The SEO Process – Planning for Success
In 2017, most companies have adopted Search Engine Optimization (SEO) as an online marketing strategy to grow their business; however, most of them struggle when it comes to adopting a streamline SEO Process. Although getting web traffic is often an expensive task, search engine optimization can help you enhance your bottom line by generating free traffic.
When you follow a proven SEO process and keep your desired outcome in mind, you can rank your content on the No. 1 page of Google and the other search engines. You will then get a steady flow of targeted visitors who will be eager to buy your offer or to sign up for your mailing list.
Step 1: Keyword Research
Keyword research is the first step that you will need to take when you want to use SEO to earn targeted traffic. As you move forward with the process, consider the terms and phrases that your prospects are likely to use when they are looking for things related to your business, and you will be off to a good start. Since coming up with all of the keywords you need can take a long time, use Google’s Keyword Planner to get even more ideas and to learn the search volume of each keyword.
Step 2: Create Content
Once you have several keywords that you can target, you are ready to craft high quality content that will demand attention and engage users. When you are creating your content, remember that keyword placement is an important part of the puzzle that you can’t ignore. Google wants to offer the best possible content based on the keywords for which its users are searching. Placing the term or phrase in the title is a wise move, but you can also use the keyword within the text as long as each placement is natural. If you don’t know what to write, ask yourself what the people who are searching for those keywords will want to learn.
Step 3: Build Backlinks
If you want your content to have any hope of making it to the No. 1 page of Google, you will need to build backlinks from reputable websites. When you earn a link from another domain, it tells the search engines that your content is useful and relevant, boosting your rank. When you are ready to build backlinks, submitting press releases and writing guest posts will do the trick. If you don’t want to run into any problems along the way, ensure that the links you earn offer value to the readers.
When you want to reduce your overhead without losing your stream of web traffic, search engine optimization could be the solution for which you have been looking. Enhancing your odds of getting your content to show up on the first page of the search results, SEO will allow you to take your profitability and bottom line to new heights. When you do keyword research, craft high-quality content and earn backlinks, you will reach your goals in no time. You will be amazed when you see how many visitors you can get by following the right SEO plan, and you will know that you have made the right call.