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SEO Pricing Curve

SEO Not Working? Here’s Where You Start

What are Backlinks and How Do I Get Them?

How to Implement Your SEO Keyword Strategy and Tactics to Avoid

Business Blogging: How to Dominate Your Competitors with Your Killer Business Blog

SEO 2020: 10 Elements of SEO Your Competitors Will Miss

The Complete Keyword Research Guide for SEO

5 Ways Restaurants Can Dominate Local Search

Website Design: 7 Essential Skill Sets for Building a Modern, Profitable Business Website

Google Advanced Search Operators for Powerful B2B Sales Prospecting

Local SEO Action Plan 2019 – Your Definitive Guide

In 2017, my local rankings dropped suddenly. Here we go again, I remember thinking. Since I recovered those rankings, I’ve stayed at the top of the Google map pack for Houston SEO or SEO Houston consistently for 2 years. Much has changed from 2017 to 2019 and for some of us, it’s helped, while others it has sent on a wild goose chase. In this article, I’m going to take you through a step-by-step 2019 local SEO action plan that will get your rankings back to the top and keep them there. Step 1: Conduct an SEO audit The first step of getting back to the top of Google maps is by conducting a thorough SEO Audit. One of the first things I like to…

Ethereum and the Hyperledger: Bridging the Next Phase of the Blockchain

Improve Page Speed to Improve Keyword Rankings and User Experience

Understanding SEO for Duck Duck Go

Does SEO Still Matter?

How SEO and SEM Combine Forces

The organic listings within the major search engines are definitely the more preferred type of advertising for any company in any industry. Organic listings are trusted anywhere from 70% to 90% more than the advertisements that are around them. This does not mean, however, that there is no use for the advertisements that you see on Google and the rest of the major search engines. As a matter of fact, the discipline that is used to place those ads may actually help your search engine optimization efforts. Search engine marketing is the practice of getting a great deal for the ads that show up on the front pages of the major search engines. This is a discipline that, if used correctly, can be incredibly helpful…

Are Keywords as Important as They Used to Be

If you are a business owner, you know how important it is to stay abreast of the latest SEO news. You should spend a certain amount of time browsing the world wide web for the latest SEO tips and strategies. If you make a habit of doing so, you may come across a number of recent article that purport to fill the reader in one of one of the most recent and hotly controversial SEO strategies. This has to do with a rumor that keywords aren’t as crucial to your ranking success as they used to be. Is There Any Truth to Keywords No Longer Being of Use? There are several SEO news that have gotten on board with this strange rumor. However, it should…

Last-Minute Ways to Boost SEO During the Holiday Season

Man, the Holidays are right around the corner and this year needs to be much better than the last… As entrepreneurs, we’ve all been there. Most companies want to maximize their online visibility during the holiday season. For B2C companies, the impact on revenue is the greatest. Even B2B companies benefit from being more visible during the Holidays. While perhaps business is slow, being more visible still helps your business achieve higher margins and higher revenue. There are many ways companies can improve their search engine visibility during the holidays without too much effort. Some take time and effort while others are simply everyday actions that you may not have thought to leverage. According to a Google consumer study, 62 percent of consumers will finish…

Top 57 Local Directories to Boost Your Local SEO

When you add your business to local directories, it helps improve your local rank. When doing local SEO, this should be one of your first steps. That said, here are 57 local directories to get you started: 2findlocal 411 8coupons ABLocal Allonesearch AmericanTowns Bing Bizwiki Brownbook.net ChamberofCommerce.com Citysearch CitySquares CoPilot credibility.com Cylex DexKnows eLocal EZlocal Facebook Foursquare GetFave GoLocal247 Google My Business HotFrog iBegin iGlobal Insider Pages Kudzu Local.com LocalDatabase LocalPages LocalStack MapQuest MerchantCircle My Local Services n49 Navmii Opendi Pointcom ShowMeLocal Superpages Switchboard The Internet Chamber of Commerce Topix Tupalo USCity.net VotefortheBest Where To? WhitePages Yahoo! Yalwa YaSabe Yellowise YellowMoxie YellowPageCity YellowPagesGoesGreen Yelp

