information architecture

Creating an effective website design is much more involved than it used to be. Business websites have come a long way over the last two decades. Websites are now the heart of many business models. Your website needs to be more than a few generic pages built around a stock template. To be truly effective, having an internet marketing company develop your strategy is the best way to start. They will not just build you a brochure website but will ensure that it is the hub of every marketing effort. To develop a truly effective online presence, you need to draw on the expertise of these seven skill sets. 1) UX Designer The UX, or user experience, is key to a successful site. UX [...]