8 Technical SEO Tactics You Need to Know in 2015

As Google’s algorithm becomes more focused on detecting User Experience behavioral patterns, technical SEO is becoming more important each day. Many people overlook technical SEO and focus solely on content. If that is you, then frankly, you need a better strategy. Without a solid technical SEO foundation to stand on, you are setting your campaign up for failure. Technical SEO is normally executed at the very beginning of an SEO campaign. If you are optimizing a website being redesigned, you should first start off with a SEO website redesign audit, which involves some additional steps in your SEO process prior to launching the website. That said, here are 8 technical SEO tactics you should be implementing on every website you optimize. 1. Make Your Website [...]

By |October 19th, 2015|Categories: |0 Comments

Google Adwords Will Allow Advertisers to Target by Email

AdWords users can use Customer Match to target a particular email address with advertising. Google will show your PPC ads to a list of email addresses you provide. When the users associated with those addresses log into Gmail, they will have your ads matched to them while using Google online properties. With this type of personalization in your arsenal, you can develop separate lists as the various audience you desire to reach. As an example, you can add email addresses of people who signed up for your automotive sales newsletter to your AdWords audience to which you want to market vehicles. When these users log into Gmail, they will see your vehicle ads in search, YouTube, and Gmail, giving you a chance to fine-tune your [...]

By |October 12th, 2015|Categories: |0 Comments

Is Authorship Going to Come Back?

On October 1st, 2015 at SMX East, Gary Illyes from Google stated that Authorship still has a purpose on your website. Without divulging too much information, Illyes advised everyone who currently has authorship markup on their site to keep it on. "You never know when Google may start to use it again," he said. Well over a year ago, Google announced that authorship would basically be useless from here on out, but apparently that is not the case anymore. This begs the question, will it be presented in the same fashion it was before? Will author's faces still appear in the search results? Many believe the primary reason Google eliminated authorship was because authorship took away from their ppc ad revenue. Regardless of the reason, [...]

By |October 6th, 2015|Categories: |0 Comments

How to Install Google Tag Manager On WordPress Video Tutorial

http://signetinteractive.wistia.com/medias/ft4w2h9rj3?embedType=seo&videoWidth=640 Installing Google Tag Manager on your WordPress site is a great idea. It helps consolidate all of your scripts and tags into one place. You install… and manage any tag your need on your website from Google Analytics to Google AdWords conversion tracking. This video will take you through the simple steps on how to setup Google Tag Manager and install Google Analytics through it in just a few short minutes. […]

By |October 4th, 2015|Categories: |0 Comments

Using Google Analytics for SEO – Part 1

Whether you are doing your own SEO or hire someone to do it for you, sometimes it can be difficult to measure performance in Google Analytics. In the beginning of a SEO campaign, it is very difficult to measure performance because SEO is a long-term strategy that can take anywhere from 3-6 months to start seeing real results. Nonetheless, it is important for you to track and measure performance over the duration of the campaign; however, before you can do that, you need to know how to Segment your data for SEO in Google Analytics properly. How to View Segments in Google Analytics A segment is a subset of your Analytics data. For example, you see that 1,000 people visited your website last month, but [...]

By |October 1st, 2015|Categories: |0 Comments
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