Multi-Channel SEO Strategy Case Study for Texan Hyundai

Texan Hyundai, in partnership with Joshua Belland SEO, set a sales record during their December 2016 holiday sales drive. The Rosenberg dealership not only had their highest-selling month ever, but ranked among the highest for new Hyundai sales nationwide. The successful marketing campaign led and created by Firefect Digital and led by CEO/Founder, Joshua Bellnad, was established in only a week. Combining SEO, intent-based keyword targeting, strategic retargeting and email marketing, Firefect Digital’s multi-channel digital marketing strategy pushed Texan Hyundai well beyond their early sales goals. In terms of generating revenue, the campaign was as efficient as it was profitable. Working with Firefect and emphasizing digital strategies over traditional media saved Texan Hyundai 60% in marketing costs compared to spending with their previous agency. These efforts reached beyond the…

How SEO Has Changed from 10 Years Ago to 2017 (Post Fred & Feb 7 Update)

How SEO Has Changed SEO has changed significantly over the past decade, transforming from a simple understanding of algorithms into a discipline unto its own. Search engine optimization today primarily deals with machine-learning, context-sensitive systems that are intentionally designed not to be fooled. Spam, over-optimized pages, and to a certain extent even keywords are all becoming defunct in the modern era. Google’s Quality Update in 2011 The face of modern search engine optimization began to change in 2011, with the Google Panda update. In prior years, search engines had relied purely upon search term relevancy. Users would enter in queries and the search engine would simply try to return sites that were most relevant to those queries. In practice, this made it fairly easy for…

5 Essential Steps to Build a Winning SEO Strategy

A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.The post 5 Fundamental Steps to Build a Winning SEO Strategy by @grybniak appeared first on Search Engine Journal.

Technical SEO Rocks

Here are some of my favorite technical SEO Resources and Blogs Scott Lobdell’s Technical SEO Case Study http://scottlobdell.me/2014/11/seo-case-study-developers-ranking-single-page-web-application/ Joshua Belland’s Website Redesign Guide https://joshbellandseo.wpengine.com/learn-seo/13-point-website-redesign-seo-audit/ Quicksprout Beginner’s Guide to Technical SEO

How Much Should You Be Paying for SEO?

I get this question a lot… I mean, quite a bit and it is not the easiest question to answer. In order to confidently provide a prospective client with a quote, they need to understand the value of what they are getting and what all goes into it. But before I touch on the value and the deliverables, allow me to share some credible industry data. SEO Industry Rates Survey Results In 2013, a survey was performed by Search Engine Watch, where they requested the average pricing of every agency considered to be credible in the industry. Based on those results, it was determined that the average retainer for SEO services ranges between $750-$5,000/mo. Wow… that’s a broad range. I mean, what determines the pricing…

Where Can I Find the Best SEO Learning Resources?

Local SEO Keyword Insights That Make a Difference

Local SEO Keyword Insights That Make a Difference Why do people choose a query for their search a certain way? For instance, what is the difference between Houston Engagement Rings vs Engagement Rings Houston? The answer is in the context. Let’s take a look. Part of the local SEO keyword research process is collecting data. Many tools such as SEMrush, Google Keyword tool and others provide SEO practitioners with valuable data such as search volume, cost per click (CPC), competition and historical trends; however, to have a successful SEO campaign that produces real ROI requires more insight than that which can only come from one’s creativity and cognitive process. Local SEO Keyword Examples Let’s use a product as our first example. People search for products…

How Brands Are Using Live Streaming Video Successfully

Live streaming video is a powerful new tool in the marketing toolbox. Here’s how brands are implementing it successfully.Sourced through Scoop.it from: www.convinceandconvert.com

