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Design at work doesn't need to be hard.
Sourced through Scoop.it from: designschool.canva.com
If you think that you may need a rebrand, perhaps you do. Jacqueline Thomas provides you with several guidelines and tips on how to rebrand with simplicity in mind.
As she tells the story of how you can approach your next rebrand, she provides beautiful visual logo examples and elements to solidify the message.
What is SEO, you ask? Search Engine Optimization (SEO) is a marketing tactic used to improve search engine rankings for a target webpage. SEO specifically refers to organic search engine traffic, or natural search engine traffic. SEO does not include or have anything to do with paid advertising or Google's search ads. Paid search ads are often referred to as SEM or PPC. How Does SEO Benefit a Business? Every time someone searches on Google, they are looking for something. It is either a solution, an answer to a question or perhaps the next restaurant they plan to dine at. However you look at it, every keyword has a meaning and a purpose. Now, imagine there were a few keywords that people [...]
Get all the free tools and resources you need to kick your visual content up a notch. 29 Free Tools inside.
Sourced through Scoop.it from: blog.hubspot.com
One of the biggest things that some SEO practitioners will forget is the importance of having quality content. Visual content is the most compelling and shareable; video- even better.
If you're experienced with Wordpress, there is no doubt that you've encountered some form of malicious attack or bot spam. Wordpress is known for having security vulnerabilities, but regardless, it is still the most widely used CMS on the web, and for good reason. So for those of you who have just been hacked or want to take preventative measures, here are 5 quick tips that will keep your Wordpress site free of malware and safe from intruders. Ensure that there is not an admin account named “admin” in the system – it is the most popular username out there and should not be used Use https (ssl certificate) for the site to prevent data theft when logging in – requires ssl certificate that can [...]
Many website CMS platforms, especially Wordpress, are vulnerable to certain attacks performed by malicious hackers. In some cases, these hackers seek to gain SEO benefits, while others may have other intentions in mind. Either way, here are 3 easy NGINX web rules that will help you prevent these attackers from injecting malware or gaining control over your website: This is to prevent Click Jacking: https://geekflare.com/add-x-frame-options-nginx/ add_header X-Frame-Options "SAMEORIGIN"; This is to prevent XSS Attacks: https://geekflare.com/nginx-webserver-security-hardening-guide/ add_header X-XSS-Protection "1; mode=block"; This is another layer of protection to prevent TRACE, DELETE, PUT, or OPTIONS requests... you can update the command as needed if the site requires one of those protocols: https://geekflare.com/nginx-webserver-security-hardening-guide/ if ($request_method !~ ^(GET|HEAD|POST)$ ) { return 405; } If you use Wordpress, you [...]
As Google’s algorithm becomes more focused on detecting User Experience behavioral patterns, technical SEO is becoming more important each day. Many people overlook technical SEO and focus solely on content. If that is you, then frankly, you need a better strategy. Without a solid technical SEO foundation to stand on, you are setting your campaign up for failure. Technical SEO is normally executed at the very beginning of an SEO campaign. If you are optimizing a website being redesigned, you should first start off with a SEO website redesign audit, which involves some additional steps in your SEO process prior to launching the website. That said, here are 8 technical SEO tactics you should be implementing on every website you optimize. 1. Make Your Website [...]
AdWords users can use Customer Match to target a particular email address with advertising. Google will show your PPC ads to a list of email addresses you provide. When the users associated with those addresses log into Gmail, they will have your ads matched to them while using Google online properties. With this type of personalization in your arsenal, you can develop separate lists as the various audience you desire to reach. As an example, you can add email addresses of people who signed up for your automotive sales newsletter to your AdWords audience to which you want to market vehicles. When these users log into Gmail, they will see your vehicle ads in search, YouTube, and Gmail, giving you a chance to fine-tune your [...]
On October 1st, 2015 at SMX East, Gary Illyes from Google stated that Authorship still has a purpose on your website. Without divulging too much information, Illyes advised everyone who currently has authorship markup on their site to keep it on. "You never know when Google may start to use it again," he said. Well over a year ago, Google announced that authorship would basically be useless from here on out, but apparently that is not the case anymore. This begs the question, will it be presented in the same fashion it was before? Will author's faces still appear in the search results? Many believe the primary reason Google eliminated authorship was because authorship took away from their ppc ad revenue. Regardless of the reason, [...]
http://signetinteractive.wistia.com/medias/ft4w2h9rj3?embedType=seo&videoWidth=640 Installing Google Tag Manager on your WordPress site is a great idea. It helps consolidate all of your scripts and tags into one place. You install… and manage any tag your need on your website from Google Analytics to Google AdWords conversion tracking. This video will take you through the simple steps on how to setup Google Tag Manager and install Google Analytics through it in just a few short minutes. […]
Whether you are doing your own SEO or hire someone to do it for you, sometimes it can be difficult to measure performance in Google Analytics. In the beginning of a SEO campaign, it is very difficult to measure performance because SEO is a long-term strategy that can take anywhere from 3-6 months to start seeing real results. Nonetheless, it is important for you to track and measure performance over the duration of the campaign; however, before you can do that, you need to know how to Segment your data for SEO in Google Analytics properly. How to View Segments in Google Analytics A segment is a subset of your Analytics data. For example, you see that 1,000 people visited your website last month, but [...]
