281-410-8756

How SEO Has Changed from 10 Years Ago to 2017 (Post Fred & Feb 7 Update)

How SEO Has Changed SEO has changed significantly over the past decade, transforming from a simple understanding of algorithms into a discipline unto its own. Search engine optimization today primarily deals with machine-learning, context-sensitive systems that are intentionally designed not to be fooled. Spam, over-optimized pages, and to a certain extent even keywords are all becoming defunct in the modern era. Google's Quality Update in 2011 The face of modern search engine optimization began to change in 2011, with the Google Panda update. In prior years, search engines had relied purely upon search term relevancy. Users would enter in queries and the search engine would simply try to return sites that were most relevant to those queries. In practice, this made it fairly easy for [...]

By |April 27th, 2017|Categories: |Tags: , , , |0 Comments
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5 Essential Steps to Build a Winning SEO Strategy

A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.

The post 5 Fundamental Steps to Build a Winning SEO Strategy by @grybniak appeared first on Search Engine Journal.

By |January 23rd, 2017|Categories: , |Tags: , |0 Comments
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Technical SEO Rocks

Here are some of my favorite technical SEO Resources and Blogs Scott Lobdell's Technical SEO Case Study http://scottlobdell.me/2014/11/seo-case-study-developers-ranking-single-page-web-application/ Joshua Belland's Website Redesign Guide https://joshuabelland.com/learn-seo/13-point-website-redesign-seo-audit/ Quicksprout Beginner's Guide to Technical SEO https://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/  

By |January 20th, 2017|Categories: |Tags: |0 Comments
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How Much Should You Be Paying for SEO?

I get this question a lot... I mean, quite a bit and it is not the easiest question to answer. In order to confidently provide a prospective client with a quote, they need to understand the value of what they are getting and what all goes into it. But before I touch on the value and the deliverables, allow me to share some credible industry data. SEO Industry Rates Survey Results In 2013, a survey was performed by Search Engine Watch, where they requested the average pricing of every agency considered to be credible in the industry. Based on those results, it was determined that the average retainer for SEO services ranges between $750-$5,000/mo. Wow... that's a broad range. I mean, what determines the pricing [...]

By |January 19th, 2017|Categories: , |Tags: , , , |0 Comments
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Where Can I Find the Best SEO Learning Resources?

SEO Learning Resources are all over the web, but we don't always know which ones to trust! In most cases, people are just publishing curated content that they see from the original sources. So, I've put together a list of SEO Resources that you can count on. MOZ SEO Beginners Guide Kiss Metrics Comprehensive SEO Guide for Beginners Quicksprout The Beginners Guide to Online Marketing Joshua Belland Learn SEO Search Engine Journal

By |August 31st, 2016|Categories: , , |Tags: |0 Comments
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Local SEO Keyword Insights That Make a Difference

Local SEO Keyword Insights That Make a Difference Why do people choose a query for their search a certain way? For instance, what is the difference between Houston Engagement Rings vs Engagement Rings Houston? The answer is in the context. Let's take a look. Part of the local SEO keyword research process is collecting data. Many tools such as SEMrush, Google Keyword tool and others provide SEO practitioners with valuable data such as search volume, cost per click (CPC), competition and historical trends; however, to have a successful SEO campaign that produces real ROI requires more insight than that which can only come from one's creativity and cognitive process. Local SEO Keyword Examples Let's use a product as our first example. People search for products [...]

By |July 25th, 2016|Categories: , |Tags: |2 Comments
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How Search Engines Work

The most widely used website on the internet is call Google. For those of you who don't know what Google is, I'd just give up right about now... Millions of people conduct searches on the Internet using search engines such as Google, Yahoo, and Bing on a daily basis. While you and everyone else in the world use search engines every day, it begs the question... do you really know how search engines work? Core Functionality of a Search Engine Basically all search engines both large and small function and operate in the same manner. Their purpose hasn't changed much over the past couple decades. Search engines capture information from websites using what is commonly called a spider, crawler, or bot. The Role of [...]

By |May 27th, 2016|Categories: |Tags: |0 Comments
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Search Engine Friendly Basics

Learn Search Engine Friendly Basics The basic principals on how to make your website search engine friendly SEO is a marketing tool that enables an enterprise to improve the online rankings and visibility of its website. In order to maximize SEO, businesses need a fundamental understanding of the following search engine basics: SEO drives traffic, increases rankings on search engines and enhances online visibility in an organic (non-paid) way, thereby reducing the need to rely on paid search engine marketing (SEM). Effective SEO requires identification of keywords consumers frequently use to search the Internet for a specific company, organization, product, service or resource. Correctly identifying, therefore, the words most commonly associated with an industry allows a business in that industry to include those words [...]

By |May 19th, 2016|Categories: , |Tags: , |0 Comments
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Joshua Belland SEO
400 N Sam Houston Pkwy E, #650,
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