One of the biggest things that some SEO practitioners will forget is the importance of having quality content. Visual content is the most compelling and shareable; video- even better.

You have to remember that Google is looking for signals that indicate your website is popular. This is something that they have become very good at doing, and if you have the right combination of social signals, links, high quality content, etc… you may find yourself getting much more traffic than the social media exposure generates.