Five Ways to Draw Traffic to a Blog Post

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information, companies have quickly caught onto the fact that they need great content… See it on Scoop.it, via South African Social Networking NewsSourced through Scoop.it from: www.business2community.com

How Search Engines Work

Search Engine Friendly Basics

5 Signs Your Business Needs a Rebrand – And How To Launch One on a Budget – Design School

Design at work doesn’t need to be hard.Sourced through Scoop.it from: designschool.canva.comIf you think that you may need a rebrand, perhaps you do. Jacqueline Thomas provides you with several guidelines and tips on how to rebrand with simplicity in mind. As she tells the story of how you can approach your next rebrand, she provides beautiful visual logo examples and elements to solidify the message.

What is Search Engine Optimization (SEO)?

29 Free Online Design Tools for Creating Stunning Visual Content for the Web

Get all the free tools and resources you need to kick your visual content up a notch. 29 Free Tools inside.Sourced through Scoop.it from: blog.hubspot.comOne of the biggest things that some SEO practitioners will forget is the importance of having quality content. Visual content is the most compelling and shareable; video- even better.

5 Tips to Keep Your WordPress Site Safe From Hackers

If you’re experienced with WordPress, there is no doubt that you’ve encountered some form of malicious attack or bot spam. WordPress is known for having security vulnerabilities, but regardless, it is still the most widely used CMS on the web, and for good reason. So for those of you who have just been hacked or want to take preventative measures, here are 5 quick tips that will keep your WordPress site free of malware and safe from intruders. Ensure that there is not an admin account named “admin” in the system – it is the most popular username out there and should not be used Use https (ssl certificate) for the site to prevent data theft when logging in – requires ssl certificate that can…

3 Easy Ways Secure Your Website’s CMS on NGINX

8 Technical SEO Tactics You Need to Know in 2015

As Google’s algorithm becomes more focused on detecting User Experience behavioral patterns, technical SEO is becoming more important each day. Many people overlook technical SEO and focus solely on content. If that is you, then frankly, you need a better strategy. Without a solid technical SEO foundation to stand on, you are setting your campaign up for failure. Technical SEO is normally executed at the very beginning of an SEO campaign. If you are optimizing a website being redesigned, you should first start off with a SEO website redesign audit, which involves some additional steps in your SEO process prior to launching the website. That said, here are 8 technical SEO tactics you should be implementing on every website you optimize. 1. Make Your Website…

Google Adwords Will Allow Advertisers to Target by Email

AdWords users can use Customer Match to target a particular email address with advertising. Google will show your PPC ads to a list of email addresses you provide. When the users associated with those addresses log into Gmail, they will have your ads matched to them while using Google online properties. With this type of personalization in your arsenal, you can develop separate lists as the various audience you desire to reach. As an example, you can add email addresses of people who signed up for your automotive sales newsletter to your AdWords audience to which you want to market vehicles. When these users log into Gmail, they will see your vehicle ads in search, YouTube, and Gmail, giving you a chance to fine-tune your…

Is Authorship Going to Come Back?

On October 1st, 2015 at SMX East, Gary Illyes from Google stated that Authorship still has a purpose on your website. Without divulging too much information, Illyes advised everyone who currently has authorship markup on their site to keep it on. “You never know when Google may start to use it again,” he said. Well over a year ago, Google announced that authorship would basically be useless from here on out, but apparently that is not the case anymore. This begs the question, will it be presented in the same fashion it was before? Will author’s faces still appear in the search results? Many believe the primary reason Google eliminated authorship was because authorship took away from their ppc ad revenue. Regardless of the reason,…

How to Install Google Tag Manager On WordPress Video Tutorial

Installing Google Tag Manager on your WordPress site is a great idea. It helps consolidate all of your scripts and tags into one place. You install… and manage any tag your need on your website from Google Analytics to Google AdWords conversion tracking. This video will take you through the simple steps on how to setup Google Tag Manager and install Google Analytics through it in just a few short minutes.

