tactics

Last-Minute Ways to Boost SEO During the Holiday Season

Man, the Holidays are right around the corner and this year needs to be much better than the last… As entrepreneurs, we’ve all been there. Most companies want to maximize their online visibility during the holiday season. For B2C companies, the impact on revenue is the greatest. Even B2B companies benefit from being more visible during the Holidays. While perhaps business is slow, being more visible still helps your business achieve higher margins and higher revenue. There are many ways companies can improve their search engine visibility during the holidays without too much effort. Some take time and effort while others are simply everyday actions that you may not have thought to leverage. According to a Google consumer study, 62 percent of consumers will finish…

5 Tips to Keep Your WordPress Site Safe From Hackers

If you’re experienced with WordPress, there is no doubt that you’ve encountered some form of malicious attack or bot spam. WordPress is known for having security vulnerabilities, but regardless, it is still the most widely used CMS on the web, and for good reason. So for those of you who have just been hacked or want to take preventative measures, here are 5 quick tips that will keep your WordPress site free of malware and safe from intruders. Ensure that there is not an admin account named “admin” in the system – it is the most popular username out there and should not be used Use https (ssl certificate) for the site to prevent data theft when logging in – requires ssl certificate that can…

5 Main Factors to Look At When Doing A Backlink Analysis

Hummingbird, Penguin 2.1 – The Guidelines Are Still The Same

While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below. Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1 There were over 1600 responses to the poll. These were the results: 63% of the respondents said that their site was hurt bad. 21% said that their site had no change at all. 8% said that their website recovered from the previous penguin update. 6.2% that their…

Game Changing API for Big SEO Data

Part of our jobs as SEOs includes gather data for campaigns we’re conducting research on. Most of us have a collection of sources bookmarked or we subscribe to a service to speed up the process. One way of gathering data is by submitting queries to Google to get keyword ranking data, collect information on competitors and collect historical data to help us understand Google’s algorithm changes at a deeper level. With some knowledge of web development, there is an API solution that up until now hasn’t been heard of. It is currently in beta testing and requires you to apply for an API key, but is free to use for the time being if your application is approved. If you are a big data geek…

8 Ways to Use Search Operators for Link Building Relationships

In 2019, backlinks are still the most important ranking factor. Today, there are many different flavors of “links”, however. The biggest difference to consider is the quality of the backlinks. Google algorithm changes have made link acquisition more difficult with every update. At one point in time, article directories, directories, web 2.0, and even paid links were link building tactics that actually worked; however those days are long gone now. With social metrics and Google even cracking down on guest posting, link acquisition has become more about the quality of the content and relationship building. The first step to building a relationship is understanding how to find the right people to build a relationship with. With that in mind, here are 8 ways to use…