Are Keywords as Important as They Used to Be

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Are Keywords as Important as They Used to Be

If you are a business owner, you know how important it is to stay abreast of the latest SEO news. You should spend a certain amount of time browsing the world wide web for the latest SEO tips and strategies. If you make a habit of doing so, you may come across a number of recent article that purport to fill the reader in one of one of the most recent and hotly controversial SEO strategies. This has to do with a rumor that keywords aren’t as crucial to your ranking success as they used to be.

Is There Any Truth to Keywords No Longer Being of Use?

There are several SEO news that have gotten on board with this strange rumor. However, it should be stressed that there is absolutely no solid evidence to back it up. In other words, many so-called experts who provide readers with SEO tips are doing so largely out of their own intuition rather than responding to any solid proof. So it’s important to take their words as just that – words with little or nothing to back them up. So what is the truth?

Do Recent SEO Strategies Still Rank the Keyword as an Important Element?

In answer to the question of whether most modern SEO strategies still involve the keyword as an important element, the answer is a resounding yes. In fact, most of the reputable and professional SEO tips that you receive from an expert are bound to make just as much use of keywords as would have been the norm in the past. There is no reason whatsoever to think that any brand new element has replaced the keyword as the basic building block to success in the realm of SEO.

Is the Reported Demise of the Keyword a Major Exaggeration?

Many SEO strategists have jumped the gun in recent months and done themselves a major disservice. The proof of this lies in their alleged hailing of the death of the SEO keyword. The confusion seems to have come from reports that including a keyword in the name of your domain is a good way to get on Google’s bad side. This is all well and good if not proven- but are keywords really finished? The answer is definitely not, nor should you have any illusions on this matter.

By | 2018-04-19T18:20:23+00:00 April 19th, 2018|Categories: , |Tags: , , , |0 Comments

About the Author:

Joshua Belland is the CEO & Founder of FIREFECT DIGITAL. He specializes in developing SEO driven content strategies, while using his web development skills for technical SEO. Josh's career in SEO started in 2009 and uses his blog/writing as a means to give back to the SEO community while educating other's in the industry. Linkedin | Google+ | Twitter