Using Google Analytics for SEO – Part 1

Whether you are doing your own SEO or hire someone to do it for you, sometimes it can be difficult to measure performance in Google Analytics. In the beginning of a SEO campaign, it is very difficult to measure performance because SEO is a long-term strategy that can take anywhere from 3-6 months to start seeing real results. Nonetheless, it is important for you to track and measure performance over the duration of the campaign; however, before you can do that, you need to know how to Segment your data for SEO in Google Analytics properly. How to View Segments in Google Analytics A segment is a subset of your Analytics data. For example, you see that 1,000 people visited your website last month, but…

Dad, You Inspire Me #DadInspires

Jeff James started a cool Father’s Day campaign called #DadInspires. All you have to do is record a video of yourself holding a sign with one or two words conveying how your dad inspired you. Once you record the clip (up to 30 seconds), just post it on twitter or facebook with #dadinspires. Check mine out! #DadInspires @jeffjamesnow thanks for making this happen! http://t.co/8GMVJzInNX pic.twitter.com/KDHjEGCQIB — Joshua Belland (@JoshBelland) June 15, 2015

Semantic Search SEO Strategy Case Study

When building out a new web page, you need to be thinking about how your users receive the message and how Google reads it. The fact is that you want to engage your readers by making it simple and interesting to read, but at the same time, keywords still do matter… No matter what the “SEO is Dead” protestors say. Keyword optimization has changed In the past, Keyword Optimization was a calculated approach to finding the right densities to get your content to rank higher. As Google continued to come out with algorithm updates, this changed drastically bringing many more factors into play. So now, in 2015, it’s important to understand how Google reads your content. Simply put, your target keywords hold much less value…

5 Main Factors to Look At When Doing A Backlink Analysis

Hummingbird, Penguin 2.1 – The Guidelines Are Still The Same

While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below. Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1 There were over 1600 responses to the poll. These were the results: 63% of the respondents said that their site was hurt bad. 21% said that their site had no change at all. 8% said that their website recovered from the previous penguin update. 6.2% that their…

Game Changing API for Big SEO Data

Part of our jobs as SEOs includes gather data for campaigns we’re conducting research on. Most of us have a collection of sources bookmarked or we subscribe to a service to speed up the process. One way of gathering data is by submitting queries to Google to get keyword ranking data, collect information on competitors and collect historical data to help us understand Google’s algorithm changes at a deeper level. With some knowledge of web development, there is an API solution that up until now hasn’t been heard of. It is currently in beta testing and requires you to apply for an API key, but is free to use for the time being if your application is approved. If you are a big data geek…

8 Ways to Use Search Operators for Link Building Relationships

In 2019, backlinks are still the most important ranking factor. Today, there are many different flavors of “links”, however. The biggest difference to consider is the quality of the backlinks. Google algorithm changes have made link acquisition more difficult with every update. At one point in time, article directories, directories, web 2.0, and even paid links were link building tactics that actually worked; however those days are long gone now. With social metrics and Google even cracking down on guest posting, link acquisition has become more about the quality of the content and relationship building. The first step to building a relationship is understanding how to find the right people to build a relationship with. With that in mind, here are 8 ways to use…

5 Reasons Why You’re Losing Money With Offline Marketing

Owning a business is not easy, and I think most would agree that one of the biggest challenges is knowing where to invest marketing dollars. The first step is to understand your market. This is something that every business owner or company executive should know; otherwise the business is being setup for failure. Keeping this in mind, businesses are currently spending billions of dollars on online advertising like Google Adwords, Facebook, etc. However, many small business owners are still resistant to change while they see their old offline marketing return on investment (ROI) quickly shrink. Why is this happening? Here are 5 answers to that question. 1. The Yellow Phone Book Is Dead In a recent survey performed by Harris Interactive reports that “Nearly 70%…