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5 10, 2019

The Complete Keyword Research Guide for SEO

By |October 5th, 2019|Categories: , |Tags: , , , |0 Comments

Why I Wrote a Keyword Research for SEO Guide Any Beginner’s SEO 101 Guide will tell you that Keyword Research is the first step in the SEO process. However, many guides fail to explain the actual process of conducting keyword research. There are different keyword types, latent semantic indexing, audience profiles and difficult metrics to account for. For this reason, I wrote the Complete Keyword Research Guide for SEO. Understanding Keyword Types for Audience Targeting One of the fundamental steps to understanding keyword research is being able to differentiate informational keywords from intentional keywords. These keyword types or keyword segments, help us create a content strategy that aligns with our conversion funnel. Informational vs. Intentional Keywords INFORMATIONAL KEYWORDS Research, Tutorials, DIY Build Awareness and Interest Account for Majority of Organic Traffic INTENTIONAL KEYWORDS Direct Response Keywords Used for Products/Services pages Difficult to Rank/ High Competition Now we visualize this concept using a marketing funnel: Persona-Driven Keyword Research For many industries, especially B2B, searchers will query (search) for identical products or services using completely different keywords. Reasons for this can be generally attributed to the searcher’s job [...]