A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.
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SEO Learning Resources are all over the web, but we don't always know which ones to trust! In most cases, people are just publishing curated content that they see from the original sources. So, I've put together a list of SEO Resources that you can count on. MOZ SEO Beginners Guide Kiss Metrics Comprehensive SEO Guide for Beginners Quicksprout The Beginners Guide to Online Marketing Joshua Belland Learn SEO Search Engine Journal
The most widely used website on the internet is call Google. For those of you who don't know what Google is, I'd just give up right about now... Millions of people conduct searches on the Internet using search engines such as Google, Yahoo, and Bing on a daily basis. While you and everyone else in the world use search engines every day, it begs the question... do you really know how search engines work? Core Functionality of a Search Engine Basically all search engines both large and small function and operate in the same manner. Their purpose hasn't changed much over the past couple decades. Search engines capture information from websites using what is commonly called a spider, crawler, or bot. The Role of Hyperlinks The search engine spider crawls webpages all throughout the internet, using links to find new pages. Hyperlinks determine the architecture of a website. Understanding Search Engine Indexing Search engine indexing is the process of a search engine collecting, parses and stores data for use by the search engine. Once the information is captured, the spider submits it to [...]
Learn Search Engine Friendly Basics The basic principals on how to make your website search engine friendly SEO is a marketing tool that enables an enterprise to improve the online rankings and visibility of its website. In order to maximize SEO, businesses need a fundamental understanding of the following search engine basics: SEO drives traffic, increases rankings on search engines and enhances online visibility in an organic (non-paid) way, thereby reducing the need to rely on paid search engine marketing (SEM). Effective SEO requires identification of keywords consumers frequently use to search the Internet for a specific company, organization, product, service or resource. Correctly identifying, therefore, the words most commonly associated with an industry allows a business in that industry to include those words in the content it posts on its website. In doing so, it raises its rankings on search engines. One of the search engine basics businesses often overlook is that successful online marketing requires more than simply maximizing results based on keyword usage. Additional factors to consider include: A website must be simple to navigate. Site architecture that search engines [...]
What is SEO? Search Engine Optimization (SEO) is a marketing tactic used to improve search engine rankings for a target webpage. SEO specifically refers to organic search engine traffic, or natural search engine traffic. SEO does not include or have anything to do with paid advertising or Google's search ads. Paid search ads are often referred to as SEM or PPC. How Does SEO Benefit a Business? Every time someone searches on Google, they are looking for something. It is either a solution, an answer to a question or perhaps the next restaurant they plan to dine at. However you look at it, every keyword has a meaning and a purpose. Now, imagine there were a few keywords that people searched a lot more often and those keywords aligned with the services you offer or the products you sell. The person searching is more than likely looking for that product or service to buy and if you aren't at the top of Google.... you guessed it - You won't get the sale. SEO is the process of optimizing your website so that [...]
Owning a business is not easy, and I think most would agree that one of the biggest challenges is knowing where to invest marketing dollars. The first step is to understand your market. This is something that every business owner or company executive should know; otherwise the business is being setup for failure. Keeping this in mind, businesses are currently spending billions of dollars on online advertising like Google Adwords, Facebook, etc. However, many small business owners are still resistant to change while they see their old offline marketing return on investment (ROI) quickly shrink. Why is this happening? Here are 5 answers to that question. 1. The Yellow Phone Book Is Dead In a recent survey performed by Harris Interactive reports that “Nearly 70% of adults in the U.S. “rarely or never” use the phone book.” This survey was conducted on behalf of Whitepages.com to bring more attention to their website, Ban the Phone Book, designed to educate people about the 165,000 tons of waste phone books generate per year. 2. What About Email Marketing? It’s no secret that email marketing has [...]