What is a Link? A link, also known as inbound links or backlinks, is a hyperlink placed on a webpage, targeting another webpage on a different website or domain. The webpage being linked to would be the one which built or acquired a backlink. Why Do Backlinks Matter? Backlinks can increase the value of a site, especially in the eyes of search engines. When executed properly, link building strategies can significantly improve PageRank and directly affect the popularity and profitability of a website. Backlinks Are Popularity Signals to Google When other sites link to your site, search engines consider that to mean your site has quality, authoritative content that supports content on the original site. Content can be powerful when it tells a great story. And, when additional sites link to yours, your site rises in its level of importance, because more people consider it as a reliable source of value. What is Link Building? Link Building, the process of getting other websites to link to yours, requires patience and discipline because quality matters. If a website Google rates as “spammy” or of small [...]
What is On Page SEO SEO has many components to it and sometimes learning SEO can be a bit overwhelming. Before you know what On Page SEO is, you should have a pretty good understanding of what SEO is. On page SEO is the process of optimizing elements on the actual site one is trying to rank. The list of on page elements include: Content <body>, <div>, <p>, <span>, no tag Alt Text <img src="https://www.example.com/example.png" alt="Keyword"> Bold/Strong <b></b> <strong></strong> Learning On Page SEO is generally the first step to understanding how to become an SEO practitioner. Much has changed over the last decade and it will continue to change as technology advances and search engines become more intuitive. For the beginner, however, here are the key on page SEO concepts you should grasp. Meta Data Title Tags Title tags are the most important ranking element on a page. Your content should be relevant to the title and the primary keyword being targeted. Character Count: 512 pixel limit typically ranging between 50-60 characters. Keeping your title under 55 characters will ensure a 95% chance that your [...]
Why I Wrote an SEO Keyword Research Guide Any Beginner's SEO 101 Guide will tell you that Keyword Research is the first step in the SEO process. However, many guides fail to explain the actual process of conducting keyword research that results in higher conversion rates. There are different keyword types, latent semantic indexing, audience profiles and difficult metrics to account for. In fact, some of those terms I just mentioned may have your mind boggled. That said, I'll walk you through the process of conducting keyword research which harmonizes with user intent. Understanding Keyword Types for Audience Targeting One of the fundamental steps to understanding keyword research is being able to differentiate informational keywords from intentional keywords. These keyword types or keyword segments, help us create a content strategy that aligns with our conversion funnel. Informational vs. Intentional Keywords CONTENT TYPES & CHARACTERISTICS INFORMATIONAL KEYWORD Research, Tutorials, DIY Build Awareness and Interest Account for Majority of Organic Traffic YouTube videos, Vimeo Infographics Slideshare INTENTIONAL KEYWORDS Direct Response Keywords Used for Products/Services pages Difficult to Rank/ High Competition Persona-Driven Keyword Research This step requires a significant amount of [...]
Learn SEO With These Free Guides I thought about writing my own beginner's SEO guide, but there are already so many great basic text SEO learning resources out there. The following are my favorite 7. Getting started with SEO doesn't have to be difficult. There are a lot of great resources available for free. Perhaps the most popular guide is the Moz Beginner's Guide to SEO. This guide is easy to read, full of visuals and written for the average person. Google also published their own Beginner's SEO guide. Moz also provides a group full of SEO learning resources great for beginners. Another very popular Beginners SEO Guide was written by Search Engine Land. A bit dated, but still a useful learning resource, Kissmetric's SEO Beginners Guide (sep 2010). And, then there's just Another Google SEO Guide. Moz's "How to Learn SEO" (aug 2012), written by Will Critchlow, is a must read for beginners. Cheers!
Why SEO Is Important for Website Redesigns During a website redesign, avoiding SEO mistakes by performing an SEO audit is crucial. Each department has a different list of tasks to achieve their goals and meet their deadlines. The last thing a designer or a developer wants is to tick off the project manager, and the last thing a project manager wants to do is catch heat from the client they’re working with…. And the content team… well, no one wants to piss them off. With that in mind, it’s easy to see how SEO isn’t always on the forefront of everyone’s mind during a website redesign. Redesigning Your Website Without Keeping SEO in Mind Can Reduce Your Search Engine Traffic By Up to 90%... Easily SEO isn’t a visually tangible thing; however, for brands that have a healthy flow of organic traffic, it is one of the most critical parts of the project. To prevent a dramatic drop in traffic and maintain a strong presence in search engines, there are several major SEO mistakes you will need to avoid. SEO Mistakes to Avoid Mistake [...]
Website Redesign SEO Audit Factors to CheckWith Free SEO Pre & Post Launch ChecklistIt's time to update your website with a fresh new look. Your SEO is still brining in plenty of traffic, but you're worried what redesigning the site may do to your rankings. We've all been there, and there is a way to make sure all of your rankings stay safe.In this article, I will show you 13 step process that will protect your search engine rankings so that you do not lose any traffic at all. If you follow this process, you should see no dip in traffic, no matter what your website design agency tells you.The truth of the matter is, most website design agencies will sadly not admit that they don't have the technical SEO support to protect your rankings so they will try to set the expectations with you by telling you that you should expect a dip in traffic at first. This is not true if you know what you are doing.Prior to redesigning a website, you should perform a SEO audit assessing the following factors:Information Architecture - [...]