to get you started: 2findlocal 411 8coupons ABLocal Allonesearch AmericanTowns Bing Bizwiki Brownbook.net ChamberofCommerce.com Citysearch CitySquares CoPilot credibility.com Cylex DexKnows eLocal EZlocal Facebook Foursquare GetFave GoLocal247 Google My Business HotFrog iBegin iGlobal Insider Pages Kudzu Local.com LocalDatabase LocalPages LocalStack MapQuest MerchantCircle My Local Services n49 Navmii Opendi Pointcom ShowMeLocal Superpages Switchboard The Internet Chamber of Commerce Topix Tupalo USCity.net VotefortheBest Where To? WhitePages Yahoo! Yalwa YaSabe Yellowise YellowMoxie YellowPageCity YellowPagesGoesGreen Yelp
Texan Hyundai, in partnership with Joshua Belland SEO, set a sales record during their December 2016 holiday sales drive. The Rosenberg dealership not only had their highest-selling month ever, but ranked among the highest for new Hyundai sales nationwide. The successful marketing campaign led and created by Firefect Digital and led by CEO/Founder, Joshua Bellnad, was established in only a week. Combining SEO, intent-based keyword targeting, strategic retargeting and email marketing, Firefect Digital’s multi-channel digital marketing strategy pushed Texan Hyundai well beyond their early sales goals. In terms of generating revenue, the campaign was as efficient as it was profitable. Working with Firefect and emphasizing digital strategies over traditional media saved Texan Hyundai 60% in marketing costs compared to spending with their previous agency. These efforts reached beyond the [...]
How SEO Has Changed SEO has changed significantly over the past decade, transforming from a simple understanding of algorithms into a discipline unto its own. Search engine optimization today primarily deals with machine-learning, context-sensitive systems that are intentionally designed not to be fooled. Spam, over-optimized pages, and to a certain extent even keywords are all becoming defunct in the modern era. Google's Quality Update in 2011 The face of modern search engine optimization began to change in 2011, with the Google Panda update. In prior years, search engines had relied purely upon search term relevancy. Users would enter in queries and the search engine would simply try to return sites that were most relevant to those queries. In practice, this made it fairly easy for [...]
A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.
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