Last-Minute Ways to Boost SEO During the Holiday Season
Man, the Holidays are right around the corner and this year needs to be much better than the last... As entrepreneurs, we've all been there. Most companies want to maximize their online visibility during the holiday season. For B2C companies, the impact on revenue is the greatest. Even B2B companies benefit from being more visible during the Holidays. While perhaps business is slow, being more visible still helps your business achieve higher margins and higher revenue. There are many ways companies can improve their search engine visibility during the holidays without too much effort. Some take time and effort while others are simply everyday actions that you may not have thought to leverage. According to a Google consumer study, 62 percent of consumers will finish [...]
Top 57 Local Directories to Boost Your Local SEO
When you add your business to local directories, it helps improve your local rank. When doing local SEO, this should be one of your first steps. That said, here are 57 local directories to get you started: 2findlocal 411 8coupons ABLocal Allonesearch AmericanTowns Bing Bizwiki Brownbook.net ChamberofCommerce.com Citysearch CitySquares CoPilot credibility.com Cylex DexKnows eLocal EZlocal Facebook Foursquare GetFave GoLocal247 Google My Business HotFrog iBegin iGlobal Insider Pages Kudzu Local.com LocalDatabase LocalPages LocalStack MapQuest MerchantCircle My Local Services n49 Navmii Opendi Pointcom ShowMeLocal Superpages Switchboard The Internet Chamber of Commerce Topix Tupalo USCity.net VotefortheBest Where To? WhitePages Yahoo! Yalwa YaSabe Yellowise YellowMoxie YellowPageCity YellowPagesGoesGreen Yelp
Multi-Channel SEO Strategy Case Study for Texan Hyundai
Texan Hyundai, in partnership with Joshua Belland SEO, set a sales record during their December 2016 holiday sales drive. The Rosenberg dealership not only had their highest-selling month ever, but ranked among the highest for new Hyundai sales nationwide. The successful marketing campaign led and created by Firefect Digital and led by CEO/Founder, Joshua Bellnad, was established in only a week. Combining SEO, intent-based keyword targeting, strategic retargeting and email marketing, Firefect Digital’s multi-channel digital marketing strategy pushed Texan Hyundai well beyond their early sales goals. In terms of generating revenue, the campaign was as efficient as it was profitable. Working with Firefect and emphasizing digital strategies over traditional media saved Texan Hyundai 60% in marketing costs compared to spending with their previous agency. These efforts reached beyond the [...]
How SEO Has Changed from 10 Years Ago to 2017 (Post Fred & Feb 7 Update)
How SEO Has Changed SEO has changed significantly over the past decade, transforming from a simple understanding of algorithms into a discipline unto its own. Search engine optimization today primarily deals with machine-learning, context-sensitive systems that are intentionally designed not to be fooled. Spam, over-optimized pages, and to a certain extent even keywords are all becoming defunct in the modern era. Google's Quality Update in 2011 The face of modern search engine optimization began to change in 2011, with the Google Panda update. In prior years, search engines had relied purely upon search term relevancy. Users would enter in queries and the search engine would simply try to return sites that were most relevant to those queries. In practice, this made it fairly easy for [...]
5 Essential Steps to Build a Winning SEO Strategy
A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.
The post 5 Fundamental Steps to Build a Winning SEO Strategy by @grybniak appeared first on Search Engine Journal.
Technical SEO Rocks
Here are some of my favorite technical SEO Resources and Blogs Scott Lobdell's Technical SEO Case Study http://scottlobdell.me/2014/11/seo-case-study-developers-ranking-single-page-web-application/ Joshua Belland's Website Redesign Guide https://joshuabelland.com/learn-seo/13-point-website-redesign-seo-audit/ Quicksprout Beginner's Guide to Technical SEO https://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/
How Much Should You Be Paying for SEO?
I get this question a lot... I mean, quite a bit and it is not the easiest question to answer. In order to confidently provide a prospective client with a quote, they need to understand the value of what they are getting and what all goes into it. But before I touch on the value and the deliverables, allow me to share some credible industry data. SEO Industry Rates Survey Results In 2013, a survey was performed by Search Engine Watch, where they requested the average pricing of every agency considered to be credible in the industry. Based on those results, it was determined that the average retainer for SEO services ranges between $750-$5,000/mo. Wow... that's a broad range. I mean, what determines the pricing [...]
Where Can I Find the Best SEO Learning Resources?
SEO Learning Resources are all over the web, but we don't always know which ones to trust! In most cases, people are just publishing curated content that they see from the original sources. So, I've put together a list of SEO Resources that you can count on. MOZ SEO Beginners Guide Kiss Metrics Comprehensive SEO Guide for Beginners Quicksprout The Beginners Guide to Online Marketing Joshua Belland Learn SEO Search Engine Journal
Local SEO Keyword Insights That Make a Difference
Local SEO Keyword Insights That Make a Difference Why do people choose a query for their search a certain way? For instance, what is the difference between Houston Engagement Rings vs Engagement Rings Houston? The answer is in the context. Let's take a look. Part of the local SEO keyword research process is collecting data. Many tools such as SEMrush, Google Keyword tool and others provide SEO practitioners with valuable data such as search volume, cost per click (CPC), competition and historical trends; however, to have a successful SEO campaign that produces real ROI requires more insight than that which can only come from one's creativity and cognitive process. Local SEO Keyword Examples Let's use a product as our first example. People search for products [...]
How Brands Are Using Live Streaming Video Successfully
Sourced through Scoop.it from: www.convinceandconvert.com