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2 08, 2017

Last-Minute Ways to Boost SEO During the Holiday Season

By |2017-08-03T14:39:32+00:00August 2nd, 2017|Categories: , |Tags: , , |0 Comments

Man, the Holidays are right around the corner and this year needs to be much better than the last... As entrepreneurs, we've all been there. Most companies want to maximize their online visibility during the holiday season. For B2C companies, the impact on revenue is the greatest. Even B2B companies benefit from being more visible during the Holidays. While perhaps business is slow, being more visible still helps your business achieve higher margins and higher revenue. There are many ways companies can improve their search engine visibility during the holidays without too much effort. Some take time and effort while others are simply everyday actions that you may not have thought to leverage. According to a Google consumer study, 62 percent of consumers will finish their holiday shopping before December 16, so there's still time to power up your SEO for Christmas. Here are eight digital marketing strategies to increase your brand's visibility to last-minute shoppers and ensure your business is prepared for the Christmas season. Create a Holiday Gift Ideas Web Page A holiday gift section on your website can provide the perfect [...]

27 04, 2016

5 Tips to Keep Your WordPress Site Safe From Hackers

By |2017-05-24T03:33:56+00:00April 27th, 2016|Categories: , |0 Comments

If you're experienced with Wordpress, there is no doubt that you've encountered some form of malicious attack or bot spam. Wordpress is known for having security vulnerabilities, but regardless, it is still the most widely used CMS on the web, and for good reason. So for those of you who have just been hacked or want to take preventative measures, here are 5 quick tips that will keep your Wordpress site free of malware and safe from intruders. Ensure that there is not an admin account named “admin” in the system – it is the most popular username out there and should not be used Use https (ssl certificate) for the site to prevent data theft when logging in – requires ssl certificate that can be bought for about 200 per year After a hack, change all passwords for your users and make sure they are strong Keep wordpress up to date with latest version After hack, run a virus scan on site – can be accomplished with available plugins Let's chat! 5 Tips to Keep Your WordPress Site Safe From Hackers https://t.co/ukf4tE2FNT— Joshua [...]

12 11, 2013

5 Main Factors to Look At When Doing A Backlink Analysis

By |2017-07-10T22:10:03+00:00November 12th, 2013|Categories: , , , |Tags: , |2 Comments

There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google looking at?   Get your own free competitive site audit with Analytics SEO   1. Total Number of Inbound Links Looking at all of the competitors in this matrix, we can see that some of them have massive amounts of links. This information is completely useless. I've seen spammy blog networks hit websites with 100k backlinks and take their traffic down by 30%. What is more important is the referring domains.   2. Referring Domains When comparing the amount of referring domains to total links, I typically look at the ratio. For instance, dizzyheights.com has 116,714 links coming from 63 referring domains. This means absolutely nothing to Google! If anything, it's most likely hurting their rankings. It appears spammy and completely fabricated. Going deeper, we step into [...]

17 10, 2013

Hummingbird, Penguin 2.1 – The Guidelines Are Still The Same

By |2016-12-05T10:55:29+00:00October 17th, 2013|Categories: , , , |Tags: |0 Comments

While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below.       Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1 There were over 1600 responses to the poll. These were the results: 63% of the respondents said that their site was hurt bad. 21% said that their site had no change at all. 8% said that their website recovered from the previous penguin update. 6.2% that their rank gained with more traffic. This shouldn't be surprising to most of us. When we look at historical SEO tactics, it's easy to see that yesterday's white-hat is today's grey-hat/black-hat. Guest posting used to be one of the most effective ways of manually building links, but even that has become more challenging. So with these new updates, what do [...]

16 10, 2013

Game Changing API for Big SEO Data

By |2016-12-05T10:55:29+00:00October 16th, 2013|Categories: , , |Tags: |0 Comments

Part of our jobs as SEOs includes gather data for campaigns we're conducting research on. Most of us have a collection of sources bookmarked or we subscribe to a service to speed up the process. One way of gathering data is by submitting queries to Google to get keyword ranking data, collect information on competitors and collect historical data to help us understand Google's algorithm changes at a deeper level. With some knowledge of web development, there is an API solution that up until now hasn't been heard of. It is currently in beta testing and requires you to apply for an API key, but is free to use for the time being if your application is approved. If you are a big data geek like me, you are going to want to check this out. To give you an example of how this API can be used, I'll tell you about an application I'm working on. It basically allows you to match multiple keyword queries (up to 10,000 queries per hour) with certain advanced search operators to pull in bulk data. I won't [...]

11 10, 2013

8 Ways to Use Search Operators for Link Building Relationships

By |2019-12-17T23:25:13+00:00October 11th, 2013|Categories: , , |Tags: |2 Comments

In 2019, backlinks are still the most important ranking factor. Today, there are many different flavors of "links", however. The biggest difference to consider is the quality of the backlinks. Google algorithm changes have made link acquisition more difficult with every update. At one point in time, article directories, directories, web 2.0, and even paid links were link building tactics that actually worked; however those days are long gone now. With social metrics and Google even cracking down on guest posting, link acquisition  has become more about the quality of the content and relationship building. The first step to building a relationship is understanding how to find the right people to build a relationship with. With that in mind, here are 8 ways to use search operators for link building building relationships. 'keyword' + inurl:write for us While guest posting seems to be a dying breed, there are still effective ways to go about it. One way is by leaving out your author byline and submitting it as an article. Many publishers are more than happy to do this for you in exchange [...]

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