19 10, 2015
Technical SEO is normally executed at the very beginning of an SEO campaign. If you are optimizing a website being redesigned, you should first start off with a SEO website redesign audit, which involves some additional steps in your SEO process prior to launching the website. That said, here are 8 technical SEO tactics you should be implementing on every website you optimize.As Google’s algorithm becomes more focused on detecting User Experience behavioral patterns, technical SEO is becoming more important each day. Many people overlook technical SEO and focus solely on content. If that is you, then frankly, you need a better strategy. Without a solid technical SEO foundation to stand on, you are setting your campaign up for failure.
12 10, 2015
Customer Match to target a particular email address with advertising. Google will show your PPC ads to a list of email addresses you provide. When the users associated with those addresses log into Gmail, they will have your ads matched to them while using Google online properties. With this type of personalization in your arsenal, you can develop separate lists as the various audience you desire to reach. As an example, you can add email addresses of people who signed up for your automotive sales newsletter to your AdWords audience to which you want to market vehicles. When these users log into Gmail, they will see your vehicle ads in search, YouTube, and Gmail, giving you a chance to fine-tune your message with unprecedented precision.AdWords users can use
Advantages of Customer MatchThe Customer Match feature will help businesses reclaim old customers, exclude current customers from advertising campaigns, cross-sell to existing customers, and find similar customers. The power that Customer Match offers will inevitably attract business customers who need to get more results for their PPC budget.
Disadvantages of Customer MatchDespite the attractive features of Customer Match, Google has added some negative attributes to the program. A requirement for users to have email lists of at least one-thousand customers before they can use the new feature. Many smaller AdWords customers will not have the opportunity to use the feature because they do not have enough qualifying customers to target.
Motivating DecisionsSome reports suggest Google has taken the drastic step of allowing the targeting of particular people as a response to similar personalized targeting features enabled by Facebook’s Custom and Twitter’s Tailored Audiences. Although Google’s AdWords reach transcends most other PPC advertising programs, Google might not want to see customers leave AdWords to get personalization options.
Privacy ConcernsNow that Google has taken the bold step of selling it Gmail user base to the highest bidder, analysts wonder how the firm will preserve the privacy and security of its user base. Although queried on the topic, Google so far responds that the company will manage the customer match program in a way that preserves safety and privacy.
6 10, 2015
4 10, 2015
1 10, 2015
How to View Segments in Google AnalyticsA segment is a subset of your Analytics data. For example, you see that 1,000 people visited your website last month, but you want to see specifically how many of them came from Google organic search. The combination of source, Google, and medium, organic, is a subset of your data, thus allowing you to create a Segment to gain insight from that online channel. When you first login to your Google Analytics account, the first view you see is from All Sessions. This set of data includes all of your site visitors. If you click on the All Sessions tab, you will notice that a large menu with a list of segments drops down. You may not see some of the segments I have in my account in your account because I’ve created Advanced (custom) segments that I use for specific goals I’m trying to reach in a campaign.
Using Filters Vs. SegmentsBefore you can start segmenting data for SEO in Google Analytics, you have to first understand which traffic sources are relevant to SEO. You can first start by which Medium to use for our SEO analysis. Generally, the two primary mediums one would use for SEO are:
- Expand audience menu and click Mobile.
- Select Overview.
Creating an Advanced SegmentCreating advanced segments can get pretty complicated and deep, but the one you will create for SEO doesn’t require much customization. First start by opening the list of segments again. Click the red New Segment button. Name your segment Organic and Referral Traffic. Using specific naming conventions will help you tremendously down the line. Now follow these steps: Click Conditions.
- Change the dropdown selection from Ad Content to Medium. Then, type in organic.
- Once you have it set to Medium contains Organic, press OR on the right.
- Once you see the second row for your next condition, change the selection to Medium again and type referral in the empty field.
15 06, 2015
Jeff James started a cool Father’s Day campaign called #DadInspires. All you have to do is record a video of yourself holding a sign with one or two words conveying how your dad inspired you. Once you record the clip (up to 30 seconds), just post it on twitter or facebook with #dadinspires. Check mine out!
2 01, 2015
When building out a new web page, you need to be thinking about how your users receive the message and how Google reads it. The fact is that you want to engage your readers by making it simple and interesting to read, but at the same time, keywords still do matter… No matter what the “SEO is Dead” protestors say.
Now it’s time to analyze the results in the Phrase Match Report.
As you can see, the search volume isn’t super impressive and SEMrush only yields two results in the Phrase Match Report. We will now direct our attention to the Related Keywords Report. You will need to view the full report to see all of them, but for this example I will show the top 10.
SEMrush provides keyword search volumes for the entire U.S. While this particular campaign is going to be local, these metrics still provide a list of the most prominent related keywords. By integrating these keywords with the website content, the primary keyword rankings can be improved.
Pro Tip: Keep in mind, that keyword phrases can be spread out in a variety of ways. Use Google’s universal search results to your advantage by implementing these keywords in image alt tags and file names for image search, video titles and descriptions (self-hosted using a video xml sitemap) for video results, and of course- titles, meta descriptions, headings, anchor text, and website copy for organic search.
