How SEO Has Changed from 10 Years Ago to 2017 (Post Fred & Feb 7 Update)

By |2017-04-27T23:09:38+00:00April 27th, 2017|Categories: |Tags: , , , |0 Comments

How SEO Has Changed SEO has changed significantly over the past decade, transforming from a simple understanding of algorithms into a discipline unto its own. Search engine optimization today primarily deals with machine-learning, context-sensitive systems that are intentionally designed not to be fooled. Spam, over-optimized pages, and to a certain extent even keywords are all becoming defunct in the modern era. Google's Quality Update in 2011 The face of modern search engine optimization began to change in 2011, with the Google Panda update. In prior years, search engines had relied purely upon search term relevancy. Users would enter in queries and the search engine would simply try to return sites that were most relevant to those queries. In practice, this made it fairly easy for search engine optimizers to game the system. In a simple context, someone looking for "socks" would simply be looking for the website that mentioned "socks" the most. Panda update changed all of this. Instead of simply targeting relevant websites, Google's update attempted to determine the actual quality of that website. Instead of just posting relevant results, Google wanted to [...]