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Jeff James started a cool Father's Day campaign called #DadInspires. All you have to do is record a video of yourself holding a sign with one or two words conveying how your dad inspired you. Once you record the clip (up to 30 seconds), just post it on twitter or facebook with #dadinspires. Check mine out! #DadInspires @jeffjamesnow thanks for making this happen! http://t.co/8GMVJzInNX pic.twitter.com/KDHjEGCQIB — Joshua Belland (@JoshBelland) June 15, 2015
When building out a new web page, you need to be thinking about how your users receive the message and how Google reads it. The fact is that you want to engage your readers by making it simple and interesting to read, but at the same time, keywords still do matter... No matter what the "SEO is Dead" protestors say. Keyword optimization has changed In the past, Keyword Optimization was a calculated approach to finding the right densities to get your content to rank higher. As Google continued to come out with algorithm updates, this changed drastically bringing many more factors into play. So now, in 2015, it's important to understand how Google reads your content. Simply put, your target keywords hold much less value [...]
There are a lot of questions regarding how Google tracks backlinks. When a website has a number of links coming from the same IP address even with different referring domains, it does not look natural. In fact, it looks very spammy and fabricated. Google figured that out a long time ago. What else is Google looking at? Get your own free competitive site audit with Analytics SEO 1. Total Number of Inbound LinksLooking at all of the competitors in this matrix, we can see that some of them have massive amounts of links. This information is completely useless. I've seen spammy blog networks hit websites with 100k backlinks and take their traffic down by 30%. What is more important is the referring domains. 2. Referring DomainsWhen [...]
While there is still a lot of buzz going on about the Hummingbird and Penguin 2.1 algorithm updates, and how it affects ranking. On October 3rd, Barry Schwartz posted a blog about specific dates where there were noticeable ranking changes and conducted a survey asking how SEOs and webmasters were affected. He discusses the results of the change in the video below. Barry Schwartz Discusses a Poll On How Rankings Were Affected By Penguin 2.1 There were over 1600 responses to the poll. These were the results: 63% of the respondents said that their site was hurt bad. 21% said that their site had no change at all. 8% said that their website recovered from the previous penguin update. 6.2% that their [...]
Part of our jobs as SEOs includes gather data for campaigns we're conducting research on. Most of us have a collection of sources bookmarked or we subscribe to a service to speed up the process. One way of gathering data is by submitting queries to Google to get keyword ranking data, collect information on competitors and collect historical data to help us understand Google's algorithm changes at a deeper level. With some knowledge of web development, there is an API solution that up until now hasn't been heard of. It is currently in beta testing and requires you to apply for an API key, but is free to use for the time being if your application is approved. If you are a big data geek [...]
In 2019, backlinks are still the most important ranking factor. Today, there are many different flavors of "links", however. The biggest difference to consider is the quality of the backlinks. Google algorithm changes have made link acquisition more difficult with every update. At one point in time, article directories, directories, web 2.0, and even paid links were link building tactics that actually worked; however those days are long gone now. With social metrics and Google even cracking down on guest posting, link acquisition has become more about the quality of the content and relationship building. The first step to building a relationship is understanding how to find the right people to build a relationship with. With that in mind, here are 8 ways to [...]
Owning a business is not easy, and I think most would agree that one of the biggest challenges is knowing where to invest marketing dollars. The first step is to understand your market. This is something that every business owner or company executive should know; otherwise the business is being setup for failure. Keeping this in mind, businesses are currently spending billions of dollars on online advertising like Google Adwords, Facebook, etc. However, many small business owners are still resistant to change while they see their old offline marketing return on investment (ROI) quickly shrink. Why is this happening? Here are 5 answers to that question. 1. The Yellow Phone Book Is Dead In a recent survey performed by Harris Interactive reports that “Nearly 70% [...]
