On October 1st, 2015 at SMX East, Gary Illyes from Google stated that Authorship still has a purpose on your website. Without divulging too much information, Illyes advised everyone who currently has authorship markup on their site to keep it on. “You never know when Google may start to use it again,” he said.
Well over a year ago, Google announced that authorship would basically be useless from here on out, but apparently that is not the case anymore. This begs the question, will it be presented in the same fashion it was before? Will author’s faces still appear in the search results? Many believe the primary reason Google eliminated authorship was because authorship took away from their ppc ad revenue. Regardless of the reason, it will be interesting to see what comes of it.
Joshua Belland is the CEO & Founder of Joshua Belland SEO Consulting. He specializes in developing SEO driven content strategies, while using his web development skills for technical SEO. Josh's career in SEO started in 2009 and uses his blog/writing as a means to give back to the SEO community while educating other's in the industry.
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