SEO Strategies

Home » SEO Strategies » Page 4
27 04, 2016

5 Tips to Keep Your WordPress Site Safe From Hackers

By |April 27th, 2016|Categories: , |0 Comments

If you're experienced with Wordpress, there is no doubt that you've encountered some form of malicious attack or bot spam. Wordpress is known for having security vulnerabilities, but regardless, it is still the most widely used CMS on the web, and for good reason. So for those of you who have just been hacked or want to take preventative measures, here are 5 quick tips that will keep your Wordpress site free of malware and safe from intruders. Ensure that there is not an admin account named “admin” in the system – it is the most popular username out there and should not be used Use https (ssl certificate) for the site to prevent data theft when logging in – requires ssl certificate that can be bought for about 200 per year After a hack, change all passwords for your users and make sure they are strong Keep wordpress up to date with latest version After hack, run a virus scan on site – can be accomplished with available plugins Let's chat! 5 Tips to Keep Your WordPress Site Safe From Hackers https://t.co/ukf4tE2FNT— Joshua [...]

27 04, 2016

3 Easy Ways Secure Your Website’s CMS on NGINX

By |April 27th, 2016|Categories: |0 Comments

Many website CMS platforms, especially Wordpress, are vulnerable to certain attacks performed by malicious hackers. In some cases, these hackers seek to gain SEO benefits, while others may have other intentions in mind. Either way, here are 3 easy NGINX web rules that will help you prevent these attackers from injecting malware or gaining control over your website: This is to prevent Click Jacking: https://geekflare.com/add-x-frame-options-nginx/ add_header X-Frame-Options "SAMEORIGIN"; This is to prevent XSS Attacks: https://geekflare.com/nginx-webserver-security-hardening-guide/ add_header X-XSS-Protection "1; mode=block"; This is another layer of protection to prevent TRACE, DELETE, PUT, or OPTIONS requests... you can update the command as needed if the site requires one of those protocols: https://geekflare.com/nginx-webserver-security-hardening-guide/ if ($request_method !~ ^(GET|HEAD|POST)$ ) {        return 405; } If you use Wordpress, you may be interested in 5 tips to keep your Wordpress site safe from hackers.

19 10, 2015

8 Technical SEO Tactics You Need to Know in 2015

By |October 19th, 2015|Categories: |0 Comments

As Google’s algorithm becomes more focused on detecting User Experience behavioral patterns, technical SEO is becoming more important each day. Many people overlook technical SEO and focus solely on content. If that is you, then frankly, you need a better strategy. Without a solid technical SEO foundation to stand on, you are setting your campaign up for failure. Technical SEO is normally executed at the very beginning of an SEO campaign. If you are optimizing a website being redesigned, you should first start off with a SEO website redesign audit, which involves some additional steps in your SEO process prior to launching the website. That said, here are 8 technical SEO tactics you should be implementing on every website you optimize. 1. Make Your Website Mobile Ready A website that is mobile ready means more than using a responsive framework. There are several additional technical factors that come into play. Be conscious of the fact that mobile devices that aren’t hooked up to wi-fi don’t load data as quickly, so it’s important that your website is blazing fast. Today’s standards suggest that your page [...]

12 10, 2015

Google Adwords Will Allow Advertisers to Target by Email

By |October 12th, 2015|Categories: |0 Comments

AdWords users can use Customer Match to target a particular email address with advertising. Google will show your PPC ads to a list of email addresses you provide. When the users associated with those addresses log into Gmail, they will have your ads matched to them while using Google online properties. With this type of personalization in your arsenal, you can develop separate lists as the various audience you desire to reach. As an example, you can add email addresses of people who signed up for your automotive sales newsletter to your AdWords audience to which you want to market vehicles. When these users log into Gmail, they will see your vehicle ads in search, YouTube, and Gmail, giving you a chance to fine-tune your message with unprecedented precision. Advantages of Customer Match The Customer Match feature will help businesses reclaim old customers, exclude current customers from advertising campaigns, cross-sell to existing customers, and find similar customers. The power that Customer Match offers will inevitably attract business customers who need to get more results for their PPC budget. Disadvantages of Customer Match Despite the [...]

6 10, 2015

Is Authorship Going to Come Back?

