Semantic Search SEO Strategy Case Study

When building out a new web page, you need to be thinking about how your users receive the message and how Google reads it. The fact is that you want to engage your readers by making it simple and interesting to read, but at the same time, keywords still do matter... No matter what the "SEO is Dead" protestors say. Keyword optimization has changed In the past, Keyword Optimization was a calculated approach to finding the right densities to get your content to rank higher. As Google continued to come out with algorithm updates, this changed drastically bringing many more factors into play. So now, in 2015, it's important to understand how Google reads your content. Simply put, your target keywords hold much less value [...]