SEO 101

5 Essential Steps to Build a Winning SEO Strategy

A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.The post 5 Fundamental Steps to Build a Winning SEO Strategy by @grybniak appeared first on Search Engine Journal.

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Search Engine Friendly Basics

What is Search Engine Optimization (SEO)?

5 Reasons Why You’re Losing Money With Offline Marketing

Owning a business is not easy, and I think most would agree that one of the biggest challenges is knowing where to invest marketing dollars. The first step is to understand your market. This is something that every business owner or company executive should know; otherwise the business is being setup for failure. Keeping this in mind, businesses are currently spending billions of dollars on online advertising like Google Adwords, Facebook, etc. However, many small business owners are still resistant to change while they see their old offline marketing return on investment (ROI) quickly shrink. Why is this happening? Here are 5 answers to that question. 1. The Yellow Phone Book Is Dead In a recent survey performed by Harris Interactive reports that “Nearly 70%…