By |October 6th, 2015|Categories: |0 Comments

On October 1st, 2015 at SMX East, Gary Illyes from Google stated that Authorship still has a purpose on your website. Without divulging too much information, Illyes advised everyone who currently has authorship markup on their site to keep it on. "You never know when Google may start to use it again," he said. Well over a year ago, Google announced that authorship would basically be useless from here on out, but apparently that is not the case anymore. This begs the question, will it be presented in the same fashion it was before? Will author's faces still appear in the search results? Many believe the primary reason Google eliminated authorship was because authorship took away from their ppc ad revenue. Regardless of the reason, it will be interesting to see what comes of it. Source: http://www.searchenginejournal.com/google-may-still-do-something-with-authorship-markup-in-the-future/142328/

4 10, 2015

How to Install Google Tag Manager On WordPress Video Tutorial

By |October 4th, 2015|Categories: |0 Comments

http://signetinteractive.wistia.com/medias/ft4w2h9rj3?embedType=seo&videoWidth=640 Installing Google Tag Manager on your WordPress site is a great idea. It helps consolidate all of your scripts and tags into one place. You install… and manage any tag your need on your website from Google Analytics to Google AdWords conversion tracking. This video will take you through the simple steps on how to setup Google Tag Manager and install Google Analytics through it in just a few short minutes. […]

1 10, 2015

Using Google Analytics for SEO – Part 1

By |October 1st, 2015|Categories: |0 Comments

Whether you are doing your own SEO or hire someone to do it for you, sometimes it can be difficult to measure performance in Google Analytics. In the beginning of a SEO campaign, it is very difficult to measure performance because SEO is a long-term strategy that can take anywhere from 3-6 months to start seeing real results. Nonetheless, it is important for you to track and measure performance over the duration of the campaign; however, before you can do that, you need to know how to Segment your data for SEO in Google Analytics properly. How to View Segments in Google Analytics A segment is a subset of your Analytics data. For example, you see that 1,000 people visited your website last month, but you want to see specifically how many of them came from Google organic search. The combination of source, Google, and medium, organic, is a subset of your data, thus allowing you to create a Segment to gain insight from that online channel. When you first login to your Google Analytics account, the first view you see is from All [...]

15 06, 2015

Dad, You Inspire Me #DadInspires

By |June 15th, 2015|Categories: |0 Comments

Jeff James started a cool Father's Day campaign called #DadInspires. All you have to do is record a video of yourself holding a sign with one or two words conveying how your dad inspired you. Once you record the clip (up to 30 seconds), just post it on twitter or facebook with #dadinspires. Check mine out! #DadInspires @jeffjamesnow thanks for making this happen! http://t.co/8GMVJzInNX pic.twitter.com/KDHjEGCQIB — Joshua Belland (@JoshBelland) June 15, 2015

2 01, 2015

Semantic Search SEO Strategy Case Study

By |January 2nd, 2015|Categories: |0 Comments

When building out a new web page, you need to be thinking about how your users receive the message and how Google reads it. The fact is that you want to engage your readers by making it simple and interesting to read, but at the same time, keywords still do matter... No matter what the "SEO is Dead" protestors say. Keyword optimization has changed In the past, Keyword Optimization was a calculated approach to finding the right densities to get your content to rank higher. As Google continued to come out with algorithm updates, this changed drastically bringing many more factors into play. So now, in 2015, it's important to understand how Google reads your content. Simply put, your target keywords hold much less value than the related keywords (semantic keywords). Based on some simple testing with a free tool I like to use called LSIKeywords.com, I'll show you how I came to this conclusion. The first step is doing some basic keyword research to find your main high traffic keywords. In this case, I'm working with a dental client who wants to be [...]

12 11, 2013

5 Main Factors to Look At When Doing A Backlink Analysis

By |November 12th, 2013|Categories: , , , |Tags: , |2 Comments

There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google looking at?   Get your own free competitive site audit with Analytics SEO   1. Total Number of Inbound Links Looking at all of the competitors in this matrix, we can see that some of them have massive amounts of links. This information is completely useless. I've seen spammy blog networks hit websites with 100k backlinks and take their traffic down by 30%. What is more important is the referring domains.   2. Referring Domains When comparing the amount of referring domains to total links, I typically look at the ratio. For instance, dizzyheights.com has 116,714 links coming from 63 referring domains. This means absolutely nothing to Google! If anything, it's most likely hurting their rankings. It appears spammy and completely fabricated. Going deeper, we step into [...]

Page 4 of 5
1 2 3 4 5