Search Engine Friendly Basics

Learn Search Engine Friendly Basics The basic principals on how to make your website search engine friendly SEO is a marketing tool that enables an enterprise to improve the online rankings and visibility of its website. In order to maximize SEO, businesses need a fundamental understanding of the following search engine basics: SEO drives traffic, increases rankings on search engines and enhances online visibility in an organic (non-paid) way, thereby reducing the need to rely on paid search engine marketing (SEM). Effective SEO requires identification of keywords consumers frequently use to search the Internet for a specific company, organization, product, service or resource. Correctly identifying, therefore, the words most commonly associated with an industry allows a business in that industry to include those words [...]