Does SEO Still Matter?

Digital marketing changes at a remarkable pace, often leaving website owners wondering what they should do to get the best results. Recently, phrases such as “content is everything” have become commonplace in SEO news headlines. The new emphasis on content naturally can make you wonder if SEO still matters, or if it’s dead. Humble beginnings SEO began in the early days of internet search. Website owners discovered that they could “game the system” by loading pages with keywords. Primeval search engines simply counted keywords and their frequency when determining what results to show to their users. All that has changed. Algorithms rule Nowadays, Google dominates the search industry and has revolutionized search to ensure that users can find high-quality, actionable content. The algorithm that [...]