Why Search Engine Marketing is Necessary
If you haven’t already put a search engine marketing strategy into action, you’re already behind every tech-savvy competitor in your market. It doesn’t matter whether you intend to sell primarily to a local audience from a brick-and-mortar location, operate almost exclusively by phone, or only have a barebones website developed as a slightest nod to modernity. Your business needs search engine marketing, for four simple reasons: SEM Drives Traffic If you’re currently unconvinced that your site has any potential to generate profit, because you get plenty of traffic and nil in sales, then you need to first experiment with search engine marketing to generate actionable leads before you write it off. Of course, this is only the shallowest benefit of raising your ranks within [...]