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Sourced through Scoop.it from: www.business2community.com
Sourced through Scoop.it from: www.business2community.com
The most widely used website on the internet is call Google. For those of you who don’t know what Google is, I’d just give up right about now…
Millions of people conduct searches on the Internet using search engines such as Google, Yahoo, and Bing on a daily basis. While you and everyone else in the world use search engines every day, it begs the question… do you really know how search engines work?
Basically all search engines both large and small function and operate in the same manner. Their purpose hasn’t changed much over the past couple decades. Search engines capture information from websites using what is commonly called a spider, crawler, or bot.
The search engine spider crawls webpages all throughout the internet, using links to find new pages. Hyperlinks determine the architecture of a website.
Search engine indexing is the process of a search engine collecting, parses and stores data for use by the search engine. Once the information is captured, the spider submits it to the search engine’s index. This information is utilized to store data in a logical format, making information retrieval much faster and more efficient.
Algorithm - a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
Every sophisticated computer program has some sort of algorithm that it uses to work through a sequence of events. This algorithm determines which decisions it will make. In Google’s scenario, the decision is going to be where to place each webpage in the index.
Just to give you an idea, Google incorporates more than 200 different ranking factors with its algorithm. Here is a nice infographic so you can more easily visualize it.
It’s all in the secret sauce, baby! Well, an algorithm at least. While every search engine has an algorithm to provide search results, each calculation is somewhat different based on the particular search engine. Each search engine may have different criteria that is used in the algorithm or the criteria may be weighted differently. This results in different rankings for each search engine results.
There are many moving parts with search engines, especially search engines like Google. While, the core functionality comes down to relevancy and keywords, how does Google determine which website hits first page for “Ford Trucks. “
Think about it. There are only 10 spots on the first page and you get over a million search results when you Google “Ford Trucks.”
While every search engine seems to work the same in function, each search engine company keeps their algorithms a secret. The reason is because they do not want people outside the company to understand or know the specifics behind the search engine’s design or operations, especially the algorithm.
Google favors big brands. This is partly due to the fact that bigger brands spend more time developing their content. They spend a lot of money and they abide by very strict brand guidelines. That said, bigger brands pose less of a threat to Google’s users in terms of displaying spammy or low quality content.
Hopefully you don’t feel discouraged by that because with SEO, you can still beat them. You just have to be more efficient, develop better quality content and have a solid SEO plan in place.
The other reason why it seems that Google favors brands is because Google’s ranking algorithm is pretty much a popularity contest. For instance, take the keyword “Ford Trucks” again with over 1 mm results.
While theoretically, all one million pages could have the same exact keywords and number of words on each page, but that still doesn’t help us determine the quality, validity and value of the content to Google’s users. Google’s smarter than that…
Instead, Google uses links or backlinks to help separate the most helpful, relevant content from the low quality content which provides Google users little to no value.
In fact, this idea, PageRank, developed by former Google CEO, Larry Page, was what truly separated Google from other search engines like AOL, ASK Jeeves, Yahoo, etc..
SEO is a marketing tool that enables an enterprise to improve the online rankings and visibility of its website. In order to maximize SEO, businesses need a fundamental understanding of the following search engine basics:
One of the search engine basics businesses often overlook is that successful online marketing requires more than simply maximizing results based on keyword usage. Additional factors to consider include:
Regardless of product, service, or mission, few organizations can hope to succeed without a comprehensive marketing program. And for most businesses, online marketing has become a necessity. But, what is so great about online marketing?
When a company has a website that is easy to find, easy to navigate, and engages visitors, this makes that website visible, credible, and a lead generating machine . Sounds simple enough. However, if it was, all online marketing campaigns would be successful. Clearly they are not.
The key to success is, of course, online traffic and the key to online traffic is effective use of search engines. Consumers won’t become customers of a business if they can’t find that business. This is one of the most fundamental of search engine basics and is why so much emphasis is placed on search engine optimization (SEO).
Google is moving to mobile first indexing in the near future. This is a big move, as no one has ever experienced this type of change before. Mobile first indexing requires a website to be mobile friendly, load quickly, and stay consistent.
Design at work doesn’t need to be hard.
Sourced through Scoop.it from: designschool.canva.com
If you think that you may need a rebrand, perhaps you do. Jacqueline Thomas provides you with several guidelines and tips on how to rebrand with simplicity in mind.
As she tells the story of how you can approach your next rebrand, she provides beautiful visual logo examples and elements to solidify the message.
Perhaps more important than asking “what is search engine optimization” (especially for small and medium-sized businesses), is why is SEO so important?
In a nutshell, employing a well planned SEO strategy can drive serious traffic, increasing rankings which result in brand visibility and awareness, all through organic search results (natural search results. Not Ads).
A comprehensive online marketing strategy requires more than simply maximizing results based on keyword usage; however, designing site architecture that simplifies navigation is a key factor to improving search rankings.
Each algorithm is constructed using numerous factors, most of which are proprietary and, therefore, not available to businesses so that they can deconstruct them and develop workarounds.
When it comes to increasing search rankings, which then drive traffic to a website, the site’s content is the factor that most influences algorithms to rank some results higher than others.
So, what is search engine optimization? It’s the best, most cost-effective way for companies to market themselves and what they sell or do if they produce content that is unique, informative and related to topics for which Internet searches are conducted and the website it is easy to view and use.
Get all the free tools and resources you need to kick your visual content up a notch. 29 Free Tools inside.
Sourced through Scoop.it from: blog.hubspot.com
One of the biggest things that some SEO practitioners will forget is the importance of having quality content. Visual content is the most compelling and shareable; video- even better.
5 Tips to Keep Your WordPress Site Safe From Hackers https://t.co/ukf4tE2FNT— Joshua Belland (@JoshBelland) April 27, 2016
Many website CMS platforms, especially WordPress, are vulnerable to certain attacks performed by malicious hackers. In some cases, these hackers seek to gain SEO benefits, while others may have other intentions in mind. Either way, here are 3 easy NGINX web rules that will help you prevent these attackers from injecting malware or gaining control over your website:
If you use WordPress, you may be interested in 5 tips to keep your WordPress site safe from hackers.