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What is a Brand?
Branding is perhaps the most overlooked marketing principles by small to midsized businesses today. This is often because smaller companies require more lead generation to sustain in today’s market, while branding can seem like a lower priority because it takes time, consistency and investment to truly reap the benefits.
This is also a HUGE MISTAKE!
A well-developed brand is what takes a company to the next level. Even when bad things happen to well-known brands, in many cases, people will still use them because they know who they are.
Branding is the key to building your company’s reputation rather than your own, which ultimately enables a business owner to start duplicating himself through processes and his employees.