Keyword optimization has changedIn the past, Keyword Optimization was a calculated approach to finding the right densities to get your content to rank higher. As Google continued to come out with algorithm updates, this changed drastically bringing many more factors into play. So now, in 2015, it’s important to understand how Google reads your content. Simply put, your target keywords hold much less value than the related keywords (semantic keywords). Based on some simple testing with a free tool I like to use called LSIKeywords.com, I’ll show you how I came to this conclusion. The first step is doing some basic keyword research to find your main high traffic keywords. In this case, I’m working with a dental client who wants to be found for porcelain veneers Houston. So, to get an idea of the search volume, I will either use SEMRush (Paid) or Google Keyword Planner (Free). For this demonstration, I’m going to use SEMRush because it also gives me an idea of who my competitors are. When I login to SEMrush, I will simply type in porcelain veneers Houston
Using LSIkeywords.com for semantic search strategies
Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.LSIKeywords.com is effective because it shows you the keyword densities of top ranking competitors for your primary keyword. I have personally had success ranking webpages by simply mimicking keyword patterns collected from top ranking competitors. This doesn’t always get you instant success due to other factors like backlink profiles and website architecture, but it certainly can give your rankings a boost. Give this strategy a shot and let me know how it works. Read the top three ranking competitor’s copy all of the way through to get a better idea of where they are placing their keywords. Then, once you’ve implemented them, wait a week and see if you notice any improvements.
12 11, 2013
There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google looking at?
1. Total Number of Inbound LinksLooking at all of the competitors in this matrix, we can see that some of them have massive amounts of links. This information is completely useless. I’ve seen spammy blog networks hit websites with 100k backlinks and take their traffic down by 30%. What is more important is the referring domains.
2. Referring DomainsWhen comparing the amount of referring domains to total links, I typically look at the ratio. For instance, dizzyheights.com has 116,714 links coming from 63 referring domains. This means absolutely nothing to Google! If anything, it’s most likely hurting their rankings. It appears spammy and completely fabricated. Going deeper, we step into the referring IPs.
3. Referring IPsMany websites share IP addresses. When your hosting multiple websites on the same server, in many cases you’re sharing an IP address with the same IP address. You can use a reverse IP domain check to see other websites you’re sharing an IP with. You not only want your links to be coming from different domains, but different IPs as well, otherwise anyone could manually build backlinks which wouldn’t be good for Google.
4. Referring SubnetsTo take it a step further, Google checks to see if your backlinks are all on the same subnet. Even with different IP Addresses, they can still be on the same subnet.
5. Deep Link RatioWhen people naturally link to a website, they usually link to a relevant page. If all of your backlinks are pointed to the root domain, chances are that it’s either a bunch of directories or backlinks are being manually fabricated. The higher the deep link ratio, the better.
17 10, 2013
While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below.
Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1There were over 1600 responses to the poll. These were the results:
- 63% of the respondents said that their site was hurt bad.
- 21% said that their site had no change at all.
- 8% said that their website recovered from the previous penguin update.
- 6.2% that their rank gained with more traffic.
The Guidelines Never ChangedAs SEOs we’ve all tried to “manipulate” rankings. I mean… isn’t that part of our job? Some of us have tried riskier tactics than others. Now, it’s just getting to the point where these old tactics aren’t working for us anymore. Sigh… so what do I do now? The same thing that Google has been saying since the very beginning! Create great content and let links build naturally! Yeah… yeah… yeah… so you’re one of those “link building is dead” guys? No, I love link building. In fact, it’s what I am most passionate about. Link building isn’t dead, just the meaning has changed.
What Link Building Means TodayWith today’s link building there are some very specific “Dos” and “Don’ts.” Let’s go over a few, shall we?
Link Building Don’ts
- Keyword Filled Anchor Text- Instead, use your brand in your anchor text.
- Guest post byline links with keyword anchor text. Again, use your brand name or domain name.
- Buying links- This has been the case for a long time now, but people are still doing it.
- Blog Networks- Google is on these like the DEA is on drug cartels. Stay away from them.
- Press Releases and Ezine Articles- You should read John Lincolns article discussing this.
Link Building Do’s
- Write beautiful, amazing, and compelling content.
- Build an outreach network of people in your industry.
- Focus on building a strong social following.
- Link to other authorities in your industry.
- Don’t be afraid to discuss your opinions.
- Be an innovator, not a follower!
16 10, 2013
Part of our jobs as SEOs includes gather data for campaigns we’re conducting research on. Most of us have a collection of sources bookmarked or we subscribe to a service to speed up the process. One way of gathering data is by submitting queries to Google to get keyword ranking data, collect information on competitors and collect historical data to help us understand Google’s algorithm changes at a deeper level. With some knowledge of web development, there is an API solution that up until now hasn’t been heard of. It is currently in beta testing and requires you to apply for an API key, but is free to use for the time being if your application is approved. If you are a big data geek like me, you are going to want to check this out. To give you an example of how this API can be used, I’ll tell you about an application I’m working on. It basically allows you to match multiple keyword queries (up to 10,000 queries per hour) with certain advanced search operators to pull in bulk data. I won’t go too much further into detail but hopefully this gives you an idea of the capabilities the API offers. Sure, roll your eyes OR check it out for yourself. Happy programming!