October 2019

The Complete Keyword Research Guide for SEO

Why I Wrote a Keyword Research for SEO Guide Any Beginner’s SEO 101 Guide will tell you that Keyword Research is the first step in the SEO process. However, many guides fail to explain the actual process of conducting keyword research. There are different keyword types, latent semantic indexing, audience profiles and difficult metrics to account for. For this reason, I wrote the Complete Keyword Research Guide for SEO. Understanding Keyword Types for Audience Targeting One of the fundamental steps to understanding keyword research is being able to differentiate informational keywords from intentional keywords. These keyword types or keyword segments, help us create a content strategy that aligns with our conversion funnel. Informational vs. Intentional Keywords INFORMATIONAL KEYWORDS Research, Tutorials, DIY Build Awareness and Interest Account for [...]

5 Ways Restaurants Can Dominate Local Search

Local SEO is one of most powerful tactics a restaurant or restaurant chain can employ. It is no secret that most consumers marry local search rankings, reviews and ratings on Google to merit. When someone is searching for a restaurant nearby, they will typically choose one from the top three local search results, and the way you get your listing to the top is by doing Local SEO. If the user doesn't like the results, they are much more likely to search a different keyword than dig past the top three local results. Why is that? The reason is merit. When the user doesn't find what they want in the first three results, they assume those results are the most popular restaurants in that [...]