I get this question a lot... I mean, quite a bit and it is not the easiest question to answer. In order to confidently provide a prospective client with a quote, they need to understand the value of what they are getting and what all goes into it. But before I touch on the value and the deliverables, allow me to share some credible industry data. SEO Industry Rates Survey Results In 2013, a survey was performed by Search Engine Watch, where they requested the average pricing of every agency considered to be credible in the industry. Based on those results, it was determined that the average retainer for SEO services ranges between $750-$5,000/mo. Wow... that's a broad range. I mean, what determines the pricing and what separates $750 from $5,000? The pricing ranges are determined based on the business and the extent of services needed for the client. Some market verticals have less competition, which require less effort, while others require highly complexed strategies with multiple keyword themes requiring significant amounts of research, content and outreach. How SEO Actually Works Most business owners [...]
By SEO Consultant - Joshua BellandWhat are Backlinks?A backlink occurs when one webpage links to another webpage located on a different website (domain name). The page that the link is pointed to is the page which has the backlink. To further illustrate, let's take a look at the anatomy of a backlink.How Backlinks Affect SEO:Backlinks can significantly improve your search rankings, and many SEO experts feel that they are one of the most important tools for improving your search rankings. There are two main reasons why they are beneficial to your search rankings. One thing that makes them beneficial to your search rankings that they can increase your website's traffic. In addition, Google scans the internet for backlinks to your website.Types Of Backlinks:There are many types of backlinks. Some of them are raw URLs, but many others are anchor links. In addition, there are many places where you can post backlinks. There also are different types of content that you can post along with your backlink. All of these things can affect the amount and type of traffic that your website gets. Here are [...]
SEO Learning Resources are all over the web, but we don't always know which ones to trust! In most cases, people are just publishing curated content that they see from the original sources. So, I've put together a list of SEO Resources that you can count on. MOZ SEO Beginners Guide Kiss Metrics Comprehensive SEO Guide for Beginners Quicksprout The Beginners Guide to Online Marketing Joshua Belland Learn SEO Search Engine Journal
Local SEO Keyword Insights That Make a Difference Why do people choose a query for their search a certain way? For instance, what is the difference between Houston Engagement Rings vs Engagement Rings Houston? The answer is in the context. Let's take a look. Part of the local SEO keyword research process is collecting data. Many tools such as SEMrush, Google Keyword tool and others provide SEO practitioners with valuable data such as search volume, cost per click (CPC), competition and historical trends; however, to have a successful SEO campaign that produces real ROI requires more insight than that which can only come from one's creativity and cognitive process. Local SEO Keyword Examples Let's use a product as our first example. People search for products locally differently than they search for a business or service. If we run a keyword analysis on the phrase "Engagement Rings Houston," SEMrush comes back with 1,600 searches per month. That is a pretty high number for a local keyword, but what happens when we change the wording around a bit. Logically we might think that the term "Houston [...]
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The most widely used website on the internet is call Google. For those of you who don't know what Google is, I'd just give up right about now... Millions of people conduct searches on the Internet using search engines such as Google, Yahoo, and Bing on a daily basis. While you and everyone else in the world use search engines every day, it begs the question... do you really know how search engines work? Core Functionality of a Search Engine Basically all search engines both large and small function and operate in the same manner. Their purpose hasn't changed much over the past couple decades. Search engines capture information from websites using what is commonly called a spider, crawler, or bot. The Role of Hyperlinks The search engine spider crawls webpages all throughout the internet, using links to find new pages. Hyperlinks determine the architecture of a website. Understanding Search Engine Indexing Search engine indexing is the process of a search engine collecting, parses and stores data for use by the search engine. Once the information is captured, the spider submits it to [...]
Learn Search Engine Friendly Basics The basic principals on how to make your website search engine friendly SEO is a marketing tool that enables an enterprise to improve the online rankings and visibility of its website. In order to maximize SEO, businesses need a fundamental understanding of the following search engine basics: SEO drives traffic, increases rankings on search engines and enhances online visibility in an organic (non-paid) way, thereby reducing the need to rely on paid search engine marketing (SEM). Effective SEO requires identification of keywords consumers frequently use to search the Internet for a specific company, organization, product, service or resource. Correctly identifying, therefore, the words most commonly associated with an industry allows a business in that industry to include those words in the content it posts on its website. In doing so, it raises its rankings on search engines. One of the search engine basics businesses often overlook is that successful online marketing requires more than simply maximizing results based on keyword usage. Additional factors to consider include: A website must be simple to navigate. Site architecture that search engines [...]
Design at work doesn't need to be hard.
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If you think that you may need a rebrand, perhaps you do. Jacqueline Thomas provides you with several guidelines and tips on how to rebrand with simplicity in mind.
As she tells the story of how you can approach your next rebrand, she provides beautiful visual logo examples and elements to solidify the message.
What is SEO? Search Engine Optimization (SEO) is a marketing tactic used to improve search engine rankings for a target webpage. SEO specifically refers to organic search engine traffic, or natural search engine traffic. SEO does not include or have anything to do with paid advertising or Google's search ads. Paid search ads are often referred to as SEM or PPC. How Does SEO Benefit a Business? Every time someone searches on Google, they are looking for something. It is either a solution, an answer to a question or perhaps the next restaurant they plan to dine at. However you look at it, every keyword has a meaning and a purpose. Now, imagine there were a few keywords that people searched a lot more often and those keywords aligned with the services you offer or the products you sell. The person searching is more than likely looking for that product or service to buy and if you aren't at the top of Google.... you guessed it - You won't get the sale. SEO is the process of optimizing your website so that [...]