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19 05, 2016

Search Engine Friendly Basics

By |May 19th, 2016|Categories: , |Tags: , |0 Comments

Learn Search Engine Friendly Basics The basic principals on how to make your website search engine friendly SEO is a marketing tool that enables an enterprise to improve the online rankings and visibility of its website. In order to maximize SEO, businesses need a fundamental understanding of the following search engine basics: SEO drives traffic, increases rankings on search engines and enhances online visibility in an organic (non-paid) way, thereby reducing the need to rely on paid search engine marketing (SEM). Effective SEO requires identification of keywords consumers frequently use to search the Internet for a specific company, organization, product, service or resource. Correctly identifying, therefore, the words most commonly associated with an industry allows a business in that industry to include those words in the content it posts on its website. In doing so, it raises its rankings on search engines. One of the search engine basics businesses often overlook is that successful online marketing requires more than simply maximizing results based on keyword usage. Additional factors to consider include: A website must be simple to navigate. Site architecture that search